mobile first demo

1. © 2013 IBM Corporation
IBM MobileFirst App Platform:
Develop and Integrate Mobile Apps to Drive ROI

2. © 2013 IBM Corporation2
Building and connecting mobile apps has become essential to the
mobile enterprise

3. © 2013 IBM Corporation3
35% of developers are currently
targeting tablets, with more than
90% plan to develop for tablets
in the near future.
Nearly 90% of developers
are currently extending
enterprise apps to mobile
or plan to in the near future.
In the next 12 months
77% of developers will
be focused on Hybrid
application development.
More than 100M people
upgraded to iOS6 in the first
week (September, 2012)
Source: Evans Data Mobile Developer Survey Mobile Development Report 2012 Volume
Source: Business Insider (September 2012)
25+ Almost all expect
to deploy more than 25 mobility
applications in the next two years
29% of mobile developers currently
focus on Hybrid app development
with another 49% expected to
focus on it in the next year.
Mobile application development is a top priority for businesses

4. © 2013 IBM Corporation4
Why mobile development is different
• Smaller screens pulling content from more sources:
need to choreograph content from multiple
repositories and applications , both on premises and in
the cloud
• Greater challenges of application governance,
distribution, and version management
• AppStore Terms of Service present challenges for
managing B2C apps
Development is different.Mobile apps are different.
• They are more strategic – Greater urgency
urgency and immediacy of engagement
• They are context-aware –know where you are
and what you are doing
• They run on unstable networks–interruption is
the norm, not the exception
• Smaller footprint – More challenging to make
compelling and easy to use
• Always on – An opportunity to deliver greater
value
Management is different.
Security is different.
• Faster development cycles
• More devices to support, each with its own set of
capabilities, OS and UI behaviors
• More development approaches to choose from –
Web, HTML, Native
• More third-party and open-source tools,
frameworks and libraries to choose from
• Greater risks of exposing applications and data on
small, light and always on portable devices
• Greater authentication challenges associated with
content mashups
• AppStore Terms of Service can limit security options

5. © 2013 IBM Corporation5
Mobile Lifecycle
Management & Testing
Data Access
& Integration
Building & Deploying
Mobile Apps
Requirements
Collect user requirements
and feedback
Collaborate
Coordinate agile
development teams
Test
Automated test for mobile
devices and connected
systems
Deploy
Push to production with
controlled distribution
Continuous Experience
Gather continuous feedback
from user and iterate
Define Endpoints
Choose backend and
cloud application
Integrate
Rapidly connect to back
end and combine data
Convert
Deliver back end data in
mobile friendly format
Push
Receive events from back
end and push to appropriate
device
Synchronize
Keep data in sync while
off line
Plan
Plan project scope and goal
Design
Define user experience for
mobile and use latest
device features
Build
For cross platform and
manageability
Simulate
Ensure app functionality
and usability
Post for review
Gather feedback from stake
holders
Thinking through mobile application development

6. © 2013 IBM Corporation6
IBM MobileFirst Offering Portfolio
AnalyticsSecurityManagement
IBM & Partner Applications
Application Platform and Data Services
Banking Insurance Transport Telecom Government
Industry Solutions
HealthcareRetail Automotive
Application & Data Platform
Strategy&DesignServices
Development&IntegrationServices
Cloud & Managed Services
Devices Network Servers

7. © 2013 IBM Corporation7
The IBM Mobile Enterprise Development Lifecycle
Design & Develop
Obtain Insight
Manage
Deploy
Instrument
Integrate
Test
Scan & Certify

8. © 2013 IBM Corporation8
Mobile Application Platform portfolio at a glance
Mobile application platform (Worklight): an integrated platform that
provides the tools, application runtime, and operational management for
cross platform, multi-channel delivery
Functional test automation (Rational Test Workbench): enables cross
platform capture, replay, and test execution. Service simulation and load
testing enable back-end verification
Delivery lifecycle (UrbanCode): Continuous integration and rapid
environment provisioning to support agile mobile delivery times
Customer experience analytics (Tealeaf CX Mobile): Capture
everything about a user’s activity from device to network and gain insight
by replaying the experience

9. © 2013 IBM Corporation9
What’s new in IBM Worklight 6.0
Embedded functional testing
Geo-location toolkit
Analyze application usage and responsiveness
IBM Worklight
Mobile application platform to speed development and ongoing management of
mobile apps
Standards-based cross platform
mobile application development
Connect and synchronize with
back-end systems
Governance and security at the
application, network and data layer
"Best Mobile Development Solution" as voted by
SIIA members for 2013 CODiE Awards

10. © 2013 IBM Corporation10
BETA available now!
Beta runs through June
Access can be requested through Zhe Leonard (zzleonar@us.ibm.com), IBM
Certified Senior Project Manager, PMP®
IBM Rational Test Workbench
High quality mobile apps built and tested for a rapidly evolving mobile infrastructure
Mobile Test Automation
Support for Worklight and other
mobile apps built for iOS & Android
Eclipse Client integration
Integration with Rational Quality
Manager and IBM Worklight
End-to-end mobile testing
Capture and replay of multi-touch
events with virtualization of multi-tier
systems

11. © 2013 IBM Corporation11
IBM announces the acquisition of UrbanCode
Enabling clients to more rapidly deliver mobile, cloud, big data analytics and
traditional applications with complementary DevOps capabilities
Drive down costs
Reduce the amount of manual labor,
resource wait-time, and rework
Speed time to market
Increase frequency of software delivery
Reduce risk
Deliver higher quality application
releases with increased compliance
Broad industry support including
Microsoft Visual Studio HP Quality Center Puppet Atlassian
Oracle CollabNet OpenSource ServiceNow
GIT Jenkins/Hudson Selenium Subversion
Puppet ENC ServiceNow Jira

12. © 2013 IBM Corporation12
IBM Tealeaf CX Mobile
Discover “why” customers succeed
or fail
Automatically detect customer
struggles, obstacles or issues
Drill down into actual user behavior,
complete with gestures
Translate customer feedback into
actionable improvements
Correlate customer behavior with
network and application data
Native
Apps
Mobile
Site
Hybrid
Apps HTML5
CX Mobile
covers all mobile channels

13. © 2013 IBM Corporation13
IBM MessageSight
Real time messaging for the interconnected world
Integrates Internet of things with mobile and back end applications
Real-time mobile connections, with low latency, reliable delivery, and QoS
93x faster, 10x less battery, 8x lower bandwidth versus HTTPS
DMZ-ready, FIPS 140-2 certified: authentication & deny-based access control
Up and running in 30 minutes; 1 rack = 273M msg/sec, 21M concurrent connects
Developer-friendly support for JavaScript APIs, WebSockets, Android, and iOS

14. © 2013 IBM Corporation14
Open standards-based
development environment
with mobile-specific
Application Lifecycle
Management (ALM)
Mobile application server
provides mobile-specific
notifications, analytics, security.
Messaging appliance scales
to millions of connections and
messages.
A Mobile Application Platform leverages your existing investments
so that you can extend your enterprise to mobile devices
Client device layer
enables client-side
security, enforces app
upgrades, secures local
storage and allows access
to device features.
Essential development, runtime and
client device services
Messaging
Appliance

15. 15 © 2013 IBM Corporation
Supporting multiple mobile application development models

16. 16 © 2013 IBM Corporation
Rapid multi-platform development using a single shared codebase
From the complexity of many…
•Multiple sets of tools & frameworks
•Four codebases to develop and maintain
To the simplicity of one
• One development environment
• One codebase to develop and maintain
IBM Worklight
WindowsAndroidApple Blackberry

17. 17 © 2013 IBM Corporation
Leverage existing investments in applications, data, and services
From multiple point-to-point integrations
•Multiple sets of integrations to enterprise
resources to build and maintain
•YOU manage data transformation, caching,
synchronization and end-to-end encryption
To streamlined, transparent access
•Worklight transforms enterprise data into
mobile-friendly, JSON format
•Worklight Server integrates with IBM
middleware to manage data transformation,
caching, synchronization and encryption
ERP
Engine
App DB
HTTP (REST, SOAP), JMS
SQL SAP
HTTP, CAST IRON
JSON
Worklight Adaptors
WORKLIGHT
SERVER
ERP
Engine
App DB
Cloud
Service
Cloud
Service
BlackberryApple
BlackberryApple
IBM Worklight

18. 18 © 2013 IBM Corporation
Manage push notifications from a single console
From the complexity of many…
Multiple push notification services to manage
To the simplicity of one…
Unified push management
Worklight Unified Push Management
Apple
Apple
(APNS)
Microsoft
(MPNS)
Feature
Phones
SMS/MMS
BrokersGoogle
(C2DM)
Android
Apple
(APNS)
Google
(C2DM)
Microsoft
(MPNS)
Feature
Phones
Apple
SMS/MMS
Brokers
IBM Worklight

19. 19 © 2013 IBM Corporation
Security patches in hours versus months
You’ve just discovered a security breach in a published app.
What do you do?
Day 1
Day 1
Patch and package
common code base
Deploy to Worklight
Server
Worklight Direct Update: The next
time users launch the app, they are
forced to update or quit.
Week 1
Week 2
4-6 week publishing cycle
Date
Resolved
Patch and package
• Android app
• Apple app
• Blackberry app
• Windows app
Submit for review
• Apple Store
• Google Play
• Blackberry AppWorld
• Windows App store
Never*
Date
Resolved Same day
*There is no way to require users to upgrade
or prevent them from running an old app.
IBM Worklight

20. 20 © 2013 IBM Corporation
Testing the end-to-end mobile solution
IBM Worklight
Recording
Playback
Reporting
Verification
Points
Localized
string
Natural
Language
Case
Authoring
Virtualize
Services

21. © 2013 IBM Corporation21 21
Be lean. Be agile. Work together.
Unify mobile development teams to produce
better applications, at mobile speed
Deliver mobile applications for multiple
platforms with cross-platform code, build and
test support
Meet accelerated time to market
requirements using agile processes with real-
time planning to help build and maintain “5-star”
mobile apps
Deliver high quality apps that engage users
and meet business objectives with lifecycle
traceability to ensure coverage of
requirements, development and test
Integrate with enterprise systems by
extending enterprise assets and connecting via
Worklight adapters and IBM Middleware
“I can focus on designing an innovative app and
depend on my lifecycle capabilities to
collaborate with stakeholders from design to
done!”
- Mobile Developer
IBM Mobile Development Lifecycle Solution
Industrialize
IBM Mobile Development
Lifecycle Solution

22. © 2013 IBM Corporation22
Forrester Consulting finds five-year ROI of IBM Worklight to be 363%!
Source: “The Total Economic Impact Of IBM’s Worklight Platform”, a commissioned study conducted by Forrester Consulting on behalf of IBM.
Published April 2013.
Study available at ibm.com/mobilefirst/worklight-forrester

23. © 2013 IBM Corporation23
To schedule a workshop, email: ibmmobile@us.ibm.com
Schedule an IBM On Ramp to Mobile Workshop
One day interactive workshop with an IBM Mobile expert to help enterprises plan
and develop a customized roadmap for success
• Interactive discussion to
understand client business
drivers, pains and requirements
• Overview of IBM MobileFirst
Strategy, technology and POV’s
• Industry trends and imperatives
• Structured working session to
outline next steps
Client ValueWorkshop Highlights
For Line of business and IT
leaders seeking expertise and
experience in developing,
enhancing, and/or executing
their mobile enterprise
strategy.
• Industry expertise with top
use cases and successes
• Capability assessment
including identification of
opportunities and gaps in
mobile strategy
• A detailed client report and
next steps

24. © 2013 IBM Corporation24
1
Download the free IBM Worklight Developer
Edition:
ibm.com/developerworks/mobile/worklight
Learn more: ibm.com/mobilefirst
2
3
Three Ways to Get Started with IBM
Schedule an “On Ramp to Mobile” workshop
Email: ibmmobile@us.ibm.com

25. © 2013 IBM Corporation25

26. 26 © 2013 IBM Corporation
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subject to change by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this publication or any other materials. Nothing
contained in this publication is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and
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• References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or
capabilities referenced in this presentation may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to
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27. © 2013 IBM Corporation27 © 2012 IBM Corporation27
BACKUPBACKUP

28. © 2013 IBM Corporation28
Mobile Lifecycle
Management & Testing
Data Access
& Integration
Building & Deploying
Mobile Apps
Secure code and reuse
across platforms
Management needs for
B2C / B2B / B2E
Analytics & continuous
improvement
Address multi-channel and
multi-tier
Rapid Prototyping
Access to device inventory
Test automation & planning
Lifecycle management
Team collaboration
Fit within existing enterprise
development process
Short project cycles &
integration effort
Different data usage
patterns for mobile
Content delivered in context
Driving engagement (push)
across multi-tier systems
How do I develop &
deliver across platforms?
How do I test and manage
the lifecycle of the app?
How do I integrate into
existing systems?
Mobile app development imperatives and challenges

29. © 2013 IBM Corporation29
IBM MobileFirst Offering Portfolio IBM Worklight integration options
IBM WebSphere Cast Iron
A Worklight adapter expedites mobile
applications connectivity challenges.
IBM WebSphere
Datapower
Out of the box patterns for
web and mobile
applications, including
Worklight
IBM CICS
New CICS Mobile Pack includes JSON
data and RESTful interface for simple
and efficient mobile device integration
IBM Operational Decision Manager
Supports dynamic remote invocation of
business rules from mobile applications
through Worklight connector
IBM Business Process
Manager
Includes Worklight to
build BPM applications for
mobile, and exemplar
toolkit for mobile-ready
coach controls
IBM Integration Bus
Includes patterns that automate the generation
of mobile services, adapters, and sample mobile
applications within Worklight
IBM Web Experiences
IBM WebSphere Portal and IBM Web Content Manager provide integrated, personalized and
dynamic content to your Worklight apps

30. © 2013 IBM Corporation30
Mobile ApplicationsMultichannel Web Sites
Provide a consistent integrated web
experience across multiple channels
(desktop browser, smartphones, tablets,
etc..)
Why?
Needed
Capabilities
Examples
Provide an experience that takes full
advantage of the device and its
ecosystem
Aggregate multiple applications
Content management
Personalized for roles
Role based access
Dedicated, task focussed app
Integrates with device capabilities
(e.g. camera)
App store presence
A complete mobile apps strategy requires a two-pronged approach
Where are you starting today?

31. © 2013 IBM Corporation31
Improve quality & time-to-value with industry-first
integrated functional testing for mobile apps
Comprehensive, complete, resilient
functional testing
Android and iOS, Native and hybrid
Record, edit, and run on mobile devices
Same test runs across multiple devices
Natural language scripts can be used by
developers and non-developers alike
Streamlined, four-step process
1. Record
2. Author
3. Playback
4. Report
Deliver consistently high
quality across
your mobile app portfolio

32. © 2013 IBM Corporation32
Transform business processes with geo-location toolkit
Challenges of geo-location
Multiple geo modalities–Requires both GPS and
Wifi sampling and interpolation
Resource intensive –Continuous polling strains
network and battery resources
Enterprise integration – Meaningful action
requires context from back-end systems
New toolkit makes geo-location practical
Efficiently collect geo-location data (GPS and
Wifi)
Set policies for acquiring geo data and sending
it in batch
Trigger business actions when user reaches a
point of interest, or enters or exits a region (geo-
fencing)
Server-side logic enables meaningful reaction to
important geo events
Automatic
Check-In
............
SMS, Push
Example: Geo-enriched
hotel check-in experience
At point A,
initiate
automated
check-in
A

33. © 2013 IBM Corporation33
Gain insight with industry-first mobile analytics
Easily instrument mobile apps
− Analyze app usage and responsiveness– with
upgrade to marketing insight
− Capture analytics that cross between the mobile
application and the server
Implementation on the Mobile Device
− Embeds the market-leading tealeaf data
collection library for efficient collection and
streaming of relevant information
Implementation on the Worklight Server
− Log exceptions, security issues, and generic log
messages.
− APIs to log activities and location information
− Easily upgrade to tealeaf server for complete
UX analytics
Data is stored in a new analytics repository
− BIRT based reports available for backward
compatibility
Analytics
Repo.
Worklight
Server
Server Data
Client Logs
Interact with
the data
Collect, compress and
stream important
information

34. © 2013 IBM Corporation34
Addressing numerous enterprise mobile pain points
Need to support multiple devices and
fragmented operating environments
• Build once. Run anywhere using
HTML5/JS/CSS and Cordova
• Android, iOS, Blackberry, Microsoft,
iGoogle, Facebook app, Adobe AIR
• Runtime Skins for different resolutions
• Application Lifecycle Management
• Centralized Build Process
Inherent security risks of the mobile enterprise
• Secured offline access
• On device encryption of user data
• Single sign-on mechanism
• SSL encryption
• Protection against reverse engineering
vulnerabilities
• Multi-factor authentication
Difficulty connecting to corporate data
• Direct access to back-end systems
• Leverage existing SOA services
• Server-side caching
Challenge of app governance and delivery
• App distribution
• App Version management
• Remote disabling apps
• Direct Update
• Push Notification service management
• Analytics and Usage report
24 x 7, enterprise-level availability
• WebSphere Application Server ND
• Reliable, Highly Available and Scalable

35. © 2013 IBM Corporation35
Worklight Components
EnterpriseBackendSystems&EnterpriseBackendSystems&
CloudServicesCloudServices
WorklightWorklight ServerServer
User authentication and
mobile trust
Mashups and service
composition
JSON Translation
Adapter Library for
backend connectivity
StatsAggregation
Unified Push
Notifications
Client-Side
App Resources
Direct Update
Mobile
Web Apps
Feedback Management
Device RuntimeDevice Runtime
Cross-Platform
Compatibility Layer
Encrypted and
Syncable Storage
Runtime Skinning
Server Integration
Framework
Reporting for Statistics
and Diagnostics
ApplicationCodeApplicationCode
HTML5, Hybrid,
and Native Coding
Optimization
Framework
Integrated Device
SDKs
3rd
Party Library
Integration
WorklightWorklight StudioStudio
WorklightWorklight ConsoleConsole
Push /SMS
Management
Reporting and
Analytics
App Version
Management
WorklightWorklight ApplicationApplication
CenterCenter
Development Team Provisioning
App Feedback Management
Enterprise App Provisioning
and Governance
Blackberry
Android
iOS
Windows
Phone
Java ME
Windows 8
SDKs
Mobile Web
Desktop Web
11 22 33
44
55

36. © 2013 IBM Corporation36
Mobile App
Platform
Build multi-channel sites and apps
IBM Exceptional Web Experience
Providing a seamless, fully integrated, in-context
experience – combining rich media, social, and web
content – for consumers, partners and employees using
desktop browsers, smartphones, tablets, etc. Client Challenge
Key Capabilities
Want to provide a consistent,
compelling web experience
across the channels customers
and employees use.
Apply mobile browser themes to
multi-channel sites to support
exceptional web experiences on
smartphones and tablets.
Build dynamic web layouts
through responsive web
programming that support
multiple devices.
WebSphere Portal and IBM
Worklight used together will
allow you to reuse your multi-
channel web site investment
within the on-device experience
A mobile enterprise needs…

37. © 2013 IBM Corporation37
Mobile App
Platform
IBM Message Broker
Connecting mobile development to SOA
service construction
Four new WMB development patterns
− Fully integrated in WMB toolkit
− Generate Worklight adapter, test application and supporting
WMB flows
1. Simple Service to mobile – WSDL based
2. Resource access from mobile - Controlled access to
enterprise data as a resource: methods for read create,
update and delete
3. Microsoft .Net service pattern
4. Queue based Push Notification
Patterns exploits value add WMB capability including policy
decision point for access authorisation and WebSphere eXtreme
Scale for performance
Mobile enable any enterprise service in 2 clicks !
Build robust solutions with integrated caching and security
Push data to mobile users from enterprise applications
Create end-to-end mobile solutions for Microsoft .NET
A mobile enterprise needs…

38. © 2013 IBM Corporation38
Mobile App
Platform
IBM Interactive
IBM’s global digital agency for
transformation
We help our clients:
Assess their business landscape and existing front office
capabilities to increase effectiveness and provide for
sustainable growth
Leverage customer experience as premier marketplace
differentiator, differentiated by compelling engagement
models
Improve customer and user experience and build
distinctly competitive omni-channel capabilities
Our expertise in business innovation, customer experience
enablement, and technology deployment make us
uniquely positioned to address the most complex
marketplace issues
Deep expertise in mobile strategy, user experience
design, and application lifecycle management
A mobile enterprise needs…

39. © 2013 IBM Corporation39
The Key to Successful Mobile App Development
Starts With Design, IT and LOB Working Side By Side
Design IT LOB

40. © 2013 IBM Corporation40
Challenges
TBC Corporation wanted to ensure that its
customers had a consistent experience
whether they visited the company’s websites
from a PC or a mobile device.
Solution
TBC implemented IBM® Worklight software,
which helps enable the company to write a
single instance of code that it can deploy on
multiple mobile device platforms, such as
Android and Mac iOS.
Benefits
Significantly shortens the time to market for
mobile applications
Supports a consistent user experience across
channels and platforms
Reduces the time and resources required for
mobile application development
“Our mobile application portfolio requires complete
flexibility of the UI so we can address customer needs in
our user experience with total control. The IBM Worklight
platform allows us to manage that through standard web
development technologies.”
— John Anthony Capriotti, vice president for
e-commerce and web, TBC Corporation
TBC Corporation creates a consistent mobile user experience
IBM Worklight software reduces time to market for mobile applications

41. © 2013 IBM Corporation41
Challenges
Air Canada put itself in the shoes of its customers
and asked, “Why are we doing this? Why is that
process like this? Why is it taking so long?” in
order to determine what it could do to innovate
and make it simpler for them.
Solution
Multi-channel Mobile customer experience
leveraging iPhone, Blackberry and Mobile Web
interfaces that use a common back-end
services layer built on SOA principles
Mobile Applications supporting 3 LOBs: Air
Canada, Air Canada Cargo, and Air Canada
Vacations
Benefits
Approximate 80% reduction in per-check-in cost
compared to traditional counter check-in
Greater than 50% reduction in time required to
launch new services or channels through the
reuse of existing service assets
Increased customer loyalty by virtue of more
compelling and “stickier” self-service options
like real-time notification
“With our multi-channel platform, we have reduced our
check-in cost by 80%. What used to take us six to eight
weeks to push a new release, now we are able to do in 72
hours. Everything that has to do with development in
testing, we at least saved 50% of the time.”
— Patrice Ouellette, Director of Customer
Solutions and Innovations, Air Canada
Air Canada: Perfecting the art of self-service. How self-service helped
an airline transform their brand

42. © 2013 IBM Corporation42
Challenges
Company estimated that up to 40 percent of its
future business would come from providing
mobile accessibility to its products and services.
They sought a solution that would provide the
scalability needed to support high volumes of
data, significant numbers of users and a sizable
development team.
Solution
Implemented IBM Worklight software to support
its mobile-application-development project. The
Worklight software provides the scalability the
client needs to address the predicted increase
in data and user volumes anticipated once the
project is completed.
Benefits
Able to develop mobile apps quickly and
efficiently, supporting future business growth at
a lower cost than its previous provider could
offer.
Gained scalability to support higher data and
user volumes once the mobile apps were
deployed.
“We utilize a hybrid/HTML5 approach to achieve
our goals with Worklight using web technologies
(HTML, Java Scripting, CSS) everywhere we can,
and native code where we need to.”