Campaign #HireHoff

1. CAMPAIGN #HIREHOFF
@sarahkayhoffman brand viewed through an integrated marketing communications strategy
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2. see it. believe it. live it.
“The Hoff” says that if you want to be successful in life you must do three things: See It. Believe It. Live It.
And we know that what “The Hoff” says, “The Hoff” means....
Sarah Kay Hoffman (aka - #HireHoff) is no different!
But my three keys to success are to (compliments of Brian Andreas):
Work hard.
Be your own person.
Have a passion for what you are doing.....oh and a fourth - Differentiate yourself.
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4. what is this?
An Integrated Marketing Communications
Presentation based on brand @sarahkayhoffman
Emphasis on (and distributed through) various Social Media
Platforms
Overall Campaign: #HireHoff
The Consumer: (You) - any and all prospective employers
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5. swot analysis
Brand @sarahkayhoffman SWOT Analysis
SWOT
Strength - Creativity. Passion. Enthusiasm. True desire for success. “What can I do,” not “What can it do for me.”
Weakness - A go-getter who doesn’t sit still. Must constantly be moving, shaking and achieving goals.
Opportunity - Continuous education. Furthering of marketing and social media education. Here’s your opportunity
to take full advantage of that knowledge.
Threat - Just to your competitors of course!
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6. integrated marketing communications strategy
Online: e-marketing campaigns or programs, from search engine optimization
(SEO), pay-per-click, affiliate, email, banner to latest web-related channels for
webinar, blog, micro-blogging, RSS, podcast and Internet TV. (via Wikipedia)
Offline: traditional print (newspaper, magazine), mail order, public relations,
industry relations, billboard, radio and television.(via Wikipedia)
I have merged the two (taken a few from each) into my own Campaign
#HireHoff Integrated Marketing Communications Strategy....
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7. imc: offline meets online
newspaper
magazine
billboard Click HERE to be taken to
all of these via the
seo (made possible via wordle.net)
#HireHoff Page on the
blog (post) (also found via the @sarahkayhoffman Blogger site) Digital Mention Website.
micro-blogging (via Twitter)
youtube
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8. thank you.
Thank you for taking the time today to view the Campaign
#HireHoff.
I am excited to hear from you, (Insert Company Name)!
You can find more about me at:
http://flavors.me/sarahkayhoffman
http://www.digitalmention.com/she-clients/
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9. contact
Sarah Kay Hoffman (925.209.9254) (texting is an option!)
sarahkayhoffman@gmail.com
Tweet Me!
Add me on Facebook and we can schedule a “chat” session
Comment on the #HireHoff Website Page
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10. the end....and the beginning
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