This document analyzes 13 advertisements across various categories such as product symbolism, targeting of specific audiences, and use of strategies like sex appeal. Each advertisement is briefly described in terms of its audience, persuasive strategies employed, and elements that contribute to its effectiveness or lack thereof. Popular culture influences and gender roles are also discussed in the analysis of several ads.

1. Pop Journal 2010 Sarah Erlandson – see383 ADV305 – Kevin Thomas

2. Separation into categories Visual Display Analysis of elements and audiences Effectiveness conclusion

3. Category 1: Product Utility

4. Lynx Twist: The Fragrance That Changes

6. Gillette Odor Shield Body Wash

8. Daihatsu Mini van

10. Orbitz Gum

12. Category 1: Product Symbol

13. Kid Porsche Commercial

15. Category 1: Demassify

16. Febreze Home Collection

18. Category 1: Targeting Kids

19. MyScene Barbie: Shopping Spree

21. Category 1: Female Gender Roles

22. Skechers shoes

24. Dolce & Gabbana

26. Candies for Juniors

28. Category 1: Targeting Parents

29. To Their Moms Olympic Commercial

31. Goodnights

33. Category 1: Sex Appeal

34. Candies Perfume

36. Calvin Klein Jeans

38. Category 1: Fear Appeal

39. Anti-Smoking Ad The cigarette is a mortal trap 1 out of 2 habitual smokers will die prematurely due to smoking. But you don’t have to be one of them. Escape the trap.

41. Drunk Driving Buzzed Driving

43. Zazoo Condoms

45. Category 1: Language-Based Techniques

46. HeadOn

48. Caress Body Wash

50. Clinique Smoothie Lip Gloss

52. Camel Snus

54. Category 1: Minority Ads

55. Wamu Joint Checking Wamu.com/pride

57. Absolut Vodka

59. Category 1: Carnival

60. Juicy Couture Perfume

62. Sisley Fashions

64. Rockaholic Hair Products

66. Category 1: Other

67. Amy Michelson Bridal Gowns

69. Ashley Madison Affair Service

72. The End