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Language programs generate $26M for Calgary economy

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University of Calgary
University of Calgary

Business with words: Language programs that generate revenue and impact communities - A presentation given at the University of Calgary that revealed the results of the economic impact of ESL programs on the city of Calgary.

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Business with words: Language programs that generate revenue and impact communities Sarah Elaine Eaton, M.A. Ph.D. student, Faculty of Education, University of Calgary
Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Introduction ,[object Object],[object Object]
Definition of marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Philosophical position ,[object Object],[object Object]
Philosophical position ,[object Object],[object Object]
History and global context ,[object Object]
History and global context ,[object Object],[object Object],[object Object]
History and global context ,[object Object]
History and global context ,[object Object]
History and global context ,[object Object]
Marketing practices in language programs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing and the quality of education ,[object Object]
Marketing and the quality of education ,[object Object],[object Object]
Economic impact of language programs ,[object Object],[object Object],[object Object]
Economic impact of language programs ,[object Object],[object Object],[object Object]
Economic impact of language programs ,[object Object],[object Object]
Economic impact of language programs ,[object Object],[object Object],[object Object],[object Object],[object Object]
Economic impact of language programs ,[object Object],[object Object]
Economic impact of language programs ,[object Object]
Economic impact of language programs ,[object Object],[object Object]
Conclusions ,[object Object],[object Object],[object Object]
Bibliography ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contact information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Language programs generate $26M for Calgary economy

  • 1. Business with words: Language programs that generate revenue and impact communities Sarah Elaine Eaton, M.A. Ph.D. student, Faculty of Education, University of Calgary
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