3. making the entreprenerial class more creative making the creative class more entrepreneurial stimulate entrepreneurial creativity 2005: a new child was born
7. A creative organisation Individual Team - Organisaton Management CREATIVE THINKING PROFESSIONAL CREATIVITY FOR CREATIVE PROCESSES FRAMEWORK FOR CREATING A CREATIVE ENVIRONMENT
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9. "Aoccdrnig to a rseerach at Cmabrigde Uinervtisy, it deosn't mttaer in waht oredr the ltteers in a wrod are, the olny iprmoatnt tihng is taht the frist and lsat ltteer be at the rghit pclae. The rset can be a toatl mses and you can sitll raed it wouthit porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe. Amzanig huh?"
30. Goodies for the toolbox Experience-based business development Provide local and regional public sector business consultants with knowledge of and insight into creative business approaches and the dynamics of experience-based business development Enable business consultants to support and inspire local companies to bringing creative approaches into the company, its marketing and product development processes. www.exbased.eu PROJECT www.exbased.eu
38. A creative organisation Team - Organisaton Management PROFESSIONAL CREATIVITY FOR CREATIVE PROCESSES Individual CREATIVE THINKING FRAMEWORK FOR CREATING A CREATIVE ENVIRONMENT
39. a creative proces diverge converge start quality imagination intuition wild diversity quality judgement logic systematic consistence
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45. Selecting ideas Step1: Red & Yellow selection Each pair selects 5-8 red ideas: good ideas you can work on in short term Each pair selects 5-8 yellow ideas: good ideas for the future
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50. GPS for Enterprises is a simple but effective brainstorming method to generate ideas . In a group, you can explore ways in which your company, school or association can react to future trends and developments. TOOL www.gpsvoorondernemingen.be
60. A creative organisation Individual Team - Organisaton Management CREATIVE THINKING PROFESSIONAL CREATIVITY FOR CREATIVE PROCESSES FRAMEWORK FOR CREATING A CREATIVE ENVIRONMENT
61. Creativity should be imbedded in organisation Strategy People & Organisation Processes Infrastructure Structural ② Specific creative paths ① What do we want to get out of our innovation? How do we find and develop ideas? Which budgets, systems, machines, spaces,… hdo we need to innovate? What should we do to use the creative potential of our people?
63. TOOL Product leadership tool It is a benchmarking instrument that compares how well a company scores in relation to others in the same industry. It also shows how processes are set in the company in order to encourage innovation.
65. TOOL www.flandersdc.be/teamscan Competentietest tells you if you have the right competences jn your team. Tevredenheidstest tells you how satisfied you are about atmosphere, leadership and results of a team.
66. Creativity should be imbedded in organisation Structureel ② Strategy People & Organisation Processes Infrastructure Structural ② Specific creative paths ① Artisists, wild goose Companies from other sectors Clients Supplers Knowledge institutions Colleagues Extern ③
WHAT: What – founded in 2004 – structure is an initiative of the Flemish government to improve the competitiveness of the Flemish economy by stimulating entrepreneurial creativity Employers organisations, government representatives, Flemish administration, innovative project organisations, entrepreneurs
98% of our time we think in a logic way. Of course this is good because we live in a structured society. Logic is often needed and requested. Through education, experience,… we learn how to solve problems in a certain way. In this way we create patterns that allow us to react quickly. Often we are satisfied with this one solution that we have learned, because the problem is solved! Moreover we feel comfortable with this one solution, because we don’t like change. Anti boredom campaign-video This video shows visually how we think-act-react in a logic way. Even if there is no danger!
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This shows that our brain is a great pattern creator and a pattern user. We face difficulties when we have to come up with new ideas. Why? Because we rely on the patterns we feel comfortable with and we don’t like change.
So if you want to be creative you will have to burst through these patterns. Be open for new ideas, for your intuition, be nieuwsgierig, try to see the usual, something different in the normal.
If we think in a creative way we are able to solve daily problems to use opportunities to be different from the competitors to improve existing things to inspire new ideas to develop projects Unfortunately we are only creative 2% of our time.
A number of very elementary skills that constitute the foundation for creative thinking can be distinguished. You already apply each of these skills consciously or unconsciously when you think, act, solve problems, or relax. By improving these basic skills, you will dramatically increase your creative potential. You also notice that your confidence and motivation will increase as well. We will now teach you these 5 basic creativity techniques.
Look at this picture what do you see? Two faces, islands, a goat, … a cow. Just like “think”-patterns, we have “visual”-patterns. This patterns also have the tendency to dominate. This can limit us in looking at a picture like this in a different way. Once we have seen the cow, it is difficult to see something else. In our society quite a lot of effort is put into influencing our perception of things. Education, advertising and politics each exert their own influence. We can only see what we THINK is there. So we get ‘used’ to our own vision of reality. The patterns don’t come from the outside, they are firmly rooted in our own perception. Two elements are important when talking about perception: (1) being aware of the fact that we create certain patterns and recognize them and (2) being able to burst through these patterns and looking at something in a different way.
When judging a new idea, it is not necessary to fully understand it right away. The art is to be open and accept the idea, even though the idea might not fit into a certain box. By doing so, you create the space in your mind in which the idea’s potential can develop.
Association happens when one thought generates another: ‘This makes me think of…’. An association chain is a series of associations where you start with one term and freely associate, always postpone judgement as you move from one association to the next. Example: water – drinking – soft drink – summer – beach – sailing – surfing …. Repeat this exercise. Take a word: e.g. “tree” and write down another associative chain for 1 minute. Try to increase your total of associations by 50% compared to the previous attempt.
Images are very powerful constructions that are not easily transformed. Yet you can’t achieve anything new without creating a new supporting image for it. Imagining involves making new images as well as letting go of existing ones. Do you see the two ladies in this image?
The first ideas you think of are generally the most obvious ones. When you continue to find alternatives, you automatically come up against your own thought barriers. Beyond these barriers lies originality. See how many answers you can find spontaneously to a question or a problem. Try to double this number. It may look like a lot but be confident. And postpone judgement Exercise: F = the only consonant A = has a closed space, is the only first letter of the alphabet,… E = has three horizontal lines, open on the right side I = the only one with a dot …
Hoe kan ik de 18de verjaardag van mijn dochter vieren zodat zij deze dag nog na 25 jaar herinnert? Kies 2 woorden uit de vraagstelling. Vieren: dochter: Feest barby getal 4 jonge vrouw Vuurwerk vriend Plezier blond Muziek rok Dansen glimlach Veel volk Frankrijk Versiering shoppen Geschenken tennissen Champagne msn Neem een woord uit het lijstje van ‘vieren’: bv. Dansen Bedenk spontaan ideeën vanuit het woord dansen. Bv. We nodigen een dj uit Bv. We gaan er een salsa feest van maken Bv. Ieder uur gaan we andere soort muziek draaien en iedereen krijgt les om op die muziek te dansen Bv. … Dit kan je herhalen voor verschillende eigenschappen die je geformuleerd hebt om steeds nieuwe ideeën te bedenken. Deze techniek kan je alleen of in groep toepassen.