Social networking sites have become popular marketing tools for businesses. They allow constant interaction with customers online through sharing updates, promotions and responding to customer queries. Establishing an online presence on major social media platforms like Facebook, Twitter, YouTube and LinkedIn helps businesses engage with customers, create brand awareness, gain new customers and feedback to improve products and services. Consistent posting of relevant content is important to remain top-of-mind for customers and build an engaged online community.

1. Presentation on Role of Social Networking Sites in Marketing

2. What is Online Social Networking? From a conceptual standpoint, online social networking is no different than traditional networking and socializing. You meet people and get to know them by sharing information about each other. Those you like and/or share interests with become part of your "network." The marketing magic kicks in when those in your network start talking about you. Your reputation spreads by word-of-mouth. The Internet and related technology have taken networking to the next level, expanding each individual’s reach and exposure through online marketing. Where traditionally people gather in person to network ― at the same time and place as others ― members of online networking groups are not limited by time or geography. Each group member can interact 24/7 from any location worldwide. Consequently, online networking techniques are very different from in-person networking.

3. Social Networking Sites

4. Pizza Hut following Customers by using social networking sites

5. Burger King

6. Vodafone (Zoo Zoo aids)

7. Use of Social Networking sites in Marketing & Management Social networking online is one of today’s hottest trends. Many, however, wonder how social networking can help their careers or businesses and exactly how to get started with this online marketing technique. Social networking sites have become so popular because of following characteristics :- Social sites are evolving in nature, they change from day to day thanks to the contributions of it’s members – this is why they are so successful. As the platform evolves constantly, so should you approach to using this medium!

11. How Social Network Marketing can grow your business marketing profits? Social Media Marketing create opportunities to: Adds a human element (you) to your business or product Engage with customers directly but informally while hanging out online It is fun and simple to do once you know how Get traffic to your website Create buzz around your website, product or service or brand Create inbound links to your website for the search engine ranking benefit Creates loyalty and trust

12. Some Famous Faces using Social Networking Sites

15. How to "do" Social Networking? Marketing For Business Profits should define your audience, locate your potential customers, build a social relationship with them and promote your brand and website. What you choose to do on these sites depends on what your business needs. In most communities it is recommended to not start out by promoting your brand or website. If you start out by “spamming” you are likely to get kicked out of that social community. The site administrators will most likely ban you from returning. Being too direct in your sales pitch could also scare people away

19. Platform for growth Social media has become a platform that is easily accessible to anyone with internet access, opening doors for organizations to increase their brand awareness and facilitate conversations with the customer. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. Organizations can receive direct feedback from their customers and targeted markets.

20. Why Social Networking ? Popularity :- Social media has been adopted by a critical mass of the population which means it is important for organizations to have a social media presence. Generally, some official presence is better than none even if a specific strategy has not been defined. Advertising :- Social media is an enormous advertising platform. Organizations are able to target individuals based upon specific interests shared on social media. For example, if an individual watches a YouTube video about jogging, a shoe company can serve an ad or a coffee company can target ads to individuals who post that they are tired on social media sites.

21. Customers :- One thing is Crystal clear that . Customers are the King and the days of marketer & seller are gone. Mass is moving to Social networking sites so companies will also follow where there customers go . Awareness :- Some organizations actively use social media in their marketing plan to keep the brand fresh in customers' and non-customers' minds. Linking with an organization on a social media site allows the organization to stay connected with individuals who may or may not be customers instead of relying on them to initiate a contact only when they are looking for additional information. And many more :----- Many more :-

22. How organizations use social media Among the goals for which social media can be used are: Customer service, e.g. direct response to customer complaints Broadcasting updates, announcements, news, e.g. additional PR resource Promotions Behind the scenes look at the organization Advertising

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