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SARA
LUCIA
PORTFOLIO
CONTENTS
1
2
SUSTAINABLE &
EXPERIENCE DESIGN
COMMUNICATION
DESIGN
MUJERES AHORADORAS 18
24
32
54
38
60
46
66
ONE VOICE
ALFABETA
KULTURVISIÓN
LET’S DO IT COLOMBIA
GRONCOL
VERDE SUMERCÉ
FIMAR
EMOTIONAL NATURE 6
12NATURAL FANTASY
SUSTAINABLE &
EXPERIENCE
DESIGN
EMOTIONAL
NATURE
8
A LEARNING
EXPERIENCE TO
EXPLORE HOW
EMOTIONS RELATE
TO MATERIALS
9S a r a L u c i a - P o r t f o l i o
Emotional Nature is a hands-on learning experience toolkit that
connects different tangible and intangible tools for educators
to visualise, grasp and engage in a dialogue with emotions
in relation to nature, in particularly with materials. Emotional
Nature toolkit is also a temporary safe space for educators and
children to motivate their understanding on emotions, as well as
meaningful connections with nature. The learning is enhanced
through a creative and fun process combining tools like value
cards, storytelling, meditation, natural inks, and mainly wood-
based biomaterials.
Having regular contact and meaningful connections with
nature has several benefits for humans from playful learning to
wellbeing, from bonding relations with other beings to inner self.
This research is focus on the specific influences between human
emotions and nature - specially materials, and it is supported by
a bigger academic context - CHEMARTS strategy.
The research process is designed in response to the main
findings from the initial exploratory phase of Emotional Nature.
Project Designer
Creative Sustainability Master thesis - Aalto University
2018 - 2019
Helsinki, Finland
Learning Experience Design Design with biomaterials
Education
PROJECT SUMMARY
ROLE:
ORGANIZATION:
YEAR:
LOCATION:
KEY WORDS:
First, biomaterials as a key tool to feel nature, as well as express
and materialise emotions; second, the lack of emotional
understanding; and third, the reduced availability of safe and
comfortable spaces to share and transform emotions in Finnish
educational context.
The study is an explorative approach based on self-
experimentation and participatory design research practices
done mainly with teachers and field experts. The research
design seeks to inspire educators to disclose and grasp
relationships between human emotions and nature through the
experimentation with biomaterials and diverse tools in Finnish
School Context.
The main audience for Emotional Nature Learning Experience
are educators of children between 10 and 13 years old. However,
base on the co-creation sessions with different populations
as parents and postgraduate students, the hands-on learning
experience also proved to be effective for other age groups and
settings.
NatureEmotions Co-design
75 CHILDREN
FROM ESPOO INTERNATIONAL
SCHOOL PARTICIPATED IN THE
FINAL PROTOTYPE
NATURAL
FANTASY
14
EXPLORING BIOMATERIALS
WITH CHILDREN
15S a r a L u c i a - P o r t f o l i o
Natural Fantasy is a service that aims to create experiences
for kids to increase their awareness of materials in our daily life. It
allows children to get inspired by local biomaterials and enhances
their imagination for material experiments and supports their
creativity. The process is based on a workshop where kids
and their families explore different biomaterials, and make a
design for their own bio-compost container. These samples are
examples of various material combinations and a prototype for
the bio-compost container.
						
						
						
Project Designer
CHEMARTS Summer School - Aalto University
2017
Helsinki, Finland
Experience Design Design with biomaterials Education
PROJECT SUMMARY
ROLE:
ORGANIZATION:
YEAR:
LOCATION:
KEY WORDS:
Materials: Natural colors like turmeric, beetroot, red pepper
and peas. Recycled coffee grounds and chai tea leaves.
Carboxymethyl cellulose (CMC) and recycled paper.
MUJERES
AHORRADORAS
EN ACCIÓN
(MAA)
20
+240.000
WOMEN INVOLVED
IN THE PROJECT
21S a r a L u c i a - P o r t f o l i o
MAA is a governmental initiative that began on 2007, its aim
is to help overcoming poverty in women both displaced and in
condition of social vulnerability, empowering them and opening
the possibilities to have access to the banking system, creating
incentives for saving, the installation capabilities with a focus on
gender and giving support for sustainable entrepreneurship.
Inside the project, I was in charge of developing the citizen
advice service, proposing innovative solutions and implementing
them to tackle the different difficulties faced by the women, the
allies and the staff team. for instance, I led the development of a
technological participative tool for creating an updated database
of all the women who attend the project, so they can stay
informed of the project and remain linked with it.
Advisor for the National Supervisor
The National Department for Social Prosperity of the Presidency of Colombia.
2013 / 2014 / 2015
523 municipalities, Colombia
Access to information
Income generation Sustainable entrepreneurship
Gender equality Financial inclusion Education
PROJECT SUMMARY
ROLE:
ORGANIZATION:
YEAR:
LOCATION:
KEY WORDS:
Another example to illustrate the scope of the citizen advice
service had inside the project was the communication -for
problem solving- with different partners of the project, including
other governmental entities. One of this partners and allies for
Women Savers in Action is the “Banco Agrario” (Land Bank), its
importance is due to its presence in all the Colombian territory,
including those in which the program is executed.
The relationship between the Land Bank and the program
is fundamental, as it provides banking services to vulnerable
women. In that joint venture I succeeded in improving
the provision of those banking services that the program
offers along with the Land Bank by developing different
communication and information tools.
22
23S a r a L u c i a - P o r t f o l i o
LET`S DO IT
COLOMBIA
26
+3.000
VOLUNTEERS
27S a r a L u c i a - P o r t f o l i o
Every day we face situations of intolerance in Colombia, for
example, in public transport, in bars, at concerts, in the streets.
Given this, many people think why we will change if everyone
will continue doing the same? Such behavior was around in our
heads and led us to think that surely, if a single person changes
towards a more civic behavior and that person is willing to co-
rrect others, to demonstrate how actions contribute to the welfa-
re and generate responsibility for other people, probably a most
significant change will be achieved.
Under this question we decided to join Let’s do it, and add to
the objectives of international Let’s do it a a social level, emphasi-
zing issues such as cooperation, social capital and strengthening
communities. With the conviction that major changes are achie-
ved when we act together. Let’s do it in Colombia see collective
action in a way to permanently improve the country.
We have conveyed our message through massive garbage
collections in Bogota, Cali, Madrid, Funza, Mosquera, Buca-
Co-funder - Independent NGO
Let’s do it World
2012/ 2013 / 2014 / 2015 / 2018
7 municipalities, Colombia
www.letsdoitworld.org - www.letsdoitcolombia.org
waste management collective actions
PROJECT SUMMARY
ROLE:
ORGANIZATION:
YEAR:
LOCATION:
LINKS:
KEY WORDS:
ramanga, Yopal and we continue planning further interven-
tions. In October 2014, we holded the conference Let’s do it
for America in Bogota, where we discussed the reasons this
movement and put into practice the theory behind a civic mo-
vement, always seeking to generate more ideas and finding
ways to implement them. In june 2015, The colombian mi-
nistry of Environment and Sustainability considered publicly,
in a national newspaper, Let’s Do It Colombia project to turn
into a public policies in their areas.
Let’s Do It! World is a nonprofit international civic mass move-
ment accredited as a member of the environmental program of
the United Nations (UNEP) as a promoter of massive cleanups of
garbage in the world.
The movement began in Estonia in 2008, joining 50,000 people
to clean the entire country, who collected 10,000 tons of waste in
5 hours. Right now, Let’s do it World has presence in more than
110 countries.
28
ONE OF OUR LEADERS WON THE 2015 COLOMBIAN
PRESIDENCY’S PRICE FOR VOLUNTEERS IN THE
AREA OF ENVIRONMENT AND SUSTAINABILITY FOR
THE ACTIONS DONE WITH LET’S DO IT COLOMBIA.
29S a r a L u c i a - P o r t f o l i o
1 INTERNATIONAL CONFERENCE FOR
THE AMERICAS IN 2014.
THE MOST IMPORTANT LOCAL
AND NATIONAL MEDIA CHANNELS
ARE TALKING ABOUT LET’S DO IT
COLOMBIA.
ALFABETA
34
WORKING ACROSS
SECTORS AND DISCIPLINES:
PRIVATE, NGO AND LOCAL
GOVERNMENT.
35S a r a L u c i a - P o r t f o l i o
In Colombia Illiteracy is 6.7 % what means 2,375,157 millions of
illiterate youth and adults over 15 years. Rural illiteracy rate is
14.2 %, while 4.5 % is urban. The rate of informality of the illiterate
population is 89.8 %, when the national rate stands around 63%.
Not having the opportunity to read, write and to understand both
of them makes that people loose opportunities in different areas
such as access to formal employment, health services, inclusion
in society and even opt presented by these people.
“La alfabetización es la llave que abre puertas de empleo
y la estabilidad económica. Utilicemos los recursos de nuestra
Fundación para proporcionar esa llave tan esencial ”
Johnathan Majlyagbe
Presidente de R.I 2003-2004
Presidente del Consejo de Fiduciarios de fundación Rotaria de R.I
Founder & National Director
AIESEC in Colombia
2012 to 2014
4 municipalities, Colombia
Literacy education
PROJECT SUMMARY
ROLE:
ORGANIZATION:
YEAR:
LOCATION:
KEY WORDS:
AlfaBeta is a literacy project based on the Millennium Develop-
ment Goals on overcoming extreme poverty born of the need to
improve the quality of life of illiterate people and increase their
opportunities to overcome this situation through access to edu-
cation and give these people a new place in society. The pilot
project was developed in 4 cities in Colombia.
Learning experience design
Co-design
36
MORE THAN 400 PEOPLE ALPHABETIZED
IN DIFFERENT TERRITORIES OF
COLOMBIA DURING THE YEAR OF 2014.
37S a r a L u c i a - P o r t f o l i o
4 MUNICIPALITIES:
CARTAGENA, BOGOTA,
MEDELLIN & MANIZALES
VERDE
SU MERCÉ
40
WORKING ACROSS
SECTORS AND DISCIPLINES:
PRIVATE, NGO AND LOCAL
GOVERNMENT.
41S a r a L u c i a - P o r t f o l i o
“Verde Su Mercé” (Look After You) objective was to build a stra-
tegy for increasing the incomes of a mining community through
hands-on learning experiences, in a process that closely engaged
the community in every step. As a result, we created “Vita.Minas”
(a word play that combines “vitamins” and “mines”), a program-
Project Design Leader
Design Graduation project - Universidad de los Andes
2011 to 2017
4 municipalities, Colombia
Learning experience design
PROJECT SUMMARY
ROLE:
ORGANIZATION:
YEAR:
LOCATION:
KEY WORDS:
me focused on sustainable entrepreneurship in the tourism sec-
tor as well as English teaching. The positive results achieved with
Vita.Mina’s first targeted population led to it being embraced by
an independent NGO and replicated in four new mining municipa-
lities around Colombia.
educationIncomes generation
Sustainable tourism Co-design
42
43S a r a L u c i a - P o r t f o l i o
44
4 MUNICIPALITIES: CHIVOR, GUACHETA,
BOGOTA AND COTA.
45S a r a L u c i a - P o r t f o l i o
FIMAR
48
49S a r a L u c i a - P o r t f o l i o
FIMAR, a company in my hometown dedicated to manufactu-
ring commodities and providing services for the coffee and cacao
sectors. The most important challenge is helping FIMAR expand
its local and national impact on the coffee sector (one of Colom-
Co-leader & director of impact
FIMAR
2015 to 2016
San Gil, Colombia
Incomes generation in the agricultural sector productivity and technological development for the agro
PROJECT SUMMARY
ROLE:
ORGANIZATION:
YEAR:
LOCATION:
KEY WORDS:
bia’s main export commodities) in order to increase productivity
and improve the quality of life of the communities involved.
50
51S a r a L u c i a - P o r t f o l i o
COMMUNICATION
DESIGN
“UNA SOLA VOZ”
-ONE VOICE
56
57S a r a L u c i a - P o r t f o l i o
One Voice was the international annual forum for the executive
boards and the corporative team of the colombian multinational
DE LACTEOS, Alpina. As account Manager I was in charge of the
relations with the clients, as well as the planning, execution and
Account Manager
Grano de Arena - Alpina
2013
Bogota, Colombia
http://granodearena.com/proyectos/
strategic communication concept & experience design
international event planning and design development
PROJECT SUMMARY
ROLE:
ORGANIZATION:
YEAR:
LOCATION:
LINKS:
KEY WORDS:
excellent delivery of every section of the agenda. I was also in
charge of supervising the graphic communication materials, lo-
gistics and the design of the presentations of the facilitators.
GRONCOL
62
63S a r a L u c i a - P o r t f o l i o
Redesign of Groncol brand experience having as challegence
to communite the importance for the humans, for the planet and
for the general health of the world of the green spaces in urban
Account Manager
Grano de Arena - Groncol
2013
Bogota, Colombia
http://granodearena.com/proyectos/
strategic communication
concept designBrand experience
PROJECT SUMMARY
ROLE:
ORGANIZATION:
YEAR:
LOCATION:
LINKS:
KEY WORDS:
areas and the conecction with the products they offer related to
urban gardens.
Blueprints
64
65S a r a L u c i a - P o r t f o l i o
KULTURVISIÓN
68
69S a r a L u c i a - P o r t f o l i o
Develop a corporate identity that generates a strong sense of
trust and credibility customer companies in terms of manage-
ment capacity, visibility and social impact.
Project designer
Independent designer
2012
Bogota, Colombia
concept design Branding
PROJECT SUMMARY
ROLE:
ORGANIZATION:
YEAR:
LOCATION:
KEY WORDS:
Convey trust and support to new social and cultural startups.
Generate an empathic brand with the people of the city and easy
to remember, to forward inclusion, creativity and culture.
70
71S a r a L u c i a - P o r t f o l i o
THANK YOU!

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Sara Lucía Portfolio

  • 2.
  • 3. CONTENTS 1 2 SUSTAINABLE & EXPERIENCE DESIGN COMMUNICATION DESIGN MUJERES AHORADORAS 18 24 32 54 38 60 46 66 ONE VOICE ALFABETA KULTURVISIÓN LET’S DO IT COLOMBIA GRONCOL VERDE SUMERCÉ FIMAR EMOTIONAL NATURE 6 12NATURAL FANTASY
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  • 8. 8 A LEARNING EXPERIENCE TO EXPLORE HOW EMOTIONS RELATE TO MATERIALS
  • 9. 9S a r a L u c i a - P o r t f o l i o Emotional Nature is a hands-on learning experience toolkit that connects different tangible and intangible tools for educators to visualise, grasp and engage in a dialogue with emotions in relation to nature, in particularly with materials. Emotional Nature toolkit is also a temporary safe space for educators and children to motivate their understanding on emotions, as well as meaningful connections with nature. The learning is enhanced through a creative and fun process combining tools like value cards, storytelling, meditation, natural inks, and mainly wood- based biomaterials. Having regular contact and meaningful connections with nature has several benefits for humans from playful learning to wellbeing, from bonding relations with other beings to inner self. This research is focus on the specific influences between human emotions and nature - specially materials, and it is supported by a bigger academic context - CHEMARTS strategy. The research process is designed in response to the main findings from the initial exploratory phase of Emotional Nature. Project Designer Creative Sustainability Master thesis - Aalto University 2018 - 2019 Helsinki, Finland Learning Experience Design Design with biomaterials Education PROJECT SUMMARY ROLE: ORGANIZATION: YEAR: LOCATION: KEY WORDS: First, biomaterials as a key tool to feel nature, as well as express and materialise emotions; second, the lack of emotional understanding; and third, the reduced availability of safe and comfortable spaces to share and transform emotions in Finnish educational context. The study is an explorative approach based on self- experimentation and participatory design research practices done mainly with teachers and field experts. The research design seeks to inspire educators to disclose and grasp relationships between human emotions and nature through the experimentation with biomaterials and diverse tools in Finnish School Context. The main audience for Emotional Nature Learning Experience are educators of children between 10 and 13 years old. However, base on the co-creation sessions with different populations as parents and postgraduate students, the hands-on learning experience also proved to be effective for other age groups and settings. NatureEmotions Co-design
  • 10. 75 CHILDREN FROM ESPOO INTERNATIONAL SCHOOL PARTICIPATED IN THE FINAL PROTOTYPE
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  • 15. 15S a r a L u c i a - P o r t f o l i o Natural Fantasy is a service that aims to create experiences for kids to increase their awareness of materials in our daily life. It allows children to get inspired by local biomaterials and enhances their imagination for material experiments and supports their creativity. The process is based on a workshop where kids and their families explore different biomaterials, and make a design for their own bio-compost container. These samples are examples of various material combinations and a prototype for the bio-compost container. Project Designer CHEMARTS Summer School - Aalto University 2017 Helsinki, Finland Experience Design Design with biomaterials Education PROJECT SUMMARY ROLE: ORGANIZATION: YEAR: LOCATION: KEY WORDS: Materials: Natural colors like turmeric, beetroot, red pepper and peas. Recycled coffee grounds and chai tea leaves. Carboxymethyl cellulose (CMC) and recycled paper.
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  • 21. 21S a r a L u c i a - P o r t f o l i o MAA is a governmental initiative that began on 2007, its aim is to help overcoming poverty in women both displaced and in condition of social vulnerability, empowering them and opening the possibilities to have access to the banking system, creating incentives for saving, the installation capabilities with a focus on gender and giving support for sustainable entrepreneurship. Inside the project, I was in charge of developing the citizen advice service, proposing innovative solutions and implementing them to tackle the different difficulties faced by the women, the allies and the staff team. for instance, I led the development of a technological participative tool for creating an updated database of all the women who attend the project, so they can stay informed of the project and remain linked with it. Advisor for the National Supervisor The National Department for Social Prosperity of the Presidency of Colombia. 2013 / 2014 / 2015 523 municipalities, Colombia Access to information Income generation Sustainable entrepreneurship Gender equality Financial inclusion Education PROJECT SUMMARY ROLE: ORGANIZATION: YEAR: LOCATION: KEY WORDS: Another example to illustrate the scope of the citizen advice service had inside the project was the communication -for problem solving- with different partners of the project, including other governmental entities. One of this partners and allies for Women Savers in Action is the “Banco Agrario” (Land Bank), its importance is due to its presence in all the Colombian territory, including those in which the program is executed. The relationship between the Land Bank and the program is fundamental, as it provides banking services to vulnerable women. In that joint venture I succeeded in improving the provision of those banking services that the program offers along with the Land Bank by developing different communication and information tools.
  • 22. 22
  • 23. 23S a r a L u c i a - P o r t f o l i o
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  • 27. 27S a r a L u c i a - P o r t f o l i o Every day we face situations of intolerance in Colombia, for example, in public transport, in bars, at concerts, in the streets. Given this, many people think why we will change if everyone will continue doing the same? Such behavior was around in our heads and led us to think that surely, if a single person changes towards a more civic behavior and that person is willing to co- rrect others, to demonstrate how actions contribute to the welfa- re and generate responsibility for other people, probably a most significant change will be achieved. Under this question we decided to join Let’s do it, and add to the objectives of international Let’s do it a a social level, emphasi- zing issues such as cooperation, social capital and strengthening communities. With the conviction that major changes are achie- ved when we act together. Let’s do it in Colombia see collective action in a way to permanently improve the country. We have conveyed our message through massive garbage collections in Bogota, Cali, Madrid, Funza, Mosquera, Buca- Co-funder - Independent NGO Let’s do it World 2012/ 2013 / 2014 / 2015 / 2018 7 municipalities, Colombia www.letsdoitworld.org - www.letsdoitcolombia.org waste management collective actions PROJECT SUMMARY ROLE: ORGANIZATION: YEAR: LOCATION: LINKS: KEY WORDS: ramanga, Yopal and we continue planning further interven- tions. In October 2014, we holded the conference Let’s do it for America in Bogota, where we discussed the reasons this movement and put into practice the theory behind a civic mo- vement, always seeking to generate more ideas and finding ways to implement them. In june 2015, The colombian mi- nistry of Environment and Sustainability considered publicly, in a national newspaper, Let’s Do It Colombia project to turn into a public policies in their areas. Let’s Do It! World is a nonprofit international civic mass move- ment accredited as a member of the environmental program of the United Nations (UNEP) as a promoter of massive cleanups of garbage in the world. The movement began in Estonia in 2008, joining 50,000 people to clean the entire country, who collected 10,000 tons of waste in 5 hours. Right now, Let’s do it World has presence in more than 110 countries.
  • 28. 28 ONE OF OUR LEADERS WON THE 2015 COLOMBIAN PRESIDENCY’S PRICE FOR VOLUNTEERS IN THE AREA OF ENVIRONMENT AND SUSTAINABILITY FOR THE ACTIONS DONE WITH LET’S DO IT COLOMBIA.
  • 29. 29S a r a L u c i a - P o r t f o l i o 1 INTERNATIONAL CONFERENCE FOR THE AMERICAS IN 2014.
  • 30.
  • 31. THE MOST IMPORTANT LOCAL AND NATIONAL MEDIA CHANNELS ARE TALKING ABOUT LET’S DO IT COLOMBIA.
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  • 34. 34 WORKING ACROSS SECTORS AND DISCIPLINES: PRIVATE, NGO AND LOCAL GOVERNMENT.
  • 35. 35S a r a L u c i a - P o r t f o l i o In Colombia Illiteracy is 6.7 % what means 2,375,157 millions of illiterate youth and adults over 15 years. Rural illiteracy rate is 14.2 %, while 4.5 % is urban. The rate of informality of the illiterate population is 89.8 %, when the national rate stands around 63%. Not having the opportunity to read, write and to understand both of them makes that people loose opportunities in different areas such as access to formal employment, health services, inclusion in society and even opt presented by these people. “La alfabetización es la llave que abre puertas de empleo y la estabilidad económica. Utilicemos los recursos de nuestra Fundación para proporcionar esa llave tan esencial ” Johnathan Majlyagbe Presidente de R.I 2003-2004 Presidente del Consejo de Fiduciarios de fundación Rotaria de R.I Founder & National Director AIESEC in Colombia 2012 to 2014 4 municipalities, Colombia Literacy education PROJECT SUMMARY ROLE: ORGANIZATION: YEAR: LOCATION: KEY WORDS: AlfaBeta is a literacy project based on the Millennium Develop- ment Goals on overcoming extreme poverty born of the need to improve the quality of life of illiterate people and increase their opportunities to overcome this situation through access to edu- cation and give these people a new place in society. The pilot project was developed in 4 cities in Colombia. Learning experience design Co-design
  • 36. 36 MORE THAN 400 PEOPLE ALPHABETIZED IN DIFFERENT TERRITORIES OF COLOMBIA DURING THE YEAR OF 2014.
  • 37. 37S a r a L u c i a - P o r t f o l i o 4 MUNICIPALITIES: CARTAGENA, BOGOTA, MEDELLIN & MANIZALES
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  • 40. 40 WORKING ACROSS SECTORS AND DISCIPLINES: PRIVATE, NGO AND LOCAL GOVERNMENT.
  • 41. 41S a r a L u c i a - P o r t f o l i o “Verde Su Mercé” (Look After You) objective was to build a stra- tegy for increasing the incomes of a mining community through hands-on learning experiences, in a process that closely engaged the community in every step. As a result, we created “Vita.Minas” (a word play that combines “vitamins” and “mines”), a program- Project Design Leader Design Graduation project - Universidad de los Andes 2011 to 2017 4 municipalities, Colombia Learning experience design PROJECT SUMMARY ROLE: ORGANIZATION: YEAR: LOCATION: KEY WORDS: me focused on sustainable entrepreneurship in the tourism sec- tor as well as English teaching. The positive results achieved with Vita.Mina’s first targeted population led to it being embraced by an independent NGO and replicated in four new mining municipa- lities around Colombia. educationIncomes generation Sustainable tourism Co-design
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  • 43. 43S a r a L u c i a - P o r t f o l i o
  • 44. 44 4 MUNICIPALITIES: CHIVOR, GUACHETA, BOGOTA AND COTA.
  • 45. 45S a r a L u c i a - P o r t f o l i o
  • 46. FIMAR
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  • 49. 49S a r a L u c i a - P o r t f o l i o FIMAR, a company in my hometown dedicated to manufactu- ring commodities and providing services for the coffee and cacao sectors. The most important challenge is helping FIMAR expand its local and national impact on the coffee sector (one of Colom- Co-leader & director of impact FIMAR 2015 to 2016 San Gil, Colombia Incomes generation in the agricultural sector productivity and technological development for the agro PROJECT SUMMARY ROLE: ORGANIZATION: YEAR: LOCATION: KEY WORDS: bia’s main export commodities) in order to increase productivity and improve the quality of life of the communities involved.
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  • 51. 51S a r a L u c i a - P o r t f o l i o
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  • 57. 57S a r a L u c i a - P o r t f o l i o One Voice was the international annual forum for the executive boards and the corporative team of the colombian multinational DE LACTEOS, Alpina. As account Manager I was in charge of the relations with the clients, as well as the planning, execution and Account Manager Grano de Arena - Alpina 2013 Bogota, Colombia http://granodearena.com/proyectos/ strategic communication concept & experience design international event planning and design development PROJECT SUMMARY ROLE: ORGANIZATION: YEAR: LOCATION: LINKS: KEY WORDS: excellent delivery of every section of the agenda. I was also in charge of supervising the graphic communication materials, lo- gistics and the design of the presentations of the facilitators.
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  • 63. 63S a r a L u c i a - P o r t f o l i o Redesign of Groncol brand experience having as challegence to communite the importance for the humans, for the planet and for the general health of the world of the green spaces in urban Account Manager Grano de Arena - Groncol 2013 Bogota, Colombia http://granodearena.com/proyectos/ strategic communication concept designBrand experience PROJECT SUMMARY ROLE: ORGANIZATION: YEAR: LOCATION: LINKS: KEY WORDS: areas and the conecction with the products they offer related to urban gardens. Blueprints
  • 64. 64
  • 65. 65S a r a L u c i a - P o r t f o l i o
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  • 69. 69S a r a L u c i a - P o r t f o l i o Develop a corporate identity that generates a strong sense of trust and credibility customer companies in terms of manage- ment capacity, visibility and social impact. Project designer Independent designer 2012 Bogota, Colombia concept design Branding PROJECT SUMMARY ROLE: ORGANIZATION: YEAR: LOCATION: KEY WORDS: Convey trust and support to new social and cultural startups. Generate an empathic brand with the people of the city and easy to remember, to forward inclusion, creativity and culture.
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  • 71. 71S a r a L u c i a - P o r t f o l i o