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Some random thoughts on Impact of
     Facebook on Users and Society
   The most popular social networking site
    ◦ 773.77 Million Users (source: socialbakers)
    ◦ If Facebook was a country, it would be the 3rd
      populous country
   Avg. time spent on Facebook 25 Minutes
    (ComScore) – up by 6% from 2009 to 2010
Material




Cultural          Behavioural
   Increased consumption & buying

                                •Trends happening
                                •Need to update my profile
                                 with cool pics of mine or taken
                      Cameras    by me
                                •Product integration – GPS and
                                 directly upload to FB through
                                 cameras




                                •Increased reasons to travel –
                                 Information, events
                       Travel   •Trends: Friends reunion, Old
                                 students meet, group travels,
                                 etc
•Trends
Compulsive         •Peer & Network
  Buying            pressure
                   •Identity Seeking



                       •Trends:
                        •Private becoming
        More
                         public
       Truthful
                        •Increased chance of
                         lie being exposed


                  •Trends:
                   •Spending more time
More Stress         online
                   •Friction in real world
                    experiences
•Trends:
                  •Various people of
                   different backgrounds
Amalgamation
                   coming together
                  •Fusion of beliefs and
                   customs




                 •Trends:
                  •Freedom of expression
Global Culture
                  •Transnational support
                   for local Social causes
   Friends update in my Facebook network
   Lady Greenfield on social networking sites and your health
   Insead.edu
   NYtimes.com




                                                          Santosh E.G.
                                     Associate Vice President – Digital
                                                MRM Worldwide, India
                      Read more at: http://mycysphere.blogspot.com/

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Impact of facebook

  • 1. Some random thoughts on Impact of Facebook on Users and Society
  • 2. The most popular social networking site ◦ 773.77 Million Users (source: socialbakers) ◦ If Facebook was a country, it would be the 3rd populous country  Avg. time spent on Facebook 25 Minutes (ComScore) – up by 6% from 2009 to 2010
  • 3. Material Cultural Behavioural
  • 4. Increased consumption & buying •Trends happening •Need to update my profile with cool pics of mine or taken Cameras by me •Product integration – GPS and directly upload to FB through cameras •Increased reasons to travel – Information, events Travel •Trends: Friends reunion, Old students meet, group travels, etc
  • 5. •Trends Compulsive •Peer & Network Buying pressure •Identity Seeking •Trends: •Private becoming More public Truthful •Increased chance of lie being exposed •Trends: •Spending more time More Stress online •Friction in real world experiences
  • 6. •Trends: •Various people of different backgrounds Amalgamation coming together •Fusion of beliefs and customs •Trends: •Freedom of expression Global Culture •Transnational support for local Social causes
  • 7. Friends update in my Facebook network  Lady Greenfield on social networking sites and your health  Insead.edu  NYtimes.com Santosh E.G. Associate Vice President – Digital MRM Worldwide, India Read more at: http://mycysphere.blogspot.com/