1. Kingston Pub Culture Final Business Report 6 May 2011 Bronwyn Finotti, VladMatveikov, Sarah Wray

2. SERVICE AND USP Online pub reviews from student P.O.V. Atmosphere, selection, prices, food, etc. Info. about location, specials and events Specialized focus on Kingston area Standard scale of review Social and cultural aspects of pubs

3. CUSTOMER SEGMENT Kingston’s Student-Aged Demographic 22,000+ KU students Kingston College Graduates on student budget Pub crowds nearly always include students Our service is free and helps students find a venue in which to relax and socialise

4. KEY RESOURCES Activities: Review pubs, attend trade fairs, apply for Bright Ideas, create website, sell ad space, create advert, plan pub crawl, distribute flyers Partners: pub cooperation, Mick from O’Neills, possibly Kingston Student Union, Michael Bieder from Hell Energy Drinks Resources: website; in-house talent for brand and marketing materials, advert and photos; PubTokens.com

5. BRANDING AND DESIGN Pint glass to represent pub imagery Simple, clean marketing Friendly tone, to-the-point information Channels Print: business cards / flyers / posters Online: advert / website Events: pub crawl / trade fairs & raffle Strengths and Weaknesses Strength: face-to-face interaction with users Weakness: selling ad space as student business

6. POLICIES, IP, LEGAL Policies: pubs can opt out, no refunds on ad space IP: we produce and own our site’s content Legal: clearly state who we are, discourage binge drinking, pub crawl waiver

7. COSTS AND INCOME

8. CHALLENGES Website Designer did not come through Overcame by using WordPress as temporary fix Could not sell ad space (source of income) Lack of experience and site traffic Overcame via possible agreement with Hell Energy Drinks; won £250 from Bright Ideas

9. IN HINDSIGHT… Pay a reliable web designer Post website and reviews much sooner Hold more pub-crawls starting earlier on Seek sponsorship

10. SUCCESSES Won £250 from Bright Ideas Honourable mention for sales pitch at February Trade Fair Marketing/sponsorship offer from Hell Energy Drinks Will utilise this partnership if we are able to hold our pub-crawl event

11. PREPARATION FOR FUTURE YE provided safe environment to take risks Feasibility study, business plan, market research, sales pitches, outside criticism Learned from successes and failures in each sub-project of the business Given a small taste of what it is like to start a business Each of us hopes for a bit more experience before starting our own entrepreneurial ventures