Brand Identity presentation PDF for Business Storytelling and Brand Development

1. 1
Presentation by:
Evan Gilhooly

2. 2
Brand Name
✦P.A.L Production and Licensing
✦The name is a self-explanatory, three letter
acronym that represents the company’s products
and services.
✦In an industry such as licensing that is already
ambiguous as it is, the name had to be simple
yet descriptive.
w h y ?

3. 3
Suggestive
Descriptive
The brand name
falls somewhere
between
&
Brand Name
No direct
reference
to product/service
Describesproduct/service

4. 4
Brand Name
Strengths Weaknesses
✦ ‘PAL’ has friendly &
trust-worthy
connotations
✦ Not registered on
USPTO.gov
✦ Verbally clumsy to
pronounce
(Pee-Ay-El)
✦ Lack of third period
may appear as typo
P.A.L

5. 5
Logo
laws
of
shape & color
Horizontal and readable
Yellow = Brilliant
Black = Sophisticated
But is it
EFFECTIVE?
✦ Eye-catching, but not too flashy
✦ Familiar color combination

6. 6
Logo
Does thelogo
reflectthe brand?
✦The logo is meant to portray the
company as modern and relatable.
✦Using the black, yellow and grey
color scheme gives it a
high-tech look.

7. 7
Logo
main competitor
✦ Two fonts, one bold & darker.
✦ Gradient fading letters
✦ Silhouette of a man in a white shirt,
red tie with open suit jacket.
✦ One side open is a gesture of
drug dealers, but the speakers indicate
he is dealing music.
✦ Arbitrary and easy to understand
effective non-
competitor logo
✦ Two fonts, one bold
✦ Golden arrow going from the A to the Z
represents their wide selection (subtly)
✦ Arrow also forms a smile
✦ Color scheme is simple, yet memorable

8. 8
Logo
font
Color
Size &
Spacing Texture
✦Familiar color combination
that suggests friendliness and
technology.
✦Leaving the ‘AND’ black
creates a pattern as well as
re-asserts the presence of
black in the color scheme.
✦Being raised and appearing
hand-drawn makes it look
youthful yet modern and bold.
✦To create a block effect,
the initials and words
are the same width.
✦‘AND LICENSING’ &
‘PRODUCTION’ are the
same length as each-other.
✦ Inside the letters
‘PAL’, there is a
gravel texture to
add character.

9. 9
Corporate Culture
objectives
valuesbeliefs
vision
✦To create profitable
opportunities for new
and talented producers
and independent artists
✦Providing a valuable
service for film,
television and other
media.
✦Allow artists to concentrate
on the creative process.
✦Never over-look creativity
✦Help clients gain exposure in
today’s competitive industry.
✦Integrity
✦Passion
✦Creativity
✦Convenience
✦Productivity
✦Profitability
✦Individuality

10. 10
Corporate Culture
ways to
carry outobjectives:
✦ Excellent Customer Service
✦ Flexibility & Understanding
✦ Heeding Client Feedback
✦ Collaboration & Cooperation
✦ Creative Expression
★By allowing clients
to submit comments
and provide
feedback about the
services and
products, we will
gain insight
regarding how we
can better connect
with our
demographic.

11. 11
Mission Statement
The mission of P.A.L Production and Licensing
is to create profitable opportunities for new and
talented producers and independent artists while
providing a valuable service for those seeking
music for film, television and other media.

12. 12
Mission Statement
✦The mission statement will be posted off to
the side of the About Us page. It won’t not
the focal point, but more like a formal
reference.
✦Is a reminder to EMPLOYEES and a summary for CLIENTS.
✦FOCUSES on goals, PASSION for creativity,
and states the MEANING for the company’s creation.
our mission statement...

13. 13
Mission Statement
Concise
effective
memorable
35 Words 1 Sentence
States goal Depicts
objective
also, our mission statement...
Easy to
memorize
Fluid
and smooth
AND
The mission
statements of
competitors
are frequently
unavailable.

14. 14
Tagline
✦ The idea of the company is to help artists get exposure
while they can concentrate on doing what they do.
✦ It’s descriptive and incorporates the name of the company
subtly and effectively.
✦ The competition’s taglines are overly professional and lack
personality.
✦ It’s SHORT, UNIQUE, EASY TO SAY and POSITIVE.
✦Plus, the tagline is a true statement.

15. 15
References
http://jhh.blogs.com/reflections/
http://dltj.org/article/frbr-paper-tool-presentation/
http://www.themusicbridge.com/about-us/
Hopkins, M. (2006). Why Call Us?. Retrieved from: http://
www.hopkinsmusicgroup.com
Sheinkop, E. (2008). Frequently asked questions. Retrieved from:
http://www.musicdealers.com/faq
PICTURES
competitors
http://www.amazon.com