4. UrgeFacebook users to “like”
the Corona Light page.
The fans could upload their
pictures to be projected on the
digital billboard in Times
Square.
Corona would also upload the
photos to Facebook so those
pictures shown in NYC can be
shared on Facebook.
5.
6.
7. The purpose of the Corona campaign was to
leverage its appeal to socially engaged young
adults who are more focused on exciting
activities and experiences than on "escaping" to
a beach or other relaxing destinations
Break into the “digital market.”
• Social Media
8. To
claim the title of the
“Most liked light beer on
Facebook.”
Tomake Corona Light the
beer of choice for active
men and women ages 21-
29.
To
“woo” young adults to
become fans of the brand.
9. Corona Light’s Facebook likes grew
6,000%
• Increased from 3,000 to about 300,000 likes
Newways to measure success of
campaign:
• Web & e-mail surveys
• Piggyback (Omnibus) surveys
• Mail in questionnaires.
