10. WINNING STRATEGIES OF McDonalds 06/09/09 1.Its effective supply chain management. 2.The change in their menu, image and more importantly their thinking- which is serving them well in these bad times. 3.Not only did the burger company do away super size burgers and include healthy meals to their menu, they also improved their efficiencies. Increasing number of outlets. 4.Creating and marketing lower priced items, adjusting price based on customer demand, added the McCafe and McTreat chains in their portfolio and launched the I’m lovin’ it campaign.