By 2025, 75% of the workforce will be millennials and social / environmental issues are high on the agenda.

1. SLEEPING LION
a more thoughtful approach
THE IMPORTANCE OF
ETHICAL BUSINESS TO
MILLENNIALS
By 2025, 75% of the workforce will be
millennials and social / environmental
issues are high on the agenda.

2. SLEEPING LION
a more thoughtful approach
75% of millennials would take a pay cut
to work for a socially responsible
company.
Weconomy 2019

3. SLEEPING LION
a more thoughtful approach
76% of millennials consider a
company’s social and environmental
commitments when deciding where
to work.
Weconomy 2019

4. SLEEPING LION
a more thoughtful approach
88% of millennials say their job is
more fulfilling when they’re provided
with opportunities to make a positive
impact on social and environmental
issues.
WEconomy 2019

5. SLEEPING LION
a more thoughtful approach
73% of millennials are willing to pay
more for brands that are sustainable,
more than any other age groups.
WEconomy 2019/Huffington Post

6. SLEEPING LION
a more thoughtful approach
64% of millennials won’t take a job if a
potential employee doesn’t have
strong corporate social responsibility
(CSR) practices.
Cone Communication CSR Study 2016

7. SLEEPING LION
a more thoughtful approach
68% of US millennials want to be
known for making a positive difference
in the world.
American Express

8. SLEEPING LION
a more thoughtful approach
81% of US millennials said a
successful business needs to have a
genuine purpose that resonates with
people.
American Express

9. SLEEPING LION
a more thoughtful approach
78% of US millennials want the
values of their employer to match
their own.
American Express

10. SLEEPING LION
a more thoughtful approach
75% of US millennials define
success as doing work that has a
positive impact on society.
American Express

11. SLEEPING LION
a more thoughtful approach
85% of US millennials said they would
stay longer with an employer with a
high level of social responsibility.
Deloitte Millennials Study 2018

12. SLEEPING LION
a more thoughtful approach
83% of US millennials would be
more loyal to a company that
helps them contribute to social
and environmental issues.
Deloitte Millennials Study 2018

13. SLEEPING LION
a more thoughtful approach
SLEEPING LION
Ethical Marketing & Business Development
Training & Consultancy
sleepingliononline.com