1. Mohamad Syafiq Bin Azhar
1071120333
Final Year Project 1

2. Title : Split Identity Between Social Media & Real Life
Abstract :
Identity – how we perceive and make sense of each other – is fundamental to all social interaction and to
the construction of our society and culture. People want to know about others’ beliefs, affiliations, and
intentions in order to interpret their words and actions and to predict their future behavior. These qualities
are not directly observable; instead, others see external manifestations, or signals, of one’s internal state.
Over the past couple years social network’s popularity has grown greatly among teenagers and
students. Social networking websites such as myspace, facebook, and twitter allow the teenagers to
view their friends’ profile page, pictures, and activities. This phenomenon is loved by many youth because
it gives them an outlet to express themselves as individuals and maybe take on different persona than in
real life.
Social media has afforded us a unique opportunity to build a very visible, permanent record of ourselves,
albeit through a digital medium. It is, in a way (though many may argue against it), re-inventing the notion
of identity, with far-reaching consequences. Not only is it providing the very tools to (re)create our
identities, but it is also speaking to an innate human fear. That we’ll be forgotten by others and that our
own memories will begin to fade, changing the person that we are. Throw Facebook into the mix however,
and our problems seem to be solved. Here is a summation of our lives to this date, for as much as we
want to share. And remember that we are just at the beginning since it’s a record of our identity for as
long as social media has existed.

3. Thesis Issue :
Nowdays, people sometimes confuse with their own identity that their carried in social media life and what
they really is inside the real world. In social media life, people can create any character that they want.
They can choose to become a women meanwhile in real life they actually a man or a school boy that try
to become an adult by put a fake profile picture and their personal information.
All of this issue need to be highlight and exposed towards the public. For sure, there is a reason why they
choose to become someone else instead of become a real themselves inside the social media world.
Keywords :
Identity, Social Media, Life
Aim :
The aim to find a reason why people choose to become someone else inside a social media world.
Objective :
• To understand the concept of social media networking
• To identify the problems in specific real life that may lead into the changes in social media life.
• To understand and apply knowledge, concepts and principles of social media
• To demonstrate the different between real life and social media life.
• To get the interest of new generation towards the pro and cons of the social media re-identity.

4. Research Question:
• Why social media network?
• What’s the different between the real life and social media life?
• How’s this both life been related?
• What’s the type of identity created or been change?
• What is the consequence of the new identity created?
• What is the impact towards the urbanism?
• How the identity been present in both life?
Thesis Development :
Literature review, proposal development, collection data & information, analyst the collect data & present
the findings, writing up the drafts.
References :
1) http://www.submitinme.com/social-media-marketing/social-media-identity-protection.aspx
2) http://mashable.com/2011/09/01/social-media-identities/
3) http://mashable.com/2012/04/23/personal-professional-social-identity/
4) http://www.msnbc.msn.com/id/41995992/ns/technology_and_science/t/study-social-media-polarizes-
our-privacy-concerns/#.T-io17Uti1k

5. OVERVIEW
Research Issues
Nowdays, people sometimes confuse with their own identity that their carried in social media life and what
they really is inside the real world. In social media life, people can create any character that they want.
They can choose to become a women meanwhile in real life they actually a man or a school boy that try
to become an adult by put a fake profile picture and their personal information
All of this issue need to be highlight and exposed towards the public. For sure, there is a reason why they
choose to become someone else instead of become a real themselves inside the social media world.
Aim
The aim to find a reason why people choose to become someone else inside a social media world.
Plan of the Research
The plan of the research is to find a best way of persuading people to aware of the issue. The research is
about how to persuade and educate people through an interactive installation ad. It is also about what is
the suitable method can be use for this issue and the interactive way to persuade people to take an
action.
Other than that, the research also about how an interactive installation ad play their role in persuading
people through advertisement rather than using a common method such as a awareness talk from the
Malaysian Communications And Multimedia Commission (MCMC) about the awareness of this issue and
etc.

6. Methodology
a) I will gather data from internet sources, magazines, journals and etc
b) Documentary – I will try to get documentaries and speeches from researcher about the
issue.
c) Interview – I will try to interview people from health organization and public about the issue
and the advertising of persuading people to act.
d) Survey – I will do a survey form and to be fill up by various type of generation.
e) Research – I will do research based on previous ads about the issue.
Scope/Target Audience
a) Secondary School/College students ( 16 – 25 Years Old)

7. METHODOLOGY
• Articles - Internet sources, magazines, journals and etc (Refer Design Research post)
• Documentary – I will try to get documentaries and speeches from researcher about the
issue.
• Interview – I will try to interview random public people
• Survey – I will do an online survey form and to be fill up by various type of generation.
• Research – I will do research based on previous project about the issue.

8. ANALYSIS & CRITICALITY
• The things that i can summarize is the lack of public service announcement ads
regarding this “another life” issue, which is nowdays social network life should have their
own enactment or law that lies under respective goverment in the country.
• This research shows the results how interactive installation ads can play their role of
persuading people of this issue.
• In this case, interactive installation ads will be use to persuade people to interact
with the installation . It will show how the method used gives an impact to people.
How advertising and installation play their role to persuade people through interactivity.

9. PRECEDENT STUDIES

10. FINALIZING IDEA
• The idea is to create an interactive and creative project regarding social media
awareness project about the important of identity privacy in social network. After been
through all the survey, data collections and some materials. I have been decided to
create a creative project which looks like a “sarcasm” message to all the social
network users out there.
• The project named, “Re-Identity”. Basically, this project comes with two interactive
projects yet with the same message and objective which is to make people see what’s
mean of identity privace in social media life.

11. FIRST PROJECT
First, the project comes with a simple ways as “Login” the social networks. Looks like very common to
people out there, but there is a unique output that can be achieve side of this project. Here is some brief
and graphical step regarding this first project :
• 1) Identify the Social Media platform that will be use.
• 2) Create an account to the all social media platform that have been choose with ONLY one
username and password.
• 3) Create a fanpage or any other ways for make public aware about this project and the most
important is to make the participate with this project.
• 4) Decide one period/time/date to run this project after get enough participant to run this project.
• 5) Ask them to login all the social media network that have been choosen in that particular period.
• 6) This is the most exciting step, which all people can do anything at the particular social network
platform with only one username and password to the lowest privacy level.
• 7) Just record the data change constantly at the respective social network platform.
• 8) Once the period end, do expose the data to the public and turn the page into the high privacy
level.
• 9) Keep the respective social media platform at the high privacy level until comes to the new
upcoming period.
• 10) Lastly, if this projects looks successful, there will be an annual remarkable date to launch back
this project which to remind us, how important to us keep our social identity in the high privacy level.

13. SECOND PROJECT (DIGITAL SKETCHES)

14. • Identity is how we perceive and make sense of each other – is fundamental
to all social interaction and to the construction of our society and culture.
People want to know about others’ beliefs, affiliations, and intentions in
order to interpret their words and actions and to predict their future behavior.
These qualities are not directly observable; instead, others see external
manifestations, or signals, of one’s internal state.
• Social media has afforded us a unique opportunity to build a very visible,
permanent record of ourselves, albeit through a digital medium. It is, in a
way (though many may argue against it), re-inventing the notion of identity,
with far-reaching consequences. Not only is it providing the very tools to
(re)create our identities, but it is also speaking to an innate human fear.
That we’ll be forgotten by others and that our own memories will begin to
fade, changing the person that we are. Throw Facebook into the mix
however, and our problems seem to be solved. Here is a summation of our
lives to this date, for as much as we want to share. And remember that we
are just at the beginning since it’s a record of our identity for as long as
social media has existed.

15. Fanpage
This is an official fanpage for this project. The purpose of this fanpage is only to
be use for exposethis project to the community and ask them to participate
in this creative project.
www.facebook.com/reidentity
Personal Social Network
All of the personal network that will be use by all the participant for this project
with the same Username and Password. All of this network will be integrated
each other mainly on the “Facebook”
Username : re.identity@yahoo.com
Password : reidentity123

18. GANTT CHART

19. BUDGET & ITEM LISTING

20. SOFTWARE TESTING (PROTOTYPE)

21. The idea is to create an interactive and creative project regarding social media about the important
of identity privacy in social network.
There are two related project under this “RE-IDENTITY”. Both of the projects will shows the
effects between the low privacy identity and high privacy identity setting in social networks.
Four popular social media networks (Facebook, Twitter, Instagram & Foursquare) in Malaysia have
been choose for the participant share their information as their own social media account. All the
four networks will be integrated together on two different privacy setting.
Beside that, there is an interactive installation project exhibited in the Faculty of Creative
Multimedia. The main idea is to illustrate the perspective of social identity privacy into a digital
form.
Come and participate this project. Keep in touch with this project by visit the Official Facebook
Page, www.facebook.com/reidentity
Exhibition: January 2013 at the Faculty of Creative Multimedia,
Multimedia University, Cyberjaya, Malaysia.

22. Link :
https://vimeo.com/49351291
http://www.youtube.com/watch?v
=HD8yGVkgp_I