1. LeanStartupMachine
arashmilani.com
@arashmil
seen.co
a case study

3. BUILT A WEB APP
aggregating
pictures & videos
from concerts

5. ONLY ONE Problem
They did not have
any users

6. LET’S ATTEND LSM
To test our
assumptions

7. FIRST PROBLEM
They were building a
product for
everyone

8. CUSTOMER
Concert goers
Age under 30yrs
No Income
No Free Time

9. PROBLEM
People are busy and
have no money to
keep up with concerts

10. RISKIEST
ASSUMPTION
People care about
concerts they missed

11. SUCCESS CRITERIA
Interview
7/10

13. RESULT & DECISION
Validated

14. BUT IT WAS
TOO EASY!

15. WHY?!
It was based on people
feelings NOT behaviors

16. LEARNING
Let’s dig deeper

17. CUSTOMER
Age 18-24yrs
Active on social media
Music part of their ID
Catch Shows after event

18. PROBLEM
Catching up on shows
they missed is hard

19. RISKIEST
ASSUMPTION
People Spend time to
catch

20. SUCCESS CRITERIA
Interview
Both online & offline
5/10

21. BETTER INTERVIEW
Asked the questions
about the habits of
catching

22. SUCCESS CRITERIA
Interview
Both online & offline
5/10

24. RESULT & DECISION
Invalidated!
They don't look at
reviews / they don't catch
up on media

25. LEARNING
Itwasnotpainful
Onesuperfanisnotenough

26. CUSTOMER
Event organizers
Who seek sponsors

27. PROBLEM
Manually creating PDF
reports for sponsors

28. SOLUTION
Automate it.

29. RISKIEST
ASSUMPTION
Event organizers will
pay for the data

30. SUCCESS CRITERIA
One organizer would pay
$20 for the service

33. TADA!

34. RESULT & DECISION
Validated!

35. CURRENT SEEN.CO
Variousangleinvestors
NewYorktimesincubator
1000sofpageview/day
1000sofusers

36. LESSONS LEARNED
?