Avis car rental service provider for luxury cars. This ppt provide segmentation,targeting and positioning for AVIS. It provides theirs future scope in India with few suggestions

1. Presented by
Sarang Banubakde Parth Nagar
Varun Balakrishnan Geetika Mahajan
Saurabh Mhase
Avinash.V

2. HISTORY
Corporate
office in the
UK
Warren
Avis
1946
1960
Zeda Car
Rental &
Tours
1967
Largest
licensee
Introduction
outside
of ‘Wizard’
USA
Glen Van
Heerden
1970
Entry into
India
1970-1990 1980s 1999
Zipcar
Barloworld
limited
2005
2013

3. TOTAL PRODUCT CONCEPT
Venture into Tourism
AVIS Access,Assist
Car Rental
Transporta
tion

4. Segmentation Table
Highly attractive
Hotels
Localites
Travelers
Events
Business
Moderately
Attractive
Low Attractiveness

5. High number of Services Offered
Car rental India
Avis India
Orix India
Low
Geographical
Presence
Positioning
Map
IndiaRentACar
High
Geographical
presence
Clear car rental
Low number of Services offered

6. Subsidiaries
• AVIS Rent a Car is a subsidiary of Avis Budget
Group
• Budget Truck rental
• Zipcar
• Payless Car Rental

8. Product
& Services
Car Mall Used Car
Sales
Chauffeur
Drive
Luxury Cars
Fleet
Accident
Manageme
nt
Avis e-Toll
Point 2
Point
AVIS
Re-fueling
services
Truck
Rental
Avis Access
Coach
Charters
Avis Assist
Self drive
Mini lease

9. Place :
• Highest Geographical Presence in the world
• Wide range of inventory : Avis purchases on
average 21,000 cars per year
• Accessible at Airports, Hotels and the world wide web

10. Promotion :
• Traditional Advertising and Slogans
• Avis Derby – Participation in high-profile event sponsorships
1. Nedbank Golf Challenge
2. Women’s World Cup of Golf
3. SA Tennis Open
• CSR Programmes – ‘Avis Cares’,Recycling of
water
• Joint Ventures with British Airways,Lufthansa,Jet
Airways,Radisson,Oberoi Hotels,SBI and American Express
• Avis Loyalty Programme – ‘Avis First’

11. Pricing Strategies:
• Dynamic
1. Hourly and Daily
2. Weekly and Monthly
3. e-Toll
• Discounts and special packages
• Favored pricing for the customers for ventures
Avis is associated with

12. Recent Developments
• Acquired Zipcar in January,2013.
• Opened two new Avis locations in Goa and
Amritsar
• Buys the sixth largest car rental ‘Payless Car
Rental’ for $50 million cash

13. Strategies to Improve growth in India
•
•
•
•
Adopt Mainstream Strategy
Improve on their advertising
Geographical penetration in other cities
Venture into the tourism sector

14. Thank You