The document discusses SAS High-Performance Analytics, a product that leverages in-memory architecture through a dedicated software and hardware appliance to drive high-performance analytics. It highlights how the product addresses the entire analytical lifecycle from data exploration to model deployment to achieve insights at breakthrough speed. Key differentiators of the product include being the only in-memory offering that can develop and deploy high-end analytics models.

1. make connections • share ideas • be inspired
India’s Largest Analytics Forum
Big Data Needs Big
Analytics
Deepak Ramanathan
Practice Lead, Information Management and Analytics
Organization name of Presenter
Copyright © 2011, SAS Institute Inc. All rights reserved.

2. OUR
PERSPECTIVE
Big Data is RELATIVE not ABSOLUTE
Big Data (Noun)
When volume, velocity and variety of data exceeds an
organization’s storage or compute capacity for accurate
and timely decision-making
Copyright © 2011, SAS Institute Inc. All rights reserved.

3. THRIVING IN THE BIG DATA ERA
VOLUME
VARIETY
DATA SIZE
VELOCITY
RELEVANCE
TODAY THE FUTURE
Copyright © 2011, SAS Institute Inc. All rights reserved.

4. MARKETING CAMPAIGNS AND CUSTOMER ACQUISITION
Analytical Lifecycle
Copyright © 2011, SAS Institute Inc. All rights reserved.

5. CREDIT DEFAULT RISK ASSESSMENT
APPLICATION SCORING
BEHAVIORAL SCORING
COLLECTION SCORING
RISK ASSESSMENT
ANALYTICAL
LIFECYCLE
Copyright © 2011, SAS Institute Inc. All rights reserved.

6. SAS HIGH-
END-TO-END
PERFORMANCE CAPABILITIES DATA
ANALYTICS EXPLORATION
• Predictive
• Descriptive Statistics Modeling
• Summarization • Variable
Selection
ANALYTICAL
LIFECYCLE
MODEL
DEPLOYMENT
MODEL
DEVELOPMENT
• Model Comparison
• Scoring
Copyright © 2011, SAS Institute Inc. All rights reserved.

7. CUSTOMER
TRADITIONAL ANALYTICS PROCESS
CASE STUDY
167 Hours
DATA MODEL MODEL
EXPLORATION DEVELOPMENT DEPLOYMENT
Copyright © 2011, SAS Institute Inc. All rights reserved.

8. CUSTOMER
HIGH-PERFORMANCE ANALYTICS PROCESS
CASE STUDY 167 Hours
DEVELOPMENT
EXPLORATION
DEPLOYMENT
Bottom-line Impact:
MODEL
MODEL
DATA
Tens of Millions of
Dollars
84
SECONDS
Copyright © 2011, SAS Institute Inc. All rights reserved.

9. • Leverages in-memory architecture via
a dedicated software and hardware
appliance
• Drives high-performance capabilities
SAS across the analytical lifecycle
High-Performance • Achieve insights at breakthrough
Analytics speed before questions become
obsolete
• Offers a consistent interface for
Product Highlights current SAS analytic users
Copyright © 2011, SAS Institute Inc. All rights reserved.

10. Business Value
• Seize new opportunities by leveraging
big data with speed and confidence
• Generate highly accurate results
through improved modeling
SAS • Expedite time-to-decision for
competitive advantage
High-Performance
Analytics
Delivers High-Impact Results IT Value
• Experience superior performance and
scalability
• Manage reliable infrastructure to
overcome constraints
Copyright © 2011, SAS Institute Inc. All rights reserved.

11. ARCHITECTURE SAS HIGH-PERFORMANCE ANALYTICS
ANALYTICS SERVICES
ANALYTICAL
DATA SERVICES
INSIGHTS
IN-MEMORY
OPERATIONAL
DECISIONS
DATABASE APPLIANCE
Copyright © 2011, SAS Institute Inc. All rights reserved.

12. APPLIANCE TOPOLOGY
SAS Analytics
EMC Greenplum or Teradata
Copyright © 2011, SAS Institute Inc. All rights reserved.

13. • Only in-memory offering in the
market delivering high-end
analytics
SAS • Addresses the entire model
High-Performance development and deployment
lifecycle
Analytics • Ground-breaking approach from
leaders in analytics and database
appliances
Key Differentiators
Copyright © 2011, SAS Institute Inc. All rights reserved.

14. • Leverages in-memory architecture via
a dedicated software and hardware
appliance
• Drives high-performance capabilities
SAS across the analytical lifecycle
High-Performance • Achieve insights at breakthrough
Analytics speed before questions become
obsolete
• Offers a consistent interface for
Product Highlights current SAS analytic users
Copyright © 2011, SAS Institute Inc. All rights reserved.

15. ARCHITECTURE SAS HIGH-PERFORMANCE ANALYTICS
ANALYTICS SERVICES
ANALYTICAL
DATA SERVICES
INSIGHTS
IN-MEMORY
OPERATIONAL
DECISIONS
DATABASE APPLIANCE
Copyright © 2011, SAS Institute Inc. All rights reserved.

16. Demo
Copyright © 2011, SAS Institute Inc. All rights reserved.

17. make connections • share ideas • be inspired
India’s Largest Analytics Forum
Thank You
Deepak Ramanathan
Copyright © 2010, SAS Institute Inc. All rights reserved.