![Audience Theory The Effects theory Effects theories look at the effects of media on the audience. Studies in 1930s – 1950s suggested that the media was a powerful influence on behavioural change. This was at a time of: ,[object Object]](https://image.slidesharecdn.com/audiencetheory-110214120628-phpapp02/85/Audience-theory-1-320.jpg)
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Audience theory
- 2. Immergence of persuasion industries (advertising / propaganda)
- 3. Payne Fund studies done on children to assess the effects of media
- 6. Relationship (using e.g. soaps to replace family life)
- 7. Personal Identity (finding sense of understanding self)
- 9. Relate audience theory to your product Now you have looked at Audience Theory consider how you might apply it to your own work. Using your Teaser trailer & an existing real media product (that you have based your product on) ask yourself the following questions: Who is your Target Audience? Why might they choose to watch your product? (i.e. what elements of your teaser trailer would appeal to them?) reflect on Blulmer & Katz’s Gratification model. Are your audience active or passive viewers? (why do you think that?) As producer what codes constructed (and how –technical elements) for the audience to decode?