With a special focus on developer communities, Sarah-Jane looks beyond the usual ROI-driven marketing metrics to create community engagement strategies based on empathy and inclusion. By truly listening to what your community wants, ROI will naturally follow.
Oh, and here's a link to the animated GIF on the last slide :)
https://media.giphy.com/media/lQDcJVCRNQEaA/giphy.gif
21. INCLUSIVE CONTENT
•Same content, multiple formats
• Different topic channels for diverse
community growth
• Easy and important: inclusive and diverse images:
• #WOCinTech Chat Flickr album!
@SarahJaneMorris
#DevRelSummit
24. @SarahJaneMorris
#DevRelSummit
“You never really understand a person until you consider things from (their)
point of view... until you climb into (their) skin and walk around in it.”
- Harper Lee, To Kill a Mockingbird