Learn about world class innovation and co-creation strategies, potential for cash generation, rapid product go-to-market, service expansion, customer engagement and retention at this training. To know more, contact me on +971 4407 2526 or sarin@iirme.com

1. Creating An
Innovative Organisation:
Opportunities, Challenges And A Roadmap To Success
Increase revenue growth through accelerated product development and radical collaboration
23 – 26 June 2013 • The Address Hotel, Dubai Marina, Dubai, UAE
Brand
New
Course
Key Business Benefits
1. Learn about world-class innovation and co-creation strategies, and their potential for cash
generation, rapid product go-to-market, service expansion, customer engagement and
retention
2. Evaluate strategies that generate the greatest return for your business and develop a
comprehensive innovation strategy spanning the entire ecosystem of your business while
ensuring a constant stream of innovation
3. Understand the steps involved in bringing multidisciplinary teams together to share
knowledge, to challenge status quo and invent the future through prototypes, customer
pilots, and other approaches. Apply these steps as soon as you return to your organisation
4. Know how to implement these strategies into your business in a rapid and high impact way
5. Assess tools available to assist in making the innovation journey a successful one
www.iirme.com/innovativeorganisation
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2. About Your Expert Course Director
Emily Brady is the MD of CM2000 a leading hosted
solution for the Domiciliary Care Market. She is
also the Founder and CEO of ExpertKonnect,
the leading online connection tool for the supply
chain community globally to access external peer
expertise.
The George Washington University School of Business, IIR Middle
East’s Academic Partner, is dedicated to excellence: in its teaching and Emily is one of the first graduates in the world with a Post- Graduate
research about management, in the public and private sectors, within Diploma in Entrepreneurship (Distinction), from the University
the United States and internationally. of Cambridge Centre for Entrepreneurial Learning at the Judge
Business School. Emily graduated with a First Class Honours degree in
The school has a 75 year history of preparing men and women for
Manufacturing Engineering and subsequently completed a Masters Degree
leadership in both the public and private sectors. Known internationally
in Manufacturing Systems Engineering at Queen’s University (Hons) in
for its dedication to academic excellence, the school draws students
Belfast.
from all parts of the United States and around the world.
Beyond first class teaching and scholarship, the school’s faculty offers Prior to setting up ExpertKonnect, Emily held the role of Senior Partner
practical experience in the issues and challenges confronting business with the Global Systems & Technology firm Unisys for 5 years. During her
and government. Its research centres link faculty and students with tenure Emily headed up the Supply Chain Practise for the EMEA region
US and international business and government organisations. Recent and oversaw all engagements into the company’s Blue chip client base. She
distance learning initiatives have expanded the school’s global reach. also held a global remit for developing innovative go-to-market solutions
for the global market including track and trace in healthcare, use of RFID
in the airline industry and resource planning within financial services
Course Requirements And Certificates processing centres. Laterally, she moved into Unisys’ outsourcing operations,
where she managed a number of large outsourcing programmes for key
Delegates must meet two criteria to be eligible for an IIRME/GW blueprint clients.
Certificate of Completion for a course:
Prior to joining Unisys, Emily was the Founder and CEO of several
1. Satisfactory attendance – delegates must attend all sessions of
start-ups including Archway Consulting, a leading B2B eProcurement
the course. Delegates who miss more than 2 hours of the course
sessions will not be eligible to sit the course exam Consultancy. Archway was recognised in the industry as the leading
European implementator of eProcurement and supplier management
2. Successful completion of the course assessment solutions. Emily’s clients included: Philips, Johnson & Johnson, AIB, BskyB, 3M,
Sony Corporation, & Nationwide Building Society. Prior to Archway, Emily
Delegates who do not meet these criteria will receive an IIRME led several highly complex SAP implementations across a range of sectors
Certificate of Attendance. If delegates have not attended all sessions, the including discrete manufacturing, utilities, process and, oil and gas.
Certificate will clearly state the number of hours attended.
Emily is recognised as an industry supply chain expert, as well as, a high
Who Should Attend? energy, leadership and motivational speaker. She is a regular speaker at
Supply Chain and Leadership Conferences in the Middle East. Emily advises
• Top Management: General Manager, MD, CEO, COO, CTO many start-ups on strategy, business models and financing has been recently
• Middle Management: Head of Engineering, Head of R&D, Head of invited to be a European Ambassador for Women In Entrepreneurship.
Design, Head of Marketing, Head of Sales
• Leaders who wish to drive innovation right through their business Emily is a Board member of the Irish Charity Aids Partnership with Africa
(www.apa.ie) and actively supports awareness raising campaigns of the
• Executives who have direct responsibility for innovation (CTO, R&D,
plight of those affected by HIV/Aids among young people as well as
Head of Innovation)
women led entrepreneurial initiatives in Africa.
• Senior leaders/managers who are involved in innovating with
suppliers, customers, in new markets
• Marketing Executives who are working on new product innovations Would you like to run this
course in-house?
The in-house training division
of IIR Middle East
Tel: +971 4 407 2624 • Email: CTS@iirme.com
www.iirme.com/cts
T: +971 4 335 2437 F: +971 4 335 2438 E: register@iirme.com Email : sarin.satyanarayan@iirme.com
To register Call : Sarin Satyanarayan on +971 4407 2526 or W: www.iirme.com/innovativeorganisation

3. Creating An Innovative Organisation:
Opportunities, Challenges And A Roadmap To Success
23 – 26 June 2013 • The Address Hotel, Dubai Marina, Dubai, UAE
Course Timings Registration will be at 07:30 on Day One. The course will commence at 08:00 every day and finish at 14:30.There will be breaks for
refreshments at approximately 10:30 and 12:30 and lunch will be served at the end of each day’s session.
Day One Day Three
Accelerated Product Development Through Tapping The Business Model Innovation: Changing The Way You Think And
Knowledge Outside Define Your Business Value
Accelerating “Time to Value” In The Design Process Innovations Through New Business Model Creation
• Why does your company need an Accelerated Design Process? • Why consider business models?
• Crowdsourcing – concept and definition • Business Model: Definition
• Why crowdsourcing? • Business Model: Building Blocks
• Crowdsourcing examples from the world’s leading companies who are • Types of Business Models
significantly increasing revenues and profitability using this technique. • Learning from the best
Examples include both bricks and mortar and online companies
Case Studies: Successful Innovative Business Models Both Online And Offline
Radical Collaboration
• Radical Collaboration – definition and rationale Designing Innovative Business Models
• Learning from the best: Companies successfully leveraging this • Process
approach • Ideation
• Application to your Business Strategy
Case Study: BMW and Peugeot
Applying The Knowledge – From Theory To Practical Application
Applying The Knowledge – From Theory To Practical Application • Objectives and focus of the exercise: Learning from established
• Objectives and focus of the exercise: Leveraging crowdsourcing in Models
your design process • Exercise 1 and Presentation: Business Model Definition of the
• Exercise 1 and Presentation: Identify and develop a roadmap to apply Fortune 500 Company Group
crowdsourcing techniques in one area of your company
Case Studies: iTunes, Amazon
Applying The Knowledge – From Theory To Practical Application
• Objectives and focus of the exercise: Radical Collaboration
Applying The Knowledge – From Theory To Practical Application
• Exercise 2 and Presentation: Identify and develop a roadmap to apply
• Objectives and focus of the exercise: Applying Innovative Models to
Radical Collaboration techniques in one area of your Company
your company
• Exercise 2 and Presentation: Develop a new Business Model
Day Two Innovation and Roadmap for implementation at your company
Accelerated Product Development Through Tapping The
Knowledge Within Day Four
Accelerating “Time to Value” In The Design Process – Tapping The Internal Innovation: Creating A Diverse Organisation
Knowledge Within
• Intrapreneurship: Igniting creativity within your own organisation Employee Diversity: Attracting And Retaining Creative Talent
• Increasing revenue and profitability by igniting internal innovation • Why employee diversity is important
• Challenges and changing dynamics in building diversity
Case Studies: World’s Leading Companies • The “Reputation Economy”
• Customised online recruiting of top talent example
• Challenges and pitfalls of internal innovation
Case Studies: Online Profiling Of Organisations And Leaders
Igniting Innovation Internally – Critical Success Factors
• Creating a culture of innovation and creativity within your company Managing Your Company’s Online Reputation
• Elements required to support internal creativity including formal • Monitoring the “online” conversation
structures, innovation communities, career paths, and incentives • Developing a “Reputational Strategy” for your company
• Employee diversity • Leveraging online technology to drive your chosen message
• Guidelines for leaders and employees
Applying The Knowledge – From Theory To Practical Application
• Objectives and focus of the exercise: Implementing internal innovation Applying The Knowledge – From Theory To Practical Application
in delegate companies (Think-Tank) • Objectives and focus of the exercise: Online Reputation
• Exercise 1 and Presentation: Identify opportunities, challenges and • Exercise 1 and Presentation: Analysis of two Fortune 500 Companies
ways to overcome in terms of their online reputation
Applying The Knowledge – From Theory To Practical Application Applying The Knowledge – From Theory To Practical Application
• Objectives and focus of the exercise: Innovation Implementation Plan • Objectives and focus of the exercise: Developing A Reputational
• Exercise 2 and Presentation: Develop a roadmap to implement Strategy
Intrapreneurship structure within a team or business unit upon your • Exercise 2 and Presentation: Develop a reputational strategy and
return to the office roadmap for implementation at your company upon your return
T: +971 4 335 2437 F: +971 4 335 2438 E: register@iirme.com Email : sarin.satyanarayan@iirme.com
To register Call : Sarin Satyanarayan on +971 4407 2526 or W: www.iirme.com/innovativeorganisation

4. Creating An Innovative Organisation: 23 – 26 June 2013
Opportunities, Challenges And A Roadmap To Success The Address Hotel, Dubai Marina, Dubai, UAE
FIVE WAYS TO REGISTER
TO REGISTER :
+971 4 335 2437 IIR Holdings Ltd.
P.O Box 21743
Call : +971 4407 2526
Dubai, UAE
+971 4 335 2438
Email : sarin.satyanarayan@iirme.com
register@iirme.com
Fax : +971 4335 2718
www.iirme.com/innovativeorganisation
DISCOUNTS AVAILABLE
FOR 2 OR MORE PEOPLE
CALL – +971 4 335 2483
E-MAIL – a.watts@iirme.com
WEB BC5124
Course Fee Before Course Fee Before
Event Final Fee
7 April 2013 28 April 2013
Creating An Innovative Organisation:
Opportunities, Challenges And A
US$ 3,895 US$ 4,395 US$ 4,695 WOULD YOU LIKE TO RUN THIS COURSE IN HOUSE?
Roadmap To Success
23 – 26 June 2013
Course fees include documentation, luncheon and refreshments. Delegates who attend all sessions and successfully complete
the course assessment will receive an IIRME/GW Certificate of Completion.
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