In the course, Principles of Marketing Communication, I was equipped with marketing communication skills necessary for today’s global marketplace. Market and product consumption trends will be explored as well as principles and methods used by global marketers to promote their brands. As one of the assignments for this course, I were ask to do a marketing communication plan for Chocolate Factory brand, a chocolate cafe. After analyze the situation of the café, my group and I came up with objectives: to increase awareness among chocolate lover and to build loyal customer base. We also have to come up with the message and channel for the communication as well.

1. Welcome to .. 21 Apirl 20 10 Live life chocolately “ Chocolate Fact.”

3. Situation Analysis 1. Chocolate market trend 2. Café market trend

4. SWOT Analysis SWOT Analysis T S W O

7. Target Audience Analysis Target Audience Analysis

10. Parents vs. Young adults Target Audience Analysis

13. Concept “ Live Life Chocolately ”

15. IMC June IMC Week 1 Press Release to print media Week 2 - Week 3 - Week 4 -

18. IMC Media coverage of Press Release

19. IMC Coupon + Membership card

20. IMC Menu

21. Budget 193,772 Baht

25. Thank you for you attention! Vinita Kasamsupapun 5045364328 Sarintorn Puangyoykeaw 5045366628 Orakan Chantaramungkorn 5045376928