The meaning of Big Data, the hot buzzword of 2012, is still a mystery to many in the field. This session walks you through many scenarios in which companies are leveraging Big Data Tools. We discuss the sources of data that are often involved in Big Data solutions and how those sources provide additional insight for an organization. In this session, we explore concrete examples and demos of various data sets and determine whether or not they are Big Data. With each example, once we've come to a conclusion of the type of data it is, we explore when and why to choose a schema on write solution (traditional SQL/PDW) or a schema on read solution (Hadoop).