Empfohlen
Empfohlen
Weitere ähnliche Inhalte
Was ist angesagt?
Was ist angesagt? (20)
Ähnlich wie Facebook Strategies: Finding Your Supporters Among Your Fans
Ähnlich wie Facebook Strategies: Finding Your Supporters Among Your Fans (20)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
Facebook Strategies: Finding Your Supporters Among Your Fans
- 1. Drew Bernard - ActionSprout Mark Giangreco - DGA Alan Rosenblatt, Ph.D. Turner 4D Beth Becker - Indigo Strategies John Haydon - Inbound Zombie Sarah Burris - ActionSprout Facebook Strategy: Finding You Supporters Among Your Fans #14NTCFB
- 3. 1.The State of Facebook 2.TheThree Goals, Prioritized 3. PrioritizeYour work
- 4. IT’S A THANG • 1.23B Active Monthly Users • 57% of American Adults • 73% USYouth (12 – 17) • 20 Minutes PerVisit • 338 Friends • Like 40+ Pages STATE OF FACEBOOK
- 5. STATE OF FACEBOOK FACEBOOK = MOBILE! • 680M Monthly Mobile Users • 75% Login at Least Once a Day • 60.3% of all mobile sharing • Mobile – 914 minutes a month (vs. 351 web) • Over 50% of ActionSprout Actions completed on Mobile Posts under 80 characters get 66% more engagement
- 7. THE THREE GOALS 1. Increase Reach 2. Cultivate Relationships 3. Convert and Capture Supporter
- 8. REACH = LEVERAGE What’s a reasonable expectation? REACH
- 10. Your page is your brand. Your website inside Facebook. REACH People only visit your page when driven there
- 11. (Facebook only delivers your content to 15% of your fans) It’s All About The Newsfeed!! REACH
- 12. Your Fans are Your Amplifier No Fan Engagement = No Reach REACH
- 13. CONTENT IS KING Content That Serves Your Goals REACH
- 14. REACH 20% unique content, 80% recycled high-performing
- 15. 80% PROVENVIRAL Re-Use Post content again that is working well on your own page Borrow Adapt other pages high performing content to fit your unique message Flatter Re-post content that is performing well on similar pages REACH
- 16. A LITTLE CHEESE GOES A LONG WAYS And it can be good for you, REACH
- 20. FINDING OVER-PERFORMING CONTENT Look for content that perform significantly better than average, relates to your work, and can have a call to action added to it REACH
- 21. IMAGE POSTS + LINK POST REACH Photo Post Reach: 363,392 Link Post Reach: 161,690
- 22. FB ADSWhat’s ROI Are You After? REACH 334,000 Reached 8,843 Engaged (2.63%) (Like, Share, Comment) 1,341 Took Action (24%) (Email, FB UID, Name, etc.) 478 Were fans
- 23. FB ADS • Retarget Email Supporter • Lookalike audience • WebsiteVisitors • Friends of fans • Look alike audiences (Reach, Cultivate, CAPTURE!) REACH
- 24. CULTIVATE RELATIONSHIPSMove People up the Ladder of Engagement “Like if you agree” “Sign the petition” “Thank…” “Sign the Card” “Pledge to Help” “Congratulate ” CULTIVAT E Direct Message Comment s
- 25. LIKE COMMENT SHARE & BEYOND CULTIVAT E • Design for Reach • Cultivate Relationships • Captured Data
- 26. LESS MONOLOG MORE DIALOG Engage Directly… Be Genuine… Be Real 1. Ask Questions & Listen 2. Engage In Comment 3. Direct Message 4. Email CULTIVAT E
- 27. 197 Engaged (Like, Share, Comment) 79 Took Action (Email, FB UID, Name, etc.) 12 Were fans FACEBOOK APPROPRIATE ACTIONS CULTIVAT E
- 28. It’s not the number of people that matters. It’s how many support your work! CONVERT
- 29. CONVERT
- 31. THE STATE OFYOUR PAGE Quality and Quantity of… 1. Reach 2. Engagement 3. Conversion YOUR PAGE
- 32. BEWARE OF VANITY METRICS YOUR PAGE
- 34. YOUR PAGE UNDERSTANDINGYOUR CURRENT SITUATION • Fan Count • Number of People Talking about you • Post Reach • Average Engagement per post • Engagement Score
- 35. SIZE ISN’T EVERYTHING 148K Fans 463K Fans 11% 1% YOUR PAGE 1,300,000Talking 17K avg engagement 62,000 Talking 5K avg engagement 1149 119
- 36. Goal 1: Without Reach, There is No Point! Goal 2. Without Engagement There’s No Reach Or Conversion Goal 3. Without Conversion, There is no Impact
- 37. What did you think? Evaluate this session! Or, search by session title at www.nten.org/ntc/eval When you evaluate a session, you will be entered to win a prize!