GSVC Social Impact Assessment Webinar

1. GSVC Social Impact Assessment Webinar
Presented at the Haas School of Business
October 16 2007

2. Purpose
The objective is to answer 3 key questions:
1. What is a social impact assessment?
2. What is it’s value?
3. How is it developed?
More detailed resources are available online at
www.gsvc.org

3. Workshop Overview
I: Social Ventures - Defining Value
– Sara Olsen, Social Venture Technology Group
II: Building the SIA
– Joel Ramirez and Jeff Kang, GSVC Research

4. I: Social Ventures - Defining Value
Sara Olsen, SVT Group

5. II: Building the SIA
GSVC SIA Framework Overview
Insights from GSVC 2007
Entrant Timeline
Resources

6. The GSVC SIA Framework
• Various approaches are used to measure
social impact
– REDF, Acumen Fund, World Bank
• GSVC developed its own SIA framework
– Support early stage ventures in social impact
measurement
– Central aspect of the competition (SIA Award is
given to the plan with the best assessment model)

7. Existing Approaches
GSVC
Source: S. Olsen, J. Nicholls. A Framework for Approaches to SROI Analysis, May 2005.

8. The GSVC SIA Framework
Define. Quantify. Monetize.
All GSVC entrants are required to complete
these three steps to demonstrate social
value creation in financial terms
Define Quantify Monetize
What is your social How will you measure What is the $ value of
value proposition? social return? your impact?

9. The GSVC SIA Framework
Define. Quantify. Monetize.
Goal Define the non-financial benefits the
venture creates
Tools Theory of Change
Impact Value Chain
Competition Articulate, in a sentence or more, the
Requirements theory of change — a compelling social
value proposition that is core to the
venture’s desired social outcomes
Tips Detailed and focused Theory of Change
Develop an Impact Value Chain

10. Theory of Change
Define. Quantify. Monetize.
Human Service Fellowship (SIA Winner, 2005)
Theory of Change:
IF there is increased supply of HIV-trained labor
available to NGOs in Africa
THEN high-quality life-years will increase for
HIV/AIDs infected patients

11. The GSVC SIA Framework
Define. Quantify. Monetize.
Goal Identify your top indicators of social value
Tools Impact Value Chain
Competition Articulate the three most important
Requirements measurable social indicators will most
strongly correlate with desired social
outcomes and that can be tracked as part
of normal business operations
Tips Relate to Impact Value Chain
Discuss how they will be tracked

12. Impact Value Chain
Define. Quantify. Monetize.
Human Service Fellowship (SIA Winner, 2005)
Impact Value Chain:
Inputs Activities Outputs Outcome
• Increased supply • Health staff 1. # health staff • Increased high-
of HIV-trained training trained quality life-years
labor available to • Systems setup 2. # AID S clinics saved (health)
NGOs • Management enabled
3. # new patients
treated
Outputs are clear, quantifiable and
mapped to social outcome

13. The GSVC SIA Framework
Define. Quantify. Monetize.
Goal Identify the dollar value equivalent of your
social impact to create a SROI
Tools GSVC 5-Step Process
Various frameworks (REDF)
Competition Monetize the value of expected social
Requirements impact over the next 10 years, using tools
like SROI analysis
Tips Develop and state clear assumptions
Innovate upon on existing frameworks
Include both positive and negative outputs
Discuss tracking and monitoring plans

14. Five Step SROI
Define. Quantify. Monetize.
GSVC SROI Framework
1. Quantify outputs/outcomes where possible
2. Use proxies to translate outputs into financial equivalents
3. Develop social cash flow projection (10 yrs)
- Subtract value of outputs/outcomes that would have
happened anyway
- Calculate social NPV
- Subtract operating and capital costs
- If desired, calculate return (SROI, SIRR)
4. Discuss qualitative outcomes
5. Clearly cite your sources and assumptions

15. SIA Judging - Key Questions
Judges will focus on several key criteria
Define.
– How compelling is the theory of change?
– How integrated is the theory of change with
the purpose of the business?
– How well is the social mission embedded in
the business?
Quantify.
– How measurable are the social indicators?
Monetize.
– How credible are the assumptions and the projections?
– Does the plan describe a process for monitoring SIA over time?
– Has the analysis accounted for both the positive and the potential
negative outcomes generated by business activities?
– Does the plan identify potential conflicts or paradoxes between
managing for financial and social results?

16. What is a model SIA?
SIA Award recipients best model the framework and
contribute to the field of social impact measurement
SIA Winner (2007): Compelling and Credible
“it was compelling…the analysis involved stakeholder
analysis, was feasible and easy to monitor.”
SIA Honorable Mention (2005): Analytical Rigor
“…excellent analytical approach…serves as a
positive example to current and future ventures.”
THE
SIA Winner (2005): Strong Theory of Change
HUMAN SERVICE “The results of their SROI could not have been achieved
FELLOWSHIP without their intervention”
Best SIA does not always = greatest social impact!

17. Insights from 2007
Participants need more resources and a clear process:
• GSVC will provide SIA Office Hours to entrants and partners
(more details to come)
• Building online resource library and tools
• Developing better coordinated judging timeline
Judges suggest further emphasis on:
• Seamless integration into the business plan
• Clearly stated and well-referenced assumptions
• A clear and sustainable process to monitor SIA moving forward
• Inclusion of stakeholder analysis, if applicable

18. Entrants: 2008 SIA Timeline
Executive Summary GSVC Semi-Finals SIA Finals
Timeframe Timeframe Timeframe
Now - Jan 16 Jan 18 - Feb 27 Mar 10 - Mar 24*
Now - Nov (India)
Suggested Actions Suggested Actions Suggested Actions
Read GSVC SIA Guidelines Research methods, proxies Incorporate judging feedback
Develop Theory of Change Develop assumptions
Draft Impact Value Chain Conduct SROI analysis
Judging Process Judging Process
Judging Process Judge Full SIA Analysis Judge Full SIA Analysis
No specific judging of SIA (judged by each region) Innovative and high quality
1 SIA Finalist per Region Judged by international panel
Feedback to SIA Finalists
GSVC Resources GSVC Resources GSVC Resources
Resource Library GSVC Office Hours GSVC Office Hours
Resource Library Resource Library
GSVC Mentors GSVC Mentors

19. Resource Library: www.gsvc.org
2008 Social Impact Guide
Detailed guidelines and
requirements are
in the Resource Library
Also Included:
• SROI Examples
• Related Links
• GSVC Workshop Materials

20. Additional Resources
Resource Details Source
2007 SIA Workshop Cathy Clark’s full SIA www.gsvc.org
Presentation presentation (2007)
Double Bottom Line Review and description of www.riseproject.org,
Project Catalog various social impact www.svtgroup.net
frameworks
REDF Publications Publications on http://www.redf.org/publicatio
ns-past.htm
measurement frameworks,
SROI case studies
Social Edge (Skoll) Links to papers and http://www.socialedge.org/res
ources/edge-
resources
wiki/ImpactAssessment
Blendedvalue.org Reference documents and http://www.blendedvalue.org
presentations

21. Thank You!
Please feel free to contact the GSVC Research
Team with any SIA questions and feedback
• Jeff Kang, jeff_kang@haas.berkeley.edu
• Joel Ramirez, joel_ramirez@haas.berkeley.edu