This document discusses how consumer shopping behavior has shifted to being "mobile first" and emphasizes the importance of having an "commerce everywhere" strategy. It highlights how Shopify Plus helps businesses succeed in this new landscape by allowing them to capture customers across mobile apps, social media, brick-and-mortar stores, and more through features like mobile-responsive themes, social commerce integrations, and point-of-sale solutions. Examples are given of businesses that have seen success through strategies like promotions on Facebook Shop and Pinterest, as well as using Shopify POS in physical stores and pop-ups.

1. Unlocking the power of
Commerce Everywhere
Alicia Cornell
Shopify Plus Partnerships
alicia@shopify.com

2. We don’t shop like we used to.

3. Foot traffic in retail stores has
declined by 57% in the past five years.
“
ShopperTrak 2015 holiday, U.S. retail sales

4. “It's less important for a shopper to be present in-store than
for the store to be present wherever and whenever a
shopper needs it.”
How Mobile Has Redefined the Consumer Decision Journey for Shoppers, ThinkWithGoolge, July 2016

5. Stats

6. We Live in a Mobile First World

7. For a Quarter Of Users, It’s a Mobile-Only World

8. What do they do on their
mobile devices?

9. They use Apps on their Mobile Devices

10. This is where you need to be,
EVERYWHERE
your potential customers are,
and Shopify Plus can help!

11. Messaging Apps - 88%
Shopify Plus - Do not copy

12. Shopify Plus includes Conversational Commerce
•Facebook Messenger
•Kik

14. Browser Apps - 83%
Shopify Plus - Do not copy

15. Shopify Plus includes mobile friendly, fully responsive themes

16. Social Apps - 75%
Shopify Plus - Do not copy

17. Shopify Plus includes Social Commerce
• Facebook Shop
• Pinterest Buyable Pins
• Instagram*
•Houzz
•Wanelo
•Ebates
•Wish
•BuzzFeed*

18. Shopping Apps - 33%
Shopify Plus - Do not copy

19. Shopify Plus includes Marketplace integration
• Amazon Marketplace

20. Aside from Mobile Apps, your customers may also be here:
• Calling you via phone = Draft Orders
• Visiting you at a trade show = Shopify POS
• A B2B customer = Wholesale Channel
• Waiting for a flash sale = Frenzy
• Actually visiting your brick & mortar =
Shopify POS

21. We offer payment options to cater to every customer
• Apple Pay
• Android Pay
• Shopify Pay
• PayPal
And integrations to 70+ other
major gateways out of the box!

22. We’ve got you covered
for Commerce Everywhere.

23. Commerce Everywhere
in Action

24. • Capture customers where
they already are
• Shorten path to purchase
• Promoted top 3 best selling
products
• Facebook Shop saw 0.5%
conversion rate over first 3
months (~late 2015)
• $15,000 in revenue otherwise may not
have received
MVMT Watches embraces Social Commerce

25. “A Promoted Pin, unlike most
other ad formats, continues to
drive sales even after the initial
promotional campaign has
ended. This extended lifespan
is really unique on Pinterest.
On other platforms, once a
campaign ends, your ads
disappear until you restart
them again.”
-Jake Kassan, Founder

26. • Flagship store on Carnaby
Street using Shopify POS on
an iPad
• Other retail locations
include: Neal Street,
Camden, Brent Cross,
Westfield Stratford,
Nottingham, Soho NYC
• Selling online with UK, US
and International shops
• In over 100 TopShop stores
across the UK
SkinnyDip embraces POS for Brick & Mortar

27. • First Pop-Up was in NYC
March 25, 2017
• Used Shopify POS
• Worked closely with Shopify
Plus Merchant Success
Manager
• 3 days, huge success
• Next stop:
Gymshark embraces POS for Pop-Ups

28. A Final Thought

29. Commerce Everywhere
gets your business a competitive
advantage.
What are you waiting for?

30. Thanks!
Alicia Cornell
Shopify Plus Partnerships
alicia@shopify.com