INSPIRE North East

INSPIRE
Art
and
Culture
magazine
based
on
the

North
East
of
England.

Sarah
Webster.

North
East.

Thebrief...
‘You
have
been
commissioned
by
the
Northern

Echo
to
produce
a
new
magazine
or
newspaper

product.
Your
product
could
be
in
any
style
or

genre
but
it
must
be
self
ﬁnanced
through
sales

or
adverAsing.
You
must
also
produce
your

magazine
for
a
speciﬁed
audience
segment

within
the
16
to
25
age
group.’

Myclient…
I
was
asked
by
you,
The
Northern
Echo
to;

•  Produce
a
magazine
of
any
style
of
genre
which
shall
ﬁll
a
gap
in
the
market.

•  Carry
out
research
in
order
to
get
a
clear
understanding
of
my
target

audience.
Looking
into
factors
such
as
buying
behaviours,
then
incorpora?ng

these
into
my
product.

•  Create
a
product
which
is
self
ﬁnanced
through
sales
and
adver?sing.

Target
the;

•  16-‐25
year
olds

•  Readers
of
the
Northern
Echo
(whom
are
typically
middle
aged-‐elderly

individuals)

•  Socioeconomic
classes
A,
B
&
C1.

AudienceProfile...
MyReaders:

•  Female:
75%

•  Male:
25%

•  Average
Age:
17-‐
The
majority
of
my
readers
are
s?ll

in
full-‐?me
educa?on.

EducationalStatus:
•  Full-‐?me
educa?on.
(College
or
University)

•  Full-‐?me
employment.

Preferredmusicgenres:

•  Indie:
33.3%

•  Pop:
33.3%

•  Alterna?ve:
16.7%

SocioeconomicClasses:
•  A,
B,
C1.

My
poten?al
readers
shall
be
interested
in
generally

crea.ve
topics,
I
shall
appeal
to
them
through
the

content
I
include
in
my
product
such
as;
Art,
Literature,

Music,
Current
aﬀairs,
Fashion,
Film
and
Culture.

The
majority
of
my
poten?al
readers
use
social
media,

incorporate
this
into
my
magazine
to
get
my
audience

more
involved
with
the
product.

In
terms
of
buying
behaviours,
my
readers
tend
to
buy

more
expensive,
high
end
items,
looking
for
quality
in

what
they
buy.
If
I
were
to
include
fashion
into
my

magazine
content,
I
could
include
more
expensive
labels

and
high
end
high-‐street
stores.

Unisex North East,England
16-25yearolds
Alternative/LeadingEdge
tribes

Thingstoconsider-Audience...
Considering
my
secondary
audience,
the
readers
of
the
Northern
Echo,
I

shall
also
need
to
appeal
to
an
older
audience,
from
middle-‐aged

individuals
to
the
elderly.

•  Avoid
using
taboo
lexis.

•  Overall
avoid
content
which
could
be
seen
as
inappropriate
or

oﬀensive.

Considering
my
approach
to
stylis.cs
and
layout,
I
need
to
ensure
this

both
ﬁts
well
with
the
genre
of
my
magazine,
but
also
appeals
to
my
target

audience.

•  Contemporary
and
modern-‐to
try
to
create
an
exci?ng,
new
feel
about

it.

•  Minimalis?c-‐similar
to
other
Art
&
Culture
magazines
on
the
market.


My
audience
are
classed
under
the
socioeconomic
classes
A,
B,
C1
which
are

regarded
as
individuals
which
receive
a
fairly
high
income.

•  Younger
people
are
classed
under
the
socioeconomic
as
their
parents.

•  Target
audience
are
in
full-‐?me
educa?on
or
will
have
just
started
a
full
?me

job.
Therefore,
their
personal
income
shall
not
be
par?cularly
high.

•  S?ll
have
typically
expensive
buying
behaviours.

THEREFORE,
I
have
seMled
for
the
Budget
Products
strategy
and
hoping
to

charge
my
readers
£3
per
copy,
per
month
for
the
product.


Constraints…
The
Independent
Press
Standards
OrganisaAon
(IPSO)

Since
8th
September
2014,
The
Independent
Press
Standards
Organisa?on

have
been
the
independent
regulator
of
the
newspaper
and
magazine

industry.

Their
job
is
to
deal
with
complaints
from
members
of
the
public
about
the

content
of
magazines
and
newspapers.

There
are
16
codes
which
must
be
followed
when
producing
a
magazine
or

newspaper,
if
one
of
these
codes
are
broken,
the
IPSO
are
informed
and

companies
may
be
ﬁned.

Constraints...
The
IPSO
codes
which
I
shall
need
to
be
aware
of
in
par?cular
when
producing

my
magazine
are
the
following;

To
ensure
that
I
do
not
break
any
of
the
IPSO’s
16
codes,
I
have
created
5

golden
rules
which
I
shall
aim
to
follow…

Accuracy

Harassment

Privacy

Clandestinedevices&Subterfuge

Discrimination

Opportunityto
reply

Children

Confidential
Sources

My5goldenrules...
1.
2.

3.
4.
5.
Trustworthy
Publishing-‐
Ensure
that
I
am
a
trustworthy
and
accurate
publisher,
all

informa?on
must
be
accurate,
I
shall
collect
it
first-‐hand
or
from
sources
which
I
can
trust.
All

affairs
which
appear
in
my
magazine
must
be
current.

No
models
under
16-‐
To
avoid
the
codes
which
regard
children,
I
shall
avoid
using
them
as

my
models
for
my
magazine
so
that
I
do
not
need
to
even
consider
the
possibility
of
breaking

them,
throughout
the
produc?on
of
the
product.

Respect
&
Decency-‐
I
will
treat
individuals
and
organisa?ons
which

I
work
with
during
the

produc?on
of
my
magazine
with
the
upmost
respect,
I
shall
respect
their
privacy
and

confiden?al
informa?on
as
well
as
avoid
any
type
of
harassment,
including
trespassing
on

private
land.

No
discrimina.on
or
prejudice
views-‐
I
shall
not
discriminate
any
individuals
nor
use

prejudice
views
to
disregard
individuals
in
the
content
of
my
magazine,
I
will
not
use

derogatory
behaviour
against
an
individuals;
race,
colour,
gender,
religion,
sexual
orienta?on

or
to
any
physical
or
mental
disability.

Avoid
defama.on-‐

I
shall
not
publish
any
material
which
uses
defama?on
to
ruin
an

individuals,
or
organisa?on’s
reputa?on;
nor
shall
I
publish
any
informa?on
which
could
be

classes
as
permanent
defama?on,
libel
material.

Constraints...
Having
the
Northern
Echo
as
my
client
shall
eﬀect
the
producAon
of
my

product
in
a
number
of
ways,
for
example;

Advertising

Similar
to
The
Northern
Echo
I
shall
use

local
adver?sing
for
my
magazine
as
it
is

also
a
regionally
based
product
on
the

North
East
of
England.

Localtargetaudience

My
product
is
targeted
at
individuals

which
live
in
the
North
East
of
England,

due
to
the
fact
the
majority
of
its

content
is
regionally
based.
I
shall
use

local
individuals
to
interview,
discusses

local
places
such
as
art
galleries
and

feature
events
in
the
local
area.

Imagery

I
shall
photograph
local
places
which
are

recognisable,
which
should
appeal
to
a
local

audience
as
this
makes
the
content
relatable.
I
can

take
pictures
of
locals
which
live
in
the
area
and

even
a_end
local
events
to
take
imagery,
which
shall

also
keep
my
budget
down
in
terms
of
cost
of
travel.

Constraints... ProductionSchedule
As
my
content
shall
be
based
of

the
North
East,
I
shall
not
need
to

travel
far
to
collect
imagery/
informa?on,
which
should
make

my
produc?on
schedule
much

quicker.
It
also
gives
me
the
op?on

to
go
back
and
take
addi?onal

photographs
if
necessary
(if
the

quality
is
poor
for
example.)

Language
Due
to
the
fact
my
audience
are
from
the

local
area,
I
could
consider
using
local

colloquialisms
which
could
be
seen
as

appealing
and
also
relatable.
However,
this

could
lead
to
my
magazine
being
seen
as

much
more
informal
which
may
seem

unprofessional.

ArticleIdeas
I
shall
relate
back
to
and
refer
to
the
North
East

of
England
in
as
many
ar?cles
as
I
can,
this
will

reinforce
the
regional
feel
of
the
product.
I
shall

make
sure
the
ar?cles
are
appealing
to
my
target

audience
and
do
not
oﬀend
in
any
way.

Constraints...
Closerelationshipwith
readers/communityspirit
I
shall
get
my
readers
involved
with

the
content
of
my
magazine,
giving

them
to
opportunity
to
write
in
and

discuss
topics
on
social
media
which

should
create
a
closer
rela?onship

between
the
producers
of
my

magazine
and
my
readers,
and
overall

a
community
spirit.

High quality production & editorial
values
My
magazine
shall
be
of
a
high
quality,
I
will

ensure
my
content
is
from
trustworthy

sources
and
that
the
journalism
is

sophis?cated.
I
shall
take
care
not
to
break

any
of
the
sixteen
codes
set
up
by
the
IPSO.

Distributionnumbers
Due
to
my
magazine
being
distributed
to
the
local

area,
this
shall
limit
the
amount
of
possible
sales
of

the
product,
therefore
my
distribu?on
numbers

shall
be
lower
than
a
na?onal
magazine
would
be.
I

shall
aim
to
ini?ally
distribute
10,000
copies.

Constraints... Newsquest

The
Northern
Echo
is
owned
by
the

company
Newsquest
whom
take

33%
of
proﬁts
made,
I
shall
need
to

take
into
considera?on
that
money

shall
be
taken
from
my
proﬁts.

AttitudetowardstheNorthEast
Similar
to
the
aetude
the
North
Echo
has

towards
the
North
East,
I
shall
support

individuals
from
the
local
area
and
promote

local
places
and
events
in
the
North
East,

overall
portraying
it
in
a
posi?ve
light

throughout
my
content.

Storiestochampion

The
Northern
Echo
are
par?cularly
selec?ve
about
which

stories
they
pick
to
champion
inside
their
product,
I
shall

take
a
similar
approach
and
especially
choose
stories
which

show
the
North
East
in
a
posi?ve
light,
and
support

individuals
in
the
local
area.

Genreresearch...
VarietyofBold,Sans
Seriffonts.
Sell-lineswhich
clearlystatewhat
contenttheissue
holds.
Eithergraphically
constructed
imageryoryoung
modelused.
Mixofblackand
white,thenbright
livelycolours.
Minimalistic,simplistic
layout.
Fewsell-lines
Bold,fun imagery.
How
it
aﬀected
my

design…

•  Colours

•  Choice
of
sell-‐
lines

•  Fonts

•  Imagery

Genreresearch-double page spreads...

Genreresearch...

How
it
aﬀected
my
design…

•  Style
of
layout-‐
minimalisAc

and
contemporary.

•  Choice
of
arAcles.

•  Text
to
image
raAo.

Blacktextonwhite
background.
Large,brightly
colouredimagery.
Varietyofmodern,
SansSeriffonts.
Nomorethanthree
columns
Arounda6:4imageto
textratio.
Minimalisticand
contemporary
approach-layout.
Includesquoteinserts.
Articlesusually
cover;Art,
Literature,Music,
Currentaffairs,
Fashion,Filmand
Culture.

Briefingmyidea...
I
briefed
my
idea
to
focus
groups
and
my
assessor
which
involved

discussing
the
genre,
design,
target
audience
and
arAcle
ideas

and
gained
this
feedback…

‘The idea is really unique, there’s
definitely a gap in the market for
your product.’ ‘I believe your content will appeal
to your target audience’
‘This idea has the most
potential out of the three!’
‘A creative and unique idea that is well
thought out’

AudienceViability-Myidea...
INSPIRe

North
East.
Art
and
Culture
magazine
based
on
the
North
East
of
England.

The
magazine
fits
in
well
with
other
Art
and
Culture
magazines

currently
on
the
market,
however,
the
majority
of
my
product’s

content
is
based
on
the
North
East
of
England
making
it
different
to

those
already
being
sold.

The
only
downfall
of
my
magazine,
is
that
due
to
it
being
based
on
the

local
area,
this
may
limit
sales
figures
a
fair
amount
as
I
shall
only
be

distribu?ng
the
product
in
the
North
East
of
England.

AudienceViability...
Why
Art
&
Culture?

•  I
personally
enjoy
crea?ng
pieces
of
artwork,
reading
literature,
listening
to
music,
I

show
a
great
interest
in
fashion
and
love
watching
ﬁlms,
addi?onally,
I
take
interest

in
reading
about
current
aﬀairs
and
being
informed
about
culture.
Therefore,
I
am

passionate
and
have
good
knowledge
about
these
topics
which
I
would
include
in

my
own
product’s
content.

•  I
personally
know
what
it
is
like
not
to
be
informed
on
crea?ve
based
subjects
in
the

North
East,
therefore,
this
provides
the
perfect
gap
in
the
market
for
a
magazine

which
provides
this.

•  I
read
Art
and
Culture
magazines
myself,
so
I
have
a
good
insight
into
what
my

target
audience
age
range
are
looking
for
in
a
magazine
on
this
genre.
I
also
have
a

good
idea
how
to
write
ar?cles
and
style
them
so
that
they
are
appealing
to
an

audience,
and
I
know
what
is
missing
in
the
magazines
currently
on
the
market.

•  I
have
the
same
needs
and
interests
as
my
target
audience.

Myaims...
To
ensure
that
I
manage
to
meet
the
given
brief
I
have
carried
out
a
large

amount
of
research
and
concluded
that
I
need
to
do
the
following;

•  Iden?fy
my
target
audience.

•  Carry
out
extensive
research
into
my
target
audience.

•  Iden?fy
a
gap
in
the
market,
then
pitch
possible
ideas
and
see
which
of

these
would
create
a
commercially
viable
product.

•  Ensure
my
product
is
of
a
high
quality,
to
ensure
it
fits
well
with
the

strategy
I
have
chosen
for
the
product.

•  Create
content
for
my
magazine
which
shall
appeal
to
my
target

audience,
but
also
content
which
they
can
relate
to
and
learn
from.

•  Create
a
magazine
which
does
not
cause
any
financial
difficul?es.

UniqueSellingPoint...
Not
only
does
‘Inspire
North
East’
appeal
to
a
gap

in
the
market,
focusing
on
creaAve
subjects
such

as;
Art,
Literature,
Music,
Current
aﬀairs,

Fashion,
Film
and
Culture
but
its
content
is

regionally
based
on
the
North
East
of
England.


I
decided
to
chose
one
of
my
double
page
spreads
ideas
and
create
two
diﬀerent

versions
of
this
double
page
spread,
then
test
them
to
gain
audience
feedback

concerning
which
was
the
most
successful
and
why.


Likes:
Dislikes:

Imagery
is
appropriate-‐

it
relates
to
both
the

ar?cle
and
the
genre
of

the
magazine.

Layout
flows
well-‐

Reminded
focus
group

of
the
Mondrian
dress

which
appears
in
the

YSL
exhibit.
Is
modern

and
a
good
medium

between
busy
and

minimalis?c.

Bold
and
modern
fonts

in
Sans
Serif
which
fits

well
with
the
genre
of

the
magazine.

Ar?cle
is
very

informa?ve,
interes?ng

and
easy
to
follow/
read.

Visually
fun
and

exci?ng,
appealing
to

the
target
audience.

Good
text
to
image

ra?o.

Too
much
text
which

makes
the
ar?cle
look

monotonous
which
is

overall,
less
appealing.

Should
cut
down
text
in

both
ar?cle
and
break

out
box
two.

Colour
pick
from

images
for
break
out

boxes.

Get
rid
of
outline
of

columns
as
it
looks

unprofessional,
center

the
masthead
and
fix

the
text
wrap
I
the

second
break
out
box.

Could
include
quote

inserts.

Include
names
of
the

garments
below
the

images
for
reader’s
to

reference.

Include
more
images.


Likes:
Dislikes:

Looks
more
appealing

due
to
the
fact
there
is

less
text.

Break
out
boxes
are

informa?ve
and

interes?ng.

Imagery
is
appropriate

for
the
double
page

spread,
but
also
the

genre
of
the
magazine.

It
is
colourful,
eye

catching
and
visually,

very
appealing.
It

shows
the
exhibit
well.

Ar?cle
is
straight
to

point
and
informa?ve.

6:4
Imagery
to
text

ra?o-‐
appropriate
for

the
magazine’s
genre

and
the
ar?cle.

Layout
is
modern
and

contemporary-‐
shall

appeal
to
the
target

audience.

Fix
the
second
break

out
box,
it
is
unclear
to

read
and
looks
out
of

place
with
the
general

layout
of
the
page.

Colour
scheme
is
very

feminine,
this
ar?cle

may
not
appeal
to

males.
The
magazine
is

unisex
so
the
content

should
be
appealing
to

both
sexes.
Could

colour
pick
from
the

imagery.

Include
insert
quotes.

Could
add
more

columns
for
the
ar?cle.

Should
increase
the
size

of
the
imagery,
some

has
been
cropped

which
is
not
appealing.

Make
the
layout
more

minimalis?c-‐
more

white
space
as
it
is

quite
busy.


A`er
producing
my
mock
up
double
page
spreads
and
then
tesAng
them
on

various
focus
groups,
I
have
concluded
that
the
ideas
I
shall
be
taking
forward

are;

Overall Mock Up One was
preferred out of the two.
Layout of mock up one closely
links with the article due to the
fact the layout is similar to the
design of the Mondrian dress.
Layout is contemporary which
fits in well with the overall feel
of the magazine’s genre.
Break out boxes of mock up one
are unusual, interesting and
informative.
Article of Mock Up two was preferred
as it is more concise, yet still just as
informative as the article of Mock Up
Two. The article is still interesting
and appealing to the target audience.
Imagery of Mock Up Two is
preferred due to the fact there is
more of it which is more
appropriate for the article and
genre of the magazine, I shall need
to make these images larger to
ensure non are cropped.
Needs more white space to make
the DPS less busy and more
minimalistic.
Need to cut down text of break
out box two with student’s
opinions on the exhibit.
Keeping fonts used on Mock Up
One.Include insert quotes.

Add the names of the
garments underneath the
images on the DPS, for readers
to reference.
Alter the colour scheme-
colour pick from the images and
use this so that the page links
together better.

ArticleDetails-FlatPlans...
Fewer
sell
lines
on
the

cover
similar
to
Dazed

and
Confused
magazine,

yet
s?ll
minimalis?c

similar
to
other
Art
&

Culture
magazines.

Digitally
constructed,

bright,
bold
imagery
on

the
cover
which
links
in

with
the
content
of
the

issue.

Overall
look
should
reﬂect

the
idea
that
the

magazine
is
under
the
Art

and
Culture
genre,

through
the
layout,

imagery
and
text.

Sans
Serif
fonts
including

Bebas,
Autoradiographic

Rg
and
Calibri.

Three
colour
pale_e;

light
blue,
black
and

white.
This
shall
brand

the
magazine,
alongside

the
main
font
I
have

used
through
the

magazine,
Bebas.

Plain
colour
pale_e

accompanied
with

brightly
coloured

imagery.

Bassline
to
conclude

what
the
issue
includes

in
terms
of
content.

Bold
masthead
which

stands
out
and
is

modern
&

contemporary.

Bold
masthead
(?tle
of
the

magazine)
which
stands

out.
Helps
brands
the

magazine,
a
similar

approach
to
Dazed
and

Confused
magazine.

Sophis?cated
imagery

taken
from
one
of
the

ar?cles
in
the
issue.
Links

in
with
the
content
of
the

magazine.

Sans
Serif
fonts
including

Bebas,
Autoradiographic

Rg
and
Calibri.

Layout
is
kept
par?cularly

minimalis?c,
the
page
is

much
less
busy
compared

to
others
so
that
it
is

simple
and
easy
to
read.

Simple
imagery
taking
up

a
third
of
the
page.

Three
colour
pale_e;

light
blue,
white
and

black.
Reinforces
the

magazine’s
branding
and

keeps
the
page

minimalis?c/simple.

Brief
descrip?on
given

regarding
the
more

important
ar?cles
inside

the
issue.
(The
double-‐
page
spreads.)

6:4
Image
to
text
ra?o
which
is

appropriate
to
both
the
ar?cle
and

the
genre
of
the
magazine.

Brightly
coloured,

high
quality

images
from
the

exhibi?on,

showing
the

readers
what
is

being
shown
at

the
Bowes

Museum.
Visually

a_rac?ve
to
the

target
audience.

Two
break
out
boxes,
one
with

general
informa?on
about
the

exhibit,
the
other
featuring

individual’s
opinions
on
the

exhibi?on.

Ar?cle
explains

about
the
Yves

Saint
Laurent’s

fashion
house,
and

what
is
being

shown
in
the

exhibit.

Bold
masthead

which
clearly
states

what
the
double-‐
page
spread
is

based
on.

Names
of
garments
wri_en

underneath
the
images
of
them
on

the
double
page
spread
for
readers

to
reference.

Insert
quotes
featuring
throughout

the
main
body
text
of
the
ar?cle.

Colour
scheme-‐
colour
picked
from

the
images
of
the

garments
shown
in

the
exhibit.

Bold
masthead

which
clearly

states
what
the

double-‐page

spread
is
based

on.

Very
minimalis?c

layout,
ﬁve
boxes

throughout
the

double-‐page
spread

and
a
bold
masthead

n
the
Sans
Serif
font,

Bebas.

An
explosive
layout

which
shall
add

character
to
the

fairly
simple

double-‐page

spread,
making
it

fun
and
visually

exci?ng
for
the

target
audience.

Informa?on
about
opening
?mes,
the
loca?on
of
the

galleries
and
the
current
exhibits
which
are
on
at
these.

(States
how
long
the
exhibits
are
on
for.)

Imagery
of
the

gallery,
or
a
part/
parts
of
the

exhibi?ons
on

show
in
them.

Fairly
serious
tone,
however,
this
is
due
to
the

fact
I
shall
be
informing
my
audience
on
the

exhibits
and
galleries,
and
want
to
show
that

the
informa?on
is
accurate
and
from
a

trustworthy
source.

Break
out
box

linking
in
with

the
ar?cle

about
the
new

series
of
This
Is

England,
which

features
some

subcultures

such
as

Skinheads.

Informa?on
about
Subculture,
what
it
is
and
why
it

became
a
thing.
Sta?ng
facts
about
the
subject

and
poin?ng
out
the
things
people
assume
about
it

which
are
wrong.
(Educa?ng
my
readers
on
the

subject.)

Singular
image

covering
most
of

the
background
of

the
double-‐page

spread
of
the
cast
of

This
is
England

(showing
the

Skinheads
which

also
links
in
with
the

front
cover
of
the

magazine.)

Bold
masthead
which
clearly
states
the

subject
of
the
double-‐page
spread
in

Sans
Serif
font,
Bebas.

Fairly

minimalis?c

layout,
similar
to

the
layout
of
Art

&
Culture

magazine,

Juxtapoz.

Insert
quotes

sta?ng
important

aspects
of
the

ar?cle.

More
serious

tone,
to
reﬂect

the
more

serious
subject

of
the
ar?cle.

CommercialViability...
Pricing
Expenses:
Equipment
Expenditure

£260.00

£360.00

£170.88

£37.76

£450.00

£50.00

£30.00

Studio
space

rental

Flash
ligh?ng

studio
kit

Camera

Addi?onal
lens

hire

QE
Indemnity

insurance

Travel

Props

£1,358.64

Pricing
Expenses:
Personnel
Expenditure

£550.00

£750.00

£600.00

£280.00

£378.84

£35.00

£60.00
£450.00

£180.00
Journalists

Photographers

Models

Subeditors

Researchers

Ligh?ng
assistant

Make
up
assistants

Layout
Ar?sts

Graphic
Designer

£3,283.84

Pricing
Expenses:
Total
Expenditure

£6,994.38

£3,283.84

£1,358.64

£2,351.90

Personnel

Expenditure

Equipment

Eqpenditure

Prin?ng
Costs

•  Selling
adver?sing
slots.

•  Sales
of
the
magazine.

•  Inserts
in
my
magazine.

•  Sponsorships

As
I
briefed
earlier,
my
magazine’s
income
shall
be
generated
from;

The
total
income
from
adverAsing
slots
alone:

£6,240.00

I
have
made
a
proﬁt
of:

£14,622.81

As
the
cost
of
my
magazine
is:

£3

Pages:
20

Adver.sements:
35%
of
the

magazine’s
contents.

Quality:
Fairly
high
quality

paper,
with
more
expensive

glossy
laminated
paper
for

front
and
back
page.

Quality
of
paper:
180
gm

Size:
A4

DistribuAon:

•  Record
stores

•  Local
event
venues
(such
as
the
Forum
in
Darlington,
or
the
Sage
in
Newcastle.)

•  Individual
clothing
stores
(such
as
vintage/retro
shop
Scarle_
Ribbons

in

Durham.)

•  Newsagents

•  College
Shops

•  Supermarkets

I
shall
distribute
my
magazine
through
diﬀerent
places
in
the
North
East
of
England,

including;

Conclusion:

I
believe
my
product
shall
fill
a
gap
in
the
market,
gain
interest
from
my
target
audience

and
meet
the
brief
issued
by
the
Northern
Echo
because…

•  The
content
covers
a
large
variety
of
crea?ve
topics
including;
Art,
Literature,
Music,

Current
affairs,
Fashion,
Film
and
Culture.

•  I
will
successfully
make
a
profit.

•  The
content
is
fairly
similar
to
other
Art
&
Culture
magazines
on
the
market,
however,

the
it
is
mostly
based
on
the
local
area
(the
North
East.)

•  Content
is
relatable
to
my
target
audience.

•  The
profit
is
generated
through
adver?sements
and
sales
of
the
product.

Thankyou for
listening…
Any
quesAons?

INSPIRE North East

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