1. Social
Networking
Plan - USA
Lub d Hostel

2. Key Messages
 Integration of Facebook/ Social
Networking into other media channels
 Streamline internet communication that
focuses on
 Safety/ Location
 Cleanliness
 Social Activities

3. The Typical USA Customer
 Younger demographic
 Single travelers/ small groups
 Adventurous and social
 On a budget
 Traveling to other areas around SEA
 Use to certain level cleanliness, safety,
etc.
 Important issues for Americans: Safety, Air
conditioning, cleanliness, social activities

4. Key Aspects of Plan
 Consistent messaging via online
promotions
 Highlight key aspects of hostel
 Partnerships with travel agents and other
hostels in non-competing regions
 Aid in travel experience with resources
and discussions
 Promote international networking via
promotion of hostel parties/ fund raising
events
 Promote the idea of “Flashpacking”

5. Time Line
May - July Aug - Oct Nov - Jan Feb - April April - ?
1) Redraft info 1) Run Google 1) Ask for 1) Secure local 1) Continue to
section on Analytics to feedback travel agent update
partnership and
Hostel Websites understand from Social websites
use Twitter to
issues with Networking advertise special
2) Promote website efforts travel deals 2) Plan social
Facebook media
page though 2) Launch 2) Secure campaign for
all Media World Pictures SEA hostel next year
Channels contest on partnerships based on
Facebook and agree lessons learned
3) Pursue on from prior year
partnership 3) Create promotional
with other Pages for efforts
Hostels upcoming
Hostel 3) 2nd Photo
4)Launch locations on contest
weekly in- Website promotion
house photo
contest 4) Launch
Facebook
travel
resources

6. Facebook
 Delete duplicate accounts/ make hostel
page easy to search for
 Make link to Facebook Page more
prominent on company website
 Include Facebook link on
Hostelworld.com/ etc. sites
 Encourage people to add hostel on FB by
including link in booking reference email

8. Ideas
 More information about activities
 In house picture contest – select photos of
the week and display them in the hostel
 Large scale world pictures – contest for
larger prizes
 Twitter- travel agent partnership
 Hostel partnerships
 Travel resources for young travelers-
information on visas, cheap flights, etc.

9. Enhance the Experience (for
Customers) by:
 Easy travel resources
 Offering good places to stay in other
cities
 Opportunities for international networking
 Free/ easy opportunities to share photos
and stories

10. Enhance the Experience (for
Lub d) by:
 More involvement of followers after their
stay
 Increase chance of creating evangelists
 Cross promotion from other hostels