2. Who are they? Uncommon is a case company that designs cases purely for apple products: iPhone 4 iPhone 3G/3Gs iPod touch iPad You can buy these cases with premade designs in retail locations such as the Apple store and Target, or design your own through their website or app.

3. Website

4. App You can also create cases directly from your Apple device.

5. Custom cases

6. Why we need to advertise: Uncommon cases have made their mark with young individuals showcasing various artists and designer premade cases. They need to expand there market to include individuals who may not be as artistically inclined by focusing on things that they feel are special and “uncommon” they things they love such as family friends and pets.

7. Target: Owners of cute Owners of apple products age 30-45 who take pride in their friends family and pets. The people who have copious amounts of pictures of their dog on their phone, and stories about their nephews, nieces and grandkids. They are the trend followers, who are looking for a way to take a trend and make it their own. They value brand names because they symbolize status and quality. They value $40 case that they can make their own as it gives them a sense of accomplishment and excuse to always show off their pet Fluffy.

8. SMCI: Uncommon cases allow you to take images of the things that are special to you everywhere you go.