With SAP Hybris Cloud for Service, simplify complex engagements by delivering omnichannel, seamless service support to meet the customer at every point of their journey.
To find out more visit SAP Hybris here: http://hybris.com/en/service/cloud-for-service
4. DIGITAL TAKEOVER
EVERY MINUTE OF EVERYDAY
of YouTube uploads
72 hrs
Emails Sent
204,000,000
Google Searches
4,000,000
Facebook posts
2,460,000
Tweets
277,000
Apple App downloads
48,000
Instagram photos
216,000
WhatsApp Photos
347,222
In online sales on Amazon
$83,000
Of Music on Pandora
61,141 hrs
Reviews on Yelp
26,380
Of connected Skype users
23,300 hrs
Pins on Pinterest
3,472
Shared Vine Videos
8,3333
416,667
Tinder Swipes
5. THE WORLD OF CUSTOMER SERVICE HAS CHANGED…
TODAY’S CUSTOMERS …
HAVE GREATER
CHOICE
HAVE HIGHER
EXPECTATIONS
ARE MORE
EMPOWERED
6. NOW YOU NEED TO MAKE A CHANGE…
TODAY’S COMPANIES SHOULD …
BE EASY TO
ENGAGE WITH
BE BETTER
INFORMED
BE PRESENT IN
MANY CHANNELS
7. EXPERIENCE MANAGEMENT
COMMERCE MARKETING SERVICE SALES
DATA & PROCESS MANAGEMENT
PLATFORM, INFRASTRUCTURE, INTEGRATION
SAP Hybris Cloud for Service
The Channels Your
Customers Want
Personalized
Interactions Every
Time
The Right Insight at
the Right Time
Be Mobile Integrated with Your
Enterprise
REVOLUTIONIZE SERVICE ENGAGEMENTS
WITH SAP HYBRIS CLOUD FOR SERVICE
Contact center and field service solution
that create end-to-end service excellence
8. Mobility
• Manage service & work
requests on iPad /tablet –
anytime, anywhere
Solution Finder
• SAP Knowledge Central by Mindtouch*
• SAP Jam*
• Integrate with existing knowledge base
• Context-sensitive recommendations
• Easily share content with customers
• EMail
• Phone (CTI)*
• Chat*
• SMS*
• Web self-service portal*
• Branded communities*
• Social Media* (Twitter, FB, Youtube)
Omni-channel Service
Collaboration
• Contextual social collaboration with
integrated feed (native & SAP Jam*)
• Video/Chat via Genband*
Integration
• Native integration with SAP ERP
and SAP CRM, hybris Commerce
• Open API/ODATA Console
Analytics
• Real-time service
performance with pre-built
dashboards
• Embedded reports response
times, handle times, priority and
escalation trends
Productivity
• E-mail Response Management
• Routing and escalation rules
• Workflows, notifications, approvals
• Service Request Management
• Resource Scheduling
• Time Recording
• End-to-End Field Service execution
• Deal Desk execution
• Employee Help Desk
*Additional license required (includes SAP or Partner solution)
Personalization
• Flags
• Tags
• Shelf
• Quick Creates
• User-Defined Fields
• Favorites
SAP HYBRIS CLOUD FOR SERVICE
9. THE CHANNELS YOUR CUSTOMERS WANT
Meet your customers in the channel
of their choice
Serve customers at their terms through their
preferred communication channels.
Meet customers in the environment they
prefer to interact in and answer their inquiries
seamlessly.
10. PERSONALIZED INTERACTIONS EVERY TIME
Value customers through relevant and timely
offers, rewards, discounts, and personalized
treatment
Empower employees at the point of
interaction with access to customer profiles,
order history, service history, feedback and
preferences
11. THE RIGHT INSIGHT AT THE RIGHT TIME
Provide your service agents with the
customer and solution details they need for
successful service interactions
Know which field service resources are
available at any given time to address a
customer need and increase utilization.
Use collaboration tools and knowledge bases,
to tap into the combined company knowledge
instantly and increase the speed it takes to
solve a customer issue.
12. BE MOBILE
Equip service agents with the tools they
need to address customer issues quickly
and efficiently
Equip your field agents to look up inventory
information and order spare parts right from
their smart device on the job.
Drive productivity and resolve service
requests with the intuitive user interface on
mobile devices.
13. INTEGRATED WITH YOUR ENTERPRISE
Your service teams must be closely
connected to your entire enterprise
Operate as a single brand across channels,
orchestrating customer experiences – both
pre- and post-sale – across all touch points.
14. IT’S TIME TO GO BEYOND TRADITIONAL CRM
WITH SAP HYBRIS SERVICE SOLUTIONS
THE RIGHT
INSIGHT AT THE
RIGHT TIME
PERSONALIZED
INTERACTIONS
EVERY TIME
THE CHANNELS
YOUR
CUSTOMERS
WANT
INTEGRATED
TO YOUR
ENTERPRISE
BE MOBILE
We have entered into a digital vortex! Unmet needs in the market and in our societies can now be addressed through digital means. Now Consumers want more value for less income. The center of the Digital Vortex symbolizes a “new normal” characterized by rapid and constant change as industries become digital. The Industry that will experience the most digital disruption by 2020 is technology products and services
Talk Track:
In a digital world, Companies are at risk of just becoming part of the noise that surrounds customer’s daily lives.. Think about it, in the minute or so that it take you to read this slide - YouTube users will have uploaded 72 HOURS of new rich media content Google has already processed over 4M new search queries AND Instagram users will have shared some 216,000 pictures
The digital economy is one where customers are digitally connected, socially networked, and better informed than ever before. They have become savvy consumers in their personal lives, and sophisticated buyers at work. They expect to be able to inform themselves, make a purchase, or get assistance on any channel they choose, with each new interaction personalized in the context of the last one. Their tolerance for fragmented experiences is lower than ever. They are very much in control of their own customer journey and expect to be engaged by the companies they do business with.
It took about 75 years for the telephone to connect 50 million people. Today a simple iPhone app can reach that milestone in a matter of days. In the past 10 years the rate of adoption of new technologies has accelerated at a dizzying speed. Can we keep up with it all?
[Talk track:]
Fundamentally, a number of key things have changed the world of customer service. We all know this from our own personal and professional lives, because everyone of us interacts with customer service organizations day-in and day-out.
First of all, we’re expecting great choice in how to interact with customer service. A study shows that more than half of all U.S. firms offer at least 6 interaction channels for customer service.
Also, we’ve never been more willing to jump ship: Another study revealed that 89% of consumers have stopped doing business with a company after experiencing poor customer service.
Lastly, customers have become much more educated and empowered: 73% of firms trust recommendations from friends and family, while only 19% trust direct mail
[Talk track:]
Customers expect…
to use a broad variety of communication channels to interact with a company
That companies should know what they want before they ask for it
the service agent to be always one step ahead, and the agent should know who I am so that he/she can anticipate my needs
service to be agile – being able to start an interaction in one communication channel and complete it in another
SAP Cloud for Service is deigned to “WOW” the customer, the customer service agent, and the field service technician.
Delivering core customer service in the cloud, SAP Cloud for Service and SAP Cloud for Social Engagement offer intuitive service ticket solutions across any channel, rich service analytics, and seamless integration with your existing knowledgebase as well as your ERP and CRM systems. It also covers:
[SELECT RELEVANT ELEMENTS FROM THE SOLUTION DETAILS BELOW]
Omni-Channel Service
E-mail
Phone (CTI)
Web self-service portal
Chat
Branded Communities
Social Media *
Productivity
E-mail response management
Routing and escalation rules
Knowledge base
Integration with existing knowledge base
Context-sensitive recommendations
Easily share content with customers
Collaboration
Contextual social collaboration with integrated feed
Analytics
Real-time service performance with pre-built dashboards
Embedded reports response times, handle times, priority and escalation trends
Mobility
Manage service requests on iPad – anytime, anywhere
Integration
Native integration with SAP ERP and SAP CRM
Open API
Talk Track:
Meet your customers in the channel of their choice. Your customers expect to be served at their terms, and through their preferred communication channels. Whether they have a question on a promotion they see on their phone or on a “How To” video they viewed on YouTube,” meet your customers in their preferred communication channels and answer their inquiries seamlessly.
Talk Track:
Value customers through very relevant and timely offers, rewards, discounts, and highly personalized treatment. Empower employees at the point of interaction by giving them access to customer profiles, order history, service history, feedback and preferences to deliver personalized interactions every time.
Talk Track:
Provide your customer service agents with the customer and solution details they need for a successful service interaction, at their fingertips. Know which field service resources are available at any given time to address a customer need and increase utilization. With collaboration tools and knowledge bases, service agents will be able to tap into the combined company knowledge instantly and increase the speed it takes to solve a customer issue.
Talk Track:
Service managers and field service technicians need complete mobile access. Field service agents should be equipped with the tools they need to address customer issues quickly and efficiently. Equip your field agents to look up inventory information and order spare parts right from their smart device on the job. Drive productivity and resolve service requests with the intuitive user interface on mobile devices.
Talk Track:
Your service teams must be closely connected to your entire enterprise. Today, potential customers are already seeking information from companies through service platforms before they make their first purchase decision. Operate as a single brand across channels, orchestrating customer experiences – both pre- and post-sale – across all touch points.
[Talk track:]
These are transformational times for customer service leaders. And presents a huge opportunities to be driving growth for their organizations.
To reap the benefits of this market opportunity, customer service leaders should focus on these five ingredients:
Insight – into the customer as well as into your companies combined knowledge
Every itneraction should be tailored to the customer’s need
Your customers expect to be served at their terms, and through their preferred communication channels
Service managers and field service technicians need complete mobile access
Lastly, customer service must be closely connected to the rest of your enterprise
GO BEYOND CRM WITH SAP hybris and deliver a consistent end to end experience with living, breathing, intelligent systems.