Indian Automobile Industry and Trends

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A
Project Report
On
Indian Automobile Industry
And
Indian Electronic Industry
Submitted By
Name Roll No.
Miss Meraj Bagwan 02
Miss Supriya Keskar 27
Miss Trupti Khomane 28
Miss Jyoti Shinde 44
Class : MBA I, VIIT, Baramati
Under The Guidance Of
Dr. Rupendra Gaikwad
Subject : Industrial Analysis – Desk Research (215)

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Chapter 1 : Industry Analysis – the Basics
History of the Industry
The first car ran on India's roads in 1897. Until the 1930s, cars were imported
directly, but in very small numbers.
An embryonic automotive industry emerged in India in the 1940s. Hindustan was
launched in 1942, longtime competitor Premier in 1944. They built GM and Fiat
products respectively Mahindra & Mahindra was established by two brothers in
1945, and began assembly of Jeep CJ-3A utility vehicles. Following the
independence, in 1947, the Government of India and the private sector launched
efforts to create an automotive componentmanufacturing industry to supply to the
automobile industry. In 1953 an import substitution programme was launched, and
the import of fully built-up cars began to be impeded.
The Hindustan Ambassador dominated India's automotive market from the 1960s
until the mid-80s.
However, the growth was relatively slow in the 1950s and 1960s due to
nationalisation and the license raj which hampered the Indian private sector. Total
restrictions for import of vehicles were set and after 1970 the automotive industry
started to grow, but the growth was mainly driven by tractors, commercial vehicles
and scooters. Cars were still a major luxury item. In the 1970s price controls were
finally lifted, inserting a competitive element into the automobile market.By the
1980s, the automobile market was still dominated by Hindustan and Premier, who
sold superannuated products in fairly limited numbers.During the eighties, a few
competitors began to arrive on the scene.

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Indian market before independence was seen as a market for imported vehicles
while assembling of cars manufactured by General Motors and other brands was
the order of the day. Indian automobile industry mainly focused on servicing,
dealership, financing and maintenance of vehicles. Later only after a decade from
independence manufacturing started. India's Transportation requirements were met
by Indian Railways playing an important role till the 1950's. Since independence
the Indian automobile industry faced several challenges and road blocks like
manufacturing capability was restricted by the rule of license and could not be
increased but still it lead to growth and success it has achieved today.

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Nature Of theIndustry
The automotive industry in India is one of the larger markets in the world. It had
previously been one of the fastest growing globally, but is currently experiencing
flat or negative growth rates. India's passenger car and commercial vehicle
manufacturing industry is the sixth largest in the world, with an annual production
of more than 3.9 million units in 2011. According to recent reports, India overtook
Brazil and became the sixth largest passenger vehicle producerin the world
(beating such old and new auto makers as Belgium, United Kingdom, Italy,
Canada, Mexico, Russia, Spain, France, Brazil), grew 16 to 18 percent to sell
around three million units in the courseof 2011 and 2012.In 2009, India emerged
as Asia's fourth largest exporter of passenger cars, behind Japan, South Korea, and
Thailand. In 2010, India beat Thailand to becomeAsia's third largest exporter of
passenger cars.
As of 2010, India is home to 40 million passenger vehicles. More than 3.7 million
automotive vehicles were produced in India in 2010 (an increase of 33.9%),
making the country the second (after China) fastest growing automobile market in
the world in that year.According to the Society of Indian Automobile
Manufacturers, annual vehicle sales are projected to increase to 4 million by 2015,
no longer 5 million as previously projected.
The majority of India's car manufacturing industry is based around three clusters in
the south, west and north. The southern cluster consisting of Chennai is the biggest
with 35% of the revenue share. The western hub near Mumbai and Pune
contributes to 33% of the market and the northern cluster around the National
Capital Region contributes 32%.Chennai, with the India operations of Ford,
Hyundai, Renault, Mitsubishi, Nissan, BMW, Hindustan Motors, Daimler, Caparo,
and PSA Peugeot Citroën is about to begin their operations by 2014. Chennai
accounts for 60% of the country's automotive exports. Gurgaon and Manesar in
Haryana form the northern cluster where the country's largest car manufacturer,
Maruti Suzuki, is based. The Chakan corridor near Pune, Maharashtra is the
western cluster with companies like General Motors, Volkswagen, Skoda,
Mahindra and Mahindra, Tata Motors, Mercedes Benz, Land Rover, Jaguar Cars,
Fiat and Force Motors having assembly plants in the area. Nashik has a major base
of Mahindra and Mahindra with a SUV assembly unit and an Engine assembly

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unit. Aurangabad with Audi, Skodaand Volkswagen also forms part of the western
cluster. Another emerging cluster is in the state of Gujarat with manufacturing
facility of General Motors in Halol and further planned for Tata Nano at their plant
in Sanand. Ford, Maruti Suzuki and Peugeot-Citroen plants are also set to come up
in Gujarat.[13] Kolkata with Hindustan Motors, Noida with Honda and Bangalore
with Toyotaare some of the other automotive manufacturing regions around the
country.
In 2011, there were 3,695 factories producing automotive parts in all of India.The
average firm made US$6 million in annual revenue with profits close to US$400
thousand.
Size of the Industry 2.6 Million Units
Geographical
distribution
Jamshedpur, Pune, Lucknow, Gurgoan,
Delhi, Mumbai, Bangalore, etc
Output per annum Rs 2,000 crore per annum
Percentage in world
market
6-8%
Market
Capitalization
5% of the share

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Market capitalization
Employment opportunities
India today is well known as a potential emerging automobile market and jobs in the automobile
industry are rising. Several foreign investments are pouring into Indian automobile industry. It
has become a major three-wheeler market and two-wheeler manufacturer in the world. India is
also the second largest manufacturer of tractors. Candidates with bachelor's degree in
mechanical, electrical or automobile engineering are eligible to get good job opportunities in
automobile companies.
For the candidates with diploma courses and ITI courses there are many opportunities in this
industry. Automobile companies even require IT specializations. While technical education is
offered by plenty of engineering and polytechnic colleges in India,. the eligible candidates are
selected by the companies. The considerable wide scope of Automobile sector, it is not that
surprising that more and more candidates are dreaming to develop a career in Automobile
Industry. With foreign automobile companies like Volkswagen, Audi, Renault etc coming in and
targeting India as a base for manufacturing cars, the scope for a career in Automobile Industry is
rising rapidly.

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Indian Automobile Industry a glance in 2011 - 2012
 In March 2012 as compared to March 2011, production grew at a single digit
rate of 6.83%.
 In 2011-12, the industry produced 20,366,432 vehicles of which share of
two wheelers, passenger vehicles, three wheelers and commercial vehicles
were 76%, 15%, 4% and 4% respectively.
 The growth rate for overall domestic sales for 2011-12 was 12.24 percent
amounting to 17,376,624 vehicles. Passenger Cars grew by 2.19%, Utility
Vehicles grew by 16.47% and Vans by 10.01% during this period.
 Forthe first time in history car sales crossed two million in a financial year.
If we compare sales figures of March 2012 to March 2011, the growth for
two wheelers was 8.27%.
 During April to March 2012, the industry exported 2,910,055 automobiles
registering a growth of 25.44%.
 In March 2012 compared to March 2011, overall automobile exports
registered a growth of 17.81%

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Players in the Industry
 Maruti Udyog Ltd.
 General Motors India
 Ford India Ltd.
 Eicher Motors

 Bajaj Auto
 Daewoo Motors India
 Hero Motors
 Hindustan Motors
 Hyundai Motor India Ltd.
 Royal Enfield Motors
 Telco
 TVS Motors
 Swaraj Mazda Ltd
 Maruti Suzuki
 Tata Motors
 Mahindra & Mahindra
 Toyota
 Honda
 Volkswagen , Nissan erc.

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Nature of Competition From an economist’s perspective in the
industry
Following types of competition ins exists in Indian Automobile Industry :
Perfect Competition
Monopolistic Competition
Oligopoly
Monopolistic Competition :
Current Trends in the current Monopolistic Automobile Market :
Considering huge market potential, production of passenger cars is projected to
grow at CAGR of 11% between 2010-11 and 2013-2014.
Oligopoly Competition :
Transformation from Oligopoly to Monopolistic Market :
Causes Of Transformation :
Sanjay Gandhiowned Maruti Technical Services Limited , which was liquidatd .
After his death , Indira Gandhi Government collaborated with Suzuki Motors , a
Japanese firm , for collaboration- formation of Maruti Udyog Limited and renamed
after later Maruti Suzuki in 2007.
New Industrial Policy in july 1991 by Congress Government led by Mr. Narsinha
Rao. It unshackled Indian industrial economy from unnecessary bureaucratic
model. It introduced liberalization poliies – Abolishment of License Raj.
April 1993 – Government removed motor cars from list of industries reserved for
compulsory licensing.
Effects Of Transformation:

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New firm including foreign players entered with modern engineering , efficient
processes and modern shop-floorlayouts.
Indian automobile industry grew at 19.31% per annum in post1991 era compared
to 8.56% during 1985-91
Delicencing of sectorattracted many major Global OEMs (G.M., Ford, Honda,
Hyundai etc.) to start assembly in India.
Impact of Oligopolystructure :
Impact on Automobile Industry –
a) Growth very slow becauseof low demand and low economic status of the
country
b) Government restrictions provided no motivation or incentive foe firms to
technological upgradation.
c) Supply was low and there weren’t many competitors.
Impact on Cosumers –
Cosumers did not have many choices;the demand was fairly low as cars were
still a luxury and availability of same models.

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Top 3 Players in the industry with marketshare :
 Maruti Suzuki India Limited ( 37% Market Share)
 Hyundai Motors India Limited (14.4% Market Share)
 Tata Motors(13.1% Market Share)
Bottom 3 players in the industry with market share :
 Honda (2.9% Market Share)
 Volkswagen (2.4% Market Share)
 Nissan ( 1.5% Market Share)
ClassificationofPlayers :
Leaders :
 Maruti Suzuki
 Hyundai Motors India Limited
 Tata Motors
Followers :
 Mahindra and Mahindra
 General Motors India Private Limited
 Ford India
Challengers :
 Honda
 Volkswagen
 Nissan
Nichers :
Maruti Suzuki India Limited

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Profile of Top 3 Companies
Maruti Suzuki India Limited
Type Public
Traded as
BSE: 532500
NSE: MARUTI
BSE SENSEX Constituent
Industry Automotive
Predecessor(s) Maruti Udyog Limited
Founded 1981
Headquarters New Delhi, India[1]
Key people
RC Bhargava[2] (Chairman)
Kenichi Ayukawa[3] (CEO &
MD)
Products Automobiles
Revenue
369.34 billion
(US$5.9 billion) (2012)[4]
Net income
16.81 billion
(US$270 million) (2012)[4]
Employees 6,903 (2011)[5]
Parent Suzuki[6]
Website www.marutisuzuki.com
Maruti Suzuki India Limited (/marut̪i suzuki/), commonly referred to as Maruti
and formerly known as Maruti Udyog Limited, is an automobile manufacturer in
India.[7] It is a subsidiary of Japanese automobile and motorcycle manufacturer
Suzuki.[6] As of November 2012, it had a market share of 37% of the Indian
passenger car market.[8] Maruti Suzuki manufactures and sells a complete range of
cars from the entry level Alto, to the hatchback Ritz, A-Star, Swift, Wagon R, Zen

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and sedans DZire, Kizashi and SX4, in the 'C' segment Eeco, Omni, Multi Purpose
vehicle Suzuki Ertiga and Sports Utility vehicle Grand Vitara.[9]
The company's headquarters are on Nelson Mandela Road, New Delhi.[1] In
February 2012, the company sold its ten millionth vehicle in India.[10]
History
Originally, 18.28% of the company was owned by the Indian government, and
54.2% by Suzuki of Japan. The BJP-led government held an initial public offering
of 25% of the company in June 2003. As of May 2007, the government of India
sold its complete share to Indian financial institutions and no longer has any stake
in Maruti Udyog.[11]
Maruti Udyog Limited (MUL) was established in February 1981, though the
actual production commenced in 1983 with the Maruti 800, based on the Suzuki
Alto kei car which at the time was the only modern car available in India, its only
competitors - the Hindustan Ambassador and Premier Padmini - were both around
25 years out of date at that point. Through 2004, Maruti Suzuki has produced over
5 Million vehicles. Maruti Suzukis are sold in India and various several other
countries, depending upon export orders. Models similar to those made by Maruti
in India, albeit not assembled or fully manufactured in India or Japan are sold by
Pak Suzuki Motors in Pakistan.
The company exports more than 50,000 cars annually and has domestic sales of
730,000 cars annually.[citation needed] Its manufacturing facilities are located at two
facilities Gurgaon and Manesar in Haryana, south of Delhi. Maruti Suzuki’s
Gurgaon facility has an installed capacity of 900,000 units per annum. The
Manesar facilities, launched in February 2007 comprise a vehicle assembly plant
with a capacity of 550,000 units per year and a Diesel Engine plant with an annual
capacity of 100,000 engines and transmissions. Manesar and Gurgaon facilities
have a combined capability to produceover 14,50,000 units annually.
About 35% of [8] all cars sold in India are made by Maruti. The company is 54.2%
owned by the Japanese multinational Suzuki Motor Corporation per cent of Maruti
Suzuki. The rest is owned by public and financial institutions. It is listed on the
Bombay StockExchange and National StockExchange of India.[citation needed]

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During 2007 and 2008, Maruti Suzuki sold 764,842 cars, of which 53,024 were
exported. In all, over six million Maruti Suzuki cars are on Indian roads since the
first car was rolled out on 14 December 1983.
The Suzuki Motor Corporation, Maruti's main stakeholder, has been a global leader
in mini and compactcars for three decades. Suzuki’s strategy is to utilise light-
weight, compactengines with stronger power, fuel-efficiency and performance
capabilities. Nearly 75,000 people are employed directly by Maruti Suzuki and its
partners. It has been rated first in customer satisfaction among all car makers in
India from 1999 to 2009 by J D Power Asia Pacific.[12] Maruti Suzuki will be
introducing new 800 cc model by Diwali in 2012.The model is supposed to be fuel
efficient, and therefore more expensive.[13] With increasing market competition in
the small car segment, a new model along with the upcoming WagonR Stingray
will be the key fresh products for Maruti Suzuki India (MSI) to defend its market
share amid the ever increasing competition[14]
Products and services :
1. 800 (1983) (still distributed to some cities like Guwahati) Competes with
Tata Nano, Maruti Alto and Maruti Omni
2. Omni (launched 1984) Competes with Tata Nano, Tata Venture, Maruti 800
and Maruti Eeco
3. Gypsy King (launched 1985) India's first indegenious vehicle and first
compactSAV, competes with Mahindra Thar CRDe, Tata Sumo 4x4 and
ForceGurkha
4. WagonR (launched 1999) Competes with Nissan Micra Active, Maruti A-
star and Hyundai i10
5. Swift (launched 2005) Created a Maruti 800 rivalling benchmark, competes
with Tata Vista, Hyundai i20, SkodaFabia, Volkswagen Polo and Toyota
Etios Liva
6. SX4 (launched 2007) Soonto be replaced by the upcoming sedan
codenamed YL1, competes with Ford Fiesta, Hyundai Verna, Honda City,
SkodaRapid, Volkswagen Vento, Renault Scala and Nissan Sunny
7. Swift DZire (launched 2008) Competes with Mahindra Verito, Toyota
Etios, Ford Classic, Mahindra Verito Vibe, Honda Amaze, Chevrolet Sail,
SkodaFabia and Tata Manza
8. A-star (launched 2008) Competes with Chevrolet Beat, Nissan Micra
Active, Ford Figo and Maruti Wagon-R Stingray

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9. Ritz (launched 2009) Competes with Maruti Swift, Tata Vista, Hyundai
Grand i10, Honda Brio, Nissan Micra, Renault Pulse and ToyotaEtios Liva
10.Eeco (launched 2010) Stripped down Versa with a lowered roof, in
competition with Tata Venture, Tata Winger Platinum, and in-house Omni
11.Alto K10 (launched 2010), competes in the economy class with the Tata
Indica, Hindustan Motors Ambassadorand Chevrolet Spark
12.Maruti Ertiga (launched 2012), seven seater MPV R3 designed and
developed in India, in competition with Toyota Innova, Mahindra Xylo,
Nissan Evalia, Ashok Leyland Stile and Tata Sumo Grande.[50] In early
2012, Suzuki Ertiga will be exported first to Indonesia in Completely Knock
Down car.[51]
13.Maruti XA Alpha based compactSUV to compete with the Ford EcoSport,
Mahindra Xylo Quanto, Nissan Terrano & Renault Duster will be launched
in the year 2014
14.Maruti Alto 800, launched in 2012, Competes with Tata Nano
15.Maruti Stingray, launched in 2013, Competes with Maruti A-star,
Chevrolet Beat and Chevrolet Sail

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DifferenciationStrategies ofMaruti Suzuki :
Maruti-Suzuki use differentiated marketing to attract all segments. Others, such as
Hyundai, and Microsoft appeal to two or more segments, but not all segments.
Differenciation strategies of Maruti Suzuki takes different forms :
Brand Name : Maruti Suzuki
Technology : The highly fuel efficient, technologically advanced K series engines
have been very well appreciated by our customers for their performance.
Service : best service and highest number of service centers.
Dealers network : Highest
Quality : value for money
Performance, mileage best match with Indian road conditions, less maintenance
cost, resale price.

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Marketing Mix of Maruti Suzuki :
Product :
There are number of products ofMaruti in the market. Some of the models are
given below :
Maruti-800, Zen, Esteem, Omni, Alto, Gypsy,Wagnor, Grand vitara , Ertiga etc.
These products are divided on the basis of product, quality, variety, design,
features etc.
Price :
The price of maruti car is between Rs.187000 to Rs.1500000.Maruti 800 is the
lowest price car of this company. Alto, Wagnar, Omni are also the low price car of
the company.Zen, Esteem are the mid price car of the company.But Grand Vitara
is the high price model of the company.Theprice of the car are decided according
to its productvariety, quality, design etc. Their pricing strategy is to provide an
option to every customer looking for upgradation in his car.
Place :
Maruti Suzuki has their dealers in different regions of the country like ; Pune,
Mumbai, Delhi etc.
2628 number of workshops that provide customers with maintenance supportin
1220 cities.
Maruti had built a strong network of 600 outlets spread over 393 towns and cities.
Vendors of Maruti Suzuki :
Maruti Suzuki has 200 vendors.
1) Bimetal Bearings Ltd. , Coimbatore –
They manufactures engine bearings, bushes and thrust washers.
2) Amalgamation Valeo Clutch Ltd. , Mumbai –
Leading manufacturer of cluch assemblies in India for new generation
vehicles.
3) I.P.Repco Ltd. , Chennai –

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Member of Amalgamations group , manufacturing Fiywheel Ring Gears for
engine range of vehicles.
4) Lumax Industries Ltd. –
Biggest manufacturers of Automotive Lights in India.
5) Pricol Ltd., Coimbatore –
Automotive instruments and speed meter cables in India.
6) Fennar India Ltd., Chennai –
Largest manufacturer of Belts and oil seals in India.
Geographical spread Of plants of Maruti Suzuki :
Gurgaon , Manesar, New Delhi, Gujarat etc.
Promotion :
Maruti Suzuki uses following promotional tools:
Advertising –
Television Ads
Print Ads
Radio Ads
Slogan : “Ghar Aa Gaya Hindustan”
Information advertising, alternative advertising options.
BTL- Sponsorships
TV shows-India’s GotTallent
Place advertising- Bill Boards
Sales Promotion-
Productwarranties
Premiums (gifts)

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Trade shows etc.
Maruti and Customer Relationship Management :
Maruti has created a landmark in CRM by launching a website for the customers in
the year 1998.
Maruti is investing a lot of money and efforts in building customer loyalty
programmes.

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Hyundai Motors India Limited
Drive your way
Type Subsidiary
Industry Automotive
Founded 6 May 1996
Headquarters
Sriperumbudur, Kanchipuram
district, Tamil Nadu, India
Key people Mr. Bo Shin Seo (MD)
Parent Hyundai Motor Company
Website www.hyundai.co.in
Hyundai Motor India Limited is a wholly owned subsidiary of the Hyundai
Motor Company in India. It is the 2Hyundai Motor India Limited is currently the
second largest auto exporter from India.[69] It is making India the global
manufacturing basefor small cars.
Hyundai sells several models in India, the most popular being the Santro Xing, i10,
Hyundai EON and the i20. On 3 September 2013, Hyundai launched its much-
awaited car, Grand i10 in petrol and diesel variants. Other models include the Getz,
Accent, Elantra, second generation Verna, Santa Fe and the Sonata Transform.
Hyundai has two manufacturing plants in India located at Sriperumbudur in the
Indian state of Tamil Nadu. Both plants have a combined annual capacity of
600,000 units. In the year 2007, Hyundai opened its R&D facility in Hyderabad,
employing now nearly 450 engineers from different parts of the country. Hyundai
Motor India Engineering (HMIE) gives technical & engineering supportin vehicle
development and CAD & CAE supportto Hyundai's main R&D centre in
Namyang, Korea.
In 2010, Hyundai started its design activities at Hyderabad R&D Centre with
Styling, Digital Design & Skin CAD Teams.

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Hyundai Motor India Limited was formed in 6 May 1996 by the Hyundai Motor
Company of South Korea. When Hyundai Motor Company entered the Indian
Automobile Market in 1996 the Hyundai brand was almost unknown throughout
India. During the entry of Hyundai in 1996, there were only five major automobile
manufacturers in India, i.e. Maruti, Hindustan, Premier, Tata and Mahindra.
Daewoo had entered the Indian automobile market with Cielo just three years back
while Ford, Opel and Honda had entered less than a year back.
For more than a decade till Hyundai arrived, Maruti Suzuki had a near monopoly
over the passenger cars segment because TELCO and M&M were solely utility
and commercial vehicle manufacturers, while Hindustan and Premier both built
outdated and uncompetitive products.
History
HMIL's first car, the Hyundai Santro was launched in 23 September 1998 and was
a runaway success. Within a few months of its inception HMIL became the second
largest automobile manufacturer and the largest automobile exporter in India.
Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai
Motor Company (HMC), South Korea and is the largest passenger car exporter and
the second largest car manufacturer in India. HMIL presently markets 6 models of
passenger cars across segments. The A2 segment includes the Santro, i10,eon and
the i20, the A3 segment includes the Accent and the fluidic Verna and the fluidic
elantra, the A5 segment includes the Sonata Transform and the SUV segment
includes the Santa Fe.
HMIL’s manufacturing plant near Chennai claims to have the most advanced
production, quality and testing capabilities in the country.[citation needed] To cater to
rising demand, HMIL commissioned its second plant in February 2008, which
produces an additional 300,000 units per annum, raising HMIL’s total production
capacity to 600,000 units per annum.
HMC has set up a research and development facility(Hyundai Motor India
Engineering - HMIE) in the cyber city of Hyderabad.
As HMC’s global export hub for compactcars, HMIL is the first automotive
company in India to achieve the export of 10 lakh cars in just over a decade. HMIL
currently exports cars to more than 120 countries across EU, Africa, Middle East,
Latin America, Asia and Australia. It has been the number one exporter of
passenger cars of the country for the sixth year in a row.[citation needed]

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To supportits growth and expansion plans, HMIL currently has a 307 strong dealer
network and 627 strong service points across India, which will see further
expansion in 2010.[citation needed] In July 2012, Arvind Saxena, the Director of
Marketing and Sales stepped down from the position after serving the company for
7 long years.[1]
Products :
1. Hyundai Accent Executive (Launched 2011)
2. Hyundai Santro Xing (Launched 2003)
3. Hyundai Uber Cooli20 (Launched 2008)
4. Hyundai Next Gen i10 (Launched 2010)
5. Hyundai Grand i10 (Launched 2013)
6. Hyundai Fluidic Verna (Launched 2011)
7. Hyundai EON (Launched 2011)
8. Hyundai Neo Fluidic Elantra (Launched 2012)
Imported
1. Hyundai Terracan (2003–2007)
2. Hyundai Elantra (2004–2010)
3. Hyundai Tucson(2005–2010)
4. Hyundai Sonata Transform (2010–2011)
5. Hyundai Santa Fe (Launched 2010)
6. Hyundai Sonata (Launched 2010)

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Marketing Strategyof Hyundai
Objectives
First year Objectives: We are aiming for 5% market share of the Indian market
through unit sale volume of 100000.
Second year Objectives: We are aiming for 10% market share of the Indian market.
An important objective will be to establish a well-regarded brand name linked to a
meaningful positioning. We will have to invest heavily in marketing to create a
memorable and distinctive brand image projecting innovation, quality and value.
We also must measure awareness and responseso we can adjust our marketing
efforts if necessary.
TargetMarkets
Hyundai Pa’s marketing strategy is differentiated marketing. Our primary
consumer target is middle to upper income professionals who need true value for
their money and comfortable ride in city conditions. Our secondary consumer
target is college students who need style and speed.
Our primary business target is mid sized to large sized corporates that want to help
their managers and employees by providing them a car for ease of transport. Our
secondarybusiness target is entrepreneurs and small business owners who want to
provide discounts to managers buying a new car.
Each of the four marketing strategies conveys Hyundai Pa’s differentiation to the
target marketing segments identified above.
Positioning
Using productdifferentiation we are positioning the Hyundai Pa as the most
versatile, convenient, value added car model for above target market used. The
marketing strategy will be focused on promoting the car as economic car for the
next generation.
Example : Positioning of Hyudai Santro
Positioning strategies of Hyudai Santro –

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The oldest positioning of the santro was that of a ‘family car” this positioning
strategy was changed in around 2012 and Santro was repositioned as to that of a
small car for young people.The target age group for the car had now shifted from
30-35 years to 25-30 years.
The repositioning followed the face –lifts the car has been getting from time to
time in the form of engine upgradation, new power steering, automatic
transmission etc. to keep the excitement around it alive in the highly competitive
small car market.The repositioning also comes ahead of the possible launch of new
design Santro the super B-segment car ‘Getz’, sometime in 2013.
The Santro was given a fresh new positioning – from ‘complete family car to a
‘sunshine car’. The company thought that instead of promoting thr Santro as a
family car, it should be promoted as a car that can change the life of a young
personsince many of the buyers were young buyers.
Strategies
Product
Hyundai pa is fully loaded and will be sold with 3 year warranty. We will also
introduce a diesel/CNG/LPG version of Hyundai Pa in the near future. Also the
high end model will have an option of GPS system.
Price
Hyundai Pa’s base model will be introduced at ex-showroom price of 3 lakhs. This
price reflects a strategy of
1) attracting desirable channel partners
2) Taking market share from Maruti.
Distribution
STOCKIST
DEALERS
SUB DEALERS
BOOKING AGENT

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Marketing Mix
Product
The all-new “Hyundai Pa” is fully loaded with a range of exciting new features. It's
a perfect complement to your evolved tastes and lifestyle. And the best way to take
your driving pleasure to a brand-new high. European Styling. Japanese
Engineering. Dream-Like Handling.
The new Hyundai Pa is a generation different from Getz and Santro design. Styled
with a clear sense of muscularity, its one-and-a-half box, aggressive form makes
for a look of stability, a sense that it is packed with energy and ready to deliver a
dynamic drive.
Price
Hyundai is expected to take Maruti heads on with the pricing of their upcoming
Hyundai Pa car. After launching cars for the masses since so many years, India’s
second largest automobile manufacturer is now targeting the premium segment
with their latest model from the Hyundai’s stable. The analysts predict the pricing
of this premium hunchback to start from Rs. 3 lakh.
This price range would practically rip apart Maruti’s offering in Zen Estilo, which
is priced at a higher tag of Rs. 3.5 lakh. Both the companies are known for their
value based offerings and Hyundai with their extensive service network and brand
reputation for making reliable cars should get the customer’s nod over their
competition.
The official pricing however is still not out. However, the company is said to be
studying the prospects oflaunching the base model at the 3 - lakh price tag.
Place
Sales and service network
As of March 2011, HMIL has 451 dealerships and more than 647 Hyundai
Authorised Service Centers in 340 cities across India. HMIL also operates its own
dealerships known as HyundaiMotor Plazas in large metros across India. HMIL
has the second largest sales and service network in India after Maruti Suzuki.[citation
needed]

28
Promotion
RoadShows
The company plans to stage road shows, to display vehicles in the pavilions during
various college festivals and exhibition. This car will appeal to youngsters more.
Televisionadvertisements
Advertisements to promote and market our productwill be shown on leading
television channels. Major music and sports channels will promote and they will
reach out to the youth will be promoted through Star, Zee, Sony and Doordarshan
etc as it has more viewers.
Radio
Radio is the medium with the widest coverage. Studies have recently shown high
levels of exposure to radio broadcasting both within urban and rural areas, whether
or not listeners actually own a set. Many people listen to other people's radios or
hear them in public places. So radio announcements will be made and
advertisements will be announced on the radio about the productfeatures and
price, qualities, etc.
Print Ads
Daily advertisements in leading newspapers and magazines will be used to
promote the product. Leaflets at the initial stage will be distributed at railway
stations, malls, college areas and various other locations.
Workshops and Seminars
Workshops and seminars will be held in colleges and big corporate to make people
aware about the companies past performance and productfeatures, its affordability
and usage, vast distribution network. Road shows will be conducted where free
trials of the car would be given.

29
Segmentation , Targeting and Positioning Of Hyundai :
Closerto the Customer:
Hyudai offers free fuel vouchers with every purchase of Santro and i10.Hyundai
plans to launch Santro in rural India. (Ghar Ghar Ki Pehachaan)
HMIL recently hosted a Golf event called ‘Hyundai Motor Invitation Golf
Tournament’ in Mumbai.

30
Hyundai Motor India Limited – SWOT Analysis
Strengths:
• HMIL has managed to gain customers loyalty and trust by serving them with
superior technology.
• The Korean car manufacturer has almost become like an Indian brand due to its
long time presence in the Indian market
• HMIL has the second largest market share in overall passenger car segment next
to Maruti Suzuki
• Hyundai Motor India limited is the largest car exporter from Asian Market which
showed a 10% growth compared to last FY
• The domestic sales has witnessed an average growth rate of 19.1%
• HMIL has proved itself by manufacturing cars which suits Indian road conditions
and it has superior quality compared to its competitor MUL in its respective
segments.
• HMIL involves itself in lot of CSR activities by donating funds and vehicles to
the government
Weaknesses
• HMIL is not the first mover in the Indian market, hence it is difficult to capture
the rural market
• Maruti is more reputed and trusted brand in Indian automobile industry among
customers
• Hyundai has lesser network of service stations on highways
• In SUV segment both Tucson and its next model Santa Fe dint make a major
impact
• Since HMIL concentrates on both domestic and International sales there are
higher risks of exchange rate fluctuations
• Hyundai products are not cost effective as it doesn’t compromise its quality

31
Opportunities
• Hyundai may act as threat to Maruti Alto’s market territory
• The labour issues in Maruti Suzuki has affected production and inturn the overall
sales and brand name has been affected. Hyundai can use this opportunity to boost
up sales and expand the market
• SIAM – Society of Indian automobile Manufacturers, have indicated there is
potential market in abroad for the cars exported by HMIL
• There is more scope of HMIL to enter into small car segment as its has dedicated
R&D plant in Hyderabad, India. Hyundai is one of the very few companies that has
widest R&D network across the world located in Korea, Europe, India, US, Japan
• Hyundai has very good opportunity in entering into commercial vehicles and
Recreational vehicles as they are already doing well outside India. Currently HMIL
has its focus only on Passenger car segment
Threats
• Though MSIL seems to be a direct competitor for Hyundai, there are other major
players like Tata, Mahindra imposing a strong threat for Hyundai Motors India to
expand its product category
• Foreign Direct Investments flowing in Indian automobile space are not good
signs for already existing Giants like MUL and Hyundai.
• The increase in petrol prices have paralysed the sales of overall petrol vehicles
• People doesn’t prefer to make new investments as there are more job cuts due to
global economic crisis
• Almost all major automobile players have started invading India to open up their
market and their manufacturing plant in India.”Chennai” is referred to as the
Detroit of Asia!
• Hyundai faced a slight decline in market share due to tough competition from
Ford’s Figo and Volkswagen- Polo
• Many manufacturers have started to concentrate on small car segment as an
alternative to Nano. These will slowdown the expected sales of Eon.
• Maruti new 800 diesel may increase the threats to HMIL

32
Tata Motors
Type Public
Traded as
BSE: 500570 (BSE SENSEX
Constituent)
NSE: TATAMOTORS
NYSE: TTM
Industry Automotive
Founded 1945
Founder(s) J. R. D. Tata
Headquarters Mumbai, Maharashtra, India
Area served Worldwide
Key people
Ratan Tata (Chairman
Emeritus)
Cyrus Pallonji Mistry
(Chairman)
Karl Slym (died 26 January
2014, Managing Director)
Ravi Kant (Vice Chairman)
Products
Automobiles
Commercial vehicles
Coaches
Buses
Construction equipment
Military vehicles
Automotive parts
Services
Automotive design,
engineering and outsourcing
services
Vehicle leasing
Vehicle service
Revenue
US$ 34.7 billion (FY 2012-
13)[4]
Operating US$ 3.06 billion (2012)[4]

33
income
Profit US$ 2.28 billion (2012)
Totalassets US$ 28.05 billion (2012)
Totalequity US$ 6.44 billion (2012)
Employees 59,759 (2012)[4]
Parent Tata Group
Divisions Tata Motors Cars
Subsidiaries
Jaguar Land Rover
Tata Daewoo
Tata Hispano
Website www.tatamotors.com
Tata Motors Limited (formerly TELCO, short for Tata Engineering and
Locomotive Company) is an Indian multinational automotive manufacturing
company headquartered in Mumbai, Maharashtra, India and a subsidiary of the
Tata Group. Its products include passenger cars, trucks, vans, coaches, buses,
construction equipment and military vehicles. It is the world's sixteenth-largest
motor vehicle manufacturing company, fourth-largest truck manufacturer and
second-largest bus manufacturer by volume.[5]
Tata Motors has auto manufacturing and assembly plants in Jamshedpur,
Pantnagar, Lucknow, Sanand, Dharwad and Pune in India, as well as in Argentina,
South Africa, Thailand and the United Kingdom. It has research and development
centres in Pune, Jamshedpur, Lucknow and Dharwad, India, and in South Korea,
Spain, and the United Kingdom. Tata Motors' principal subsidiaries include the
British premium car maker Jaguar Land Rover (the maker of Jaguar, Land Rover
and Range Rover cars) and the South Korean commercial vehicle manufactuer
Tata Daewoo. Tata Motors has a bus manufacturing joint venture with Marcopolo
S.A. (Tata Marcopolo), a construction equipment manufacturing joint venture with
Hitachi (Tata Hitachi Construction Machinery) and a joint venture with Fiat which
manufactures automotive components and Fiat and Tata branded vehicles.
Founded in 1945 as a manufacturer of locomotives, the company manufactured its
first commercial vehicle in 1954 in a collaboration with Daimler-Benz AG, which
ended in 1969. Tata Motors entered the passenger vehicle market in 1991 with the
launch of the Tata Sierra, becoming the first Indian manufacturer to achieve the
capability of developing a competitive indigenous automobile.[6] In 1998 Tata
launched the first fully indigenous Indian passenger car, the Indica, and in 2008

34
launched the Tata Nano, the world's cheapest car. Tata Motors acquired the South
Korean truck manufacturer Daewoo Commercial Vehicles Company in 2004 and
purchased Jaguar Land Rover from Ford in 2008.
Tata entered the commercial vehicle sector in 1954 after forming a joint venture
with Daimler-Benz of Germany. After years of dominating the commercial vehicle
market in India, Tata Motors entered the passenger vehicle market in 1991 by
launching the Tata Sierra, a multi utility vehicle. Tata subsequently launched the
Tata Estate (1992; a station wagon design based on the earlier 'TataMobile' (1989),
a light commercial vehicle), the Tata Sumo (1994; LCV) and the Tata Safari
(1998; India's first sports utility vehicle).
Tata launched the Indica in 1998, the first fully indigenous Indian passenger car.
Although initially criticised by auto-analysts, its excellent fuel economy, powerful
engine and an aggressive marketing strategy made it one of the bestselling cars in
the history of the Indian automobile industry. A newer version of the car, named
Indica V2, was a major improvement over the previous version and quickly
became a mass-favourite. Tata Motors also successfully exported large quantities
of the car to South Africa. The success ofIndica played a key role in the growth of
Tata Motors.[7]
In 2004 Tata Motors acquired Daewoo's South Korea-based truck manufacturing
unit, Daewoo Commercial Vehicles Company, later renamed Tata Daewoo.[8]
On 27 September 2004, Tata Motors rang the opening bell at the New York Stock
Exchange (NYSE) to mark the listing of Tata Motors.[9]
In 2005, Tata Motors acquired a 21% controlling stake in the Spanish bus and
coachmanufacturer Hispano Carrocera.[10] Tata Motors continued its market area
expansion through the introduction of new products suchas buses (Starbus &
Globus, jointly developed with subsidiary Hispano Carrocera) and trucks (Novus,
jointly developed with subsidiary Tata Daewoo).
In 2006, Tata formed a joint venture with the Brazil-based Marcopolo, Tata
Marcopolo Bus, to manufacture fully built buses and coaches.[11]
In 2008, Tata Motors acquired the British car maker Jaguar Land Rover,
manufacturer of the Jaguar, Land Rover and Daimler luxury car brands, from Ford
Motor Company.[12][13][14][15]

35
In May 2009 Tata unveiled the Tata World Truck range jointly developed with
Tata Daewoo;[16] the range went in sale in South Korea, South Africa, the SAARC
countries and the Middle-East at the end of 2009.[16]
Tata acquired full ownership of Hispano Carrocera in 2009.[17]
In 2010, Tata Motors acquired an 80% stake in the Italian design and engineering
company Trilix for €1.85 million. The acquisition formed part of the company's
plan to enhance its styling and design capabilities.[18]
In 2012, Tata Motors announced it would invest around 6 billion in the
development of Futuristic Infantry Combat Vehicles in collaboration with
DRDO.[19]
In 2013, Tata Motors announced it will sell in India, the first vehicle in the world
to run on compressed air (engines designed by the French company MDI) and
dubbed "Mini CAT".
Tata Technologies
Tata Technologies Limited (TTL) is an 86.91% owned subsidiary of Tata Motors
which provides design, engineering and business process outsourcing services to
the automotive industry. It is headquartered in Pune (Hinjewadi) and also has
operations in Detroit, London and Thailand. TTL's clients include Ford, General
Motors, Honda and Toyota.
The British engineering and design services company Incat International, which
specialises in engineering and design services and productlifecycle management in
the automotive, aerospaceand engineering sectors, is a wholly owned subsidiary of
TTL. It was acquired by TTL in August 2005 for 4 billion.
European TechnicalCentre
The Tata Motors European Technical Centre (TMETC) is an automotive design,
engineering and research company based at the campus of the University of
Warwick in the United Kingdom. It was established in 2005 and is a wholly owned
subsidiary of Tata Motors. It was the joint developer of the World Truck.[34]

36
Marketing Mix of TATA MOTORS
Tata motors is a leading automobile brand. It is most widely known for its
commercial vehicles such as buses and trucks. However, TATA motors has also
started an excellent expansion in passenger cars and it is rapidly gaining market
share. The Marketing mix of Tata Motors talks about the 4P of the brand which has
helped the brand rise in the automobile empire.
1. Product: Tata has a very wide range of products it has passenger cars, utility
vehicles, Trucks, Commercial passenger Carriers And Defence Vehicles
Passenger
cars
UtilityVehiclesTrucks Commercial
PassengerCarriers
Indica vista Safari Dicor Tata
Novas
Buses
Indigo XL Sumo Grande TL 4×4 Winger
Nano Sumo Magic
Fiat cars Xenon XT
2. Price: The prices of Tata motors are generally affordable acceptable by the
general public at large. Tata always have something for the lower class people with
Nano being their trump card. Giving discount every month and special promotion
for certain type of vehicle also one of the strong strategy use by Tata Motors.
Discount can be made from Company’s profit or from dealer’s profit at certain
range.
3. Place: Tata Motors has an extensive dealer network covering Indian and
International markets. Wherever you are, there is a Tata Motors Sales and Service
dealership close to you. The channel of distribution, physical location, and
dealership method of distribution and sales is generally adopted. The distribution
of vehicle must be in a very systematic way, from the plant to dealership and to
end user. This is not only in India itself but also to the world-wide dealership.
4. Promotion: Tata motors promote their products via Advetising and after sales
services
5. People: Tata Motors owe our success to the highly motivated and talented staff.
Our recruitment division picks the crème-de-la-crème from premier universities,
management and engineering institutes in India. they put them through rigorous

37
training programmes to hone their entrepreneurial skills and impart comprehensive
product knowledge.
6. Processes: Tata motors follow Balanced Scorecard Collaborative, Inc for
achieving excellence in overall Company performance.
7. Physical Evidence: The management of the company has managed to keep their
hopes alive even in this recession and hopes that the worse is behind Tata Motors
recently launched the most awaited car of the year, Tata Nano and the company
has already received 203,000 booking that are fully paid and 70 percent of the
applicants are ready to wait till the end of 2010 for the car to be manufactured.
Positioning Strategies OfTata Motors :
Example : Tata Indica
It has positioned Indica as ‘more car per car’. The new car offers more space, more
style,more power and more options. Emphasizing the delivery of world class
quality. They have tried to redefine the small car market as It has been understood
in India.

38
Bottom 3 Companies
Honda Cars India Limited
Type Subsidiary
Industry Automotive
Founded December 1995
Headquarters
Greater Noida, Uttar
Pradesh
Number of
locations
Greater Noida, Uttar
Pradesh
Bhiwadi, Rajasthan
Key people
Mr. Hironori Kanayama,
President and CEO
Parent Honda
Website hondacarindia.com
Honda Cars India Ltd. (HCIL) is a subsidiary of the Honda of Japan for the
production, marketing and export of passenger cars in India. Formerly known as
Honda Siel Cars India Ltd, it began operations in December 1995 as a joint venture
between Honda Motor Company and Usha International of Siddharth Shriram
Group. In August, 2012, Honda bought out Usha International's entire 3.16 percent
stake for 1.8 billion in the joint venture. The company officially changed its name
to Honda Cars India Ltd. (HCIL) and became a 100% subsidiary of Honda.
It operates production facilities at Greater Noida in Uttar Pradesh and at Bhiwadi
in Rajasthan. The company's total investment in its productionfacilities in India as
of 2010 was over 16.2 billion.

39
Facilities
HCIL's first manufacturing unit at Greater Noida commenced operations in 1997.
Setup at an initial investment of over 4.5 billion, the plant is spread over 150
acres (0.61 km2). The initial capacity of the plant was 30,000 cars per annum,
which was thereafter increased to 50,000 cars on a two-shift basis. The capacity
has further been enhanced to 100,000 units annually as of 2008. This expansion led
to an increase in the covered area in the plant from 107,000 m² to over 130,000 m².
The company invested 7.8 billion in Bhiwadi for its second productionplant with
an annual productioncapacity of 50,000 units.[2] It operates under the ISO 9001
standard for quality management and ISO 14001 for environment management.
Honda setup its Third plant in India at Tapukara in Alwar District of Rajasthan,
spread over 450 acres with an investment of ₹3526 crores.[3]
HCIL produces the following vehicles in India for local and export markets:
 Honda City (Launched 1998)
 Honda Accord (Launched 2001, Production discontinued in 2013)
 Honda Civic (Launched 2006, Production discontinued in 2012)
 Honda Jazz (Launched 2009, Production temporarily discontinued in early 2013 in
anticipation of all-new model)
 Honda Brio (Launched 2011)
 Honda CR-V (Imported since 2003; 2013 model locally assembled)
 Honda Amaze (launched April 2013)
Sales
HCIL has 152 dealerships across 98 cities in 20 states and 3 Union Territories of
India.[4]
It sold 55,884 units during the period April '09 - February '10 as against 45,052
units during the same period a year ago, recording an increase of over 24%. Honda
jazz is known as Honda fit in other countries.

40
Marketing Mix Honda Motors
Honda motors has a strong marketing mix because of its dynamic use of the
productmarketing mix concept. Below we discuss the marketing mix of Honda
motors.
PRODUCT :
Available Car Models
Honda Jazz Honda City 2008 Honda Civic
Honda Accord2008 Honda Civic Hybrid Honda CR-V
Features:
Looks and Design:
The looks of the Honda cars is stunning or in other words we can say that it is an
outstanding design among its competitors.
Interiors:
Interiors are brilliantly designed, Multidimensional dash, Steering wheel with
audio controls, I pod connective music system, comfortable Seat, safety features
like Airbags etc
Engine, Gearbox and Performance:
I-VTEC engine, Smoothest engine widely spaced gear ratios, Paddle shift, Ride
and Handling, Independent suspension on the front, Wheel base ,ABS, Dual air
bags and EBD are standard feature of this car.
PRICE :

41
Ex ShowroomMumbai
Honda Jazz Jazzbasic
Rs. 743000Jazz
ModeRs. 773786
Jazz Active
Rs. 778871
Honda City 2008 Honda
City 1.5
EMTRs. 825100Honda
City 1.5 SMTRs. 879000
Honda City 1.5 SAT
Rs. 954900
Honda Civic Honda Civic
1.8 E MTRs. 1102300Honda
Civic 1.8 S MTRs. 1274300
Honda Civic 1.8 V MT
Rs. 1307900
Honda Civic 1.8 V AT
Rs. 1389400
Honda Accord2008
Honda AccordElegance
ATRs. 1833700Honda
Accord 2.4 (Base
Model)Rs. 1833700
Honda AccordInspire
MT
Rs. 1833700
Honda AccordElegance
MT
Rs. 1912400
Honda AccordInspire
AT
Rs. 1912400
Honda AccordV 6 3.5
Rs. 2532300
Honda AccordV 6 3.5
Inspire
Rs. 2532300
Honda Civic Hybrid Rs.
22,23,401
Honda CR-V Honda CR-V
2.0
2WD(MT)Rs.2203000Honda
CR-V 2.4 CR-
V(M/T)Rs. 2357200
Honda CR-V 2.4 CR-V(A/T)
Rs. 2430600

42
PLACE :
The Honda City, its first offering introduced in 1997, revolutionized the Indian
passenger car market and has ever since been recognized as an engineering marvel
in the Indian automobile industry. The company has a capacity of manufacturing
100,000 cars.
Sales and Distribution Network:
Strong sales and distribution network : 94 facilities and in 57 cities and 51
Exclusive Dealership. HSCI dealerships are based on the “3S Facility” (Sales,
Service, Spares) format, offering complete range of services to its customers.
Having established itself as a leading brand in the metros, the company is now
focusing on increasing its presence in tier-II towns and cities and plans to increase
its dealership network to more than 100 by the end of 2008-09 fiscal year.
The company is targeting 100 dealer outlets across India by 2009, as per their
expansion strategy which is based on the ’1 dealer per 1000 cars’ formula
PROMOTION :
Honda is a brand known for its quality and innovation. Honda was never into an
aggressive promotional activities but the company always tried to maintain the
quality and created a brand image by providing better customer service. Honda car
like Honda city is the largest seller in the segment and ranked fourth position in
passenger car segment.
Considering the advertisement, Honda has been very careful and precise in their
advertisements. Honda always projected their image as most reliable brand,
advanced technology, eco friendly cars. Even considering the television
commercials, Honda promoted their hybrid car that runs without gasoline and
emits water as the bye product rather than advertising the specific brands existing
in the market. The ad was more concentrated to the company’s technological
advancements and eco friendly image which differentiated Honda from the
competitors

43
Volkswagen India
Type Subsidiary
Industry Automotive
Founded 2007
Key
people
Mr. Mahesh Kodumudi, President
and Managing Director
Parent Volkswagen Group Sales India
Website www.volkswagen.co.in
VolkswagenIndia Private Limited is a subsidiary of Volkswagen Group Sales
India Private Limited that assembles, manufactures and distributes Volkswagen
vehicles in India. It was established in 2007.
Manufacturing facilities
Volkswagen India Private Limited operates a manufacturing plant in Chakan,
Maharashtra which is capable of producing 110,000 vehicles per annum. The plant
is also shared by ŠkodaAuto India Private Limited for assembling the ŠkodaFabia
& Rapid.
Manufactured locally
 Volkswagen Passat (2007–present)

44
 Volkswagen Jetta (2008–present)
 Volkswagen Polo (2010–2013)
 Volkswagen Vento (2010–present)
Sales performance
In the year 2010, VIPL recorded sales of 32,627 vehicles against 3,039 vehicles
sold during the year 2009 and registered a sales growth of over 1,000%.[2]
Fan club
A group of Volkswagen car enthusiasts started a fan club for Volkswagen vehicle
owners and fans and created Volkswagen Fans Club Community Website on 24th
March, 2012. Registered members discuss about their Volkswagen vehicles and
share their knowledge. They help each other in solving issues and guide those
people who are seeking to purchase new Volkswagen vehicle.

45
Marketing Mix of Volkswagen
Product :
15 different models under 3 brands.
Plant at Chakan, near Pune.
More assembly plans in India – competitive advantage.
Awards last year.
Price :
Targeted mainly for the luxury segment in the Indian market.
Plan to capture bigger market through the VW Polo.
Place :
Significant presence – number of dealerships and outlets across major cities.
Promotion:
Launched Integrated Marketing campaign in November, 2009.
Collaboration with DDB Mudra.
Evoke consumer awareness of VW as a brand.
Innovative promotional campaigns – OOH, print ads,TVCs.
Print media – Communicating benefits.
Television Commercials – Brand building.
AD CAMPAIGNS
Highlights the technical qualities it ensures.
“… tested by our engineers. So you don’t need to.”
Highlights Volkswagen as a composite brand.
Cars for different stages of life and career.

47
Nissan Motors India Private Limited
Type Subsidiary
Industry Automotive
Founded 2005
Headquarters Chennai, Tamil Nadu[1][2]
Area served India
Key people
Mr. Kenichiro YOMURA ,
CEO and MD
Parent
Renault Nissan Automotive
India Private Limited
Website www.nissan.in
NissanMotorIndia Private Limited is the Indian subsidiary of NissanMotor
Company of Japan.[3]
History
Nissan Motor India Private Limited (NMIPL) started its operations in India in
2005, with the launch of the Nissan X-Trail (T30), which was imported as a
CBU.[3]
Manufacturing facilities
NMIPL's manufacturing plant in Chennai can manufacture 200,000 vehicles per
annum. The Chennai Plant has an additional 200,000 vehicles per annum capacity
exclusively for French car maker Renault's Indian arm Renault India Private
Limited. The plant's combined capacity is 400,000 vehicles per annum.

48
The plant in Oragadam with an investment of 45 billion (US$720 million) covers
an area of 650 acres (2.6 km2).[4] It will manufacture the Nissan Micra for the
Indian and European market, besides various other models for the Indian market.[5]
Manufactured locally
1. Nissan Micra (launched 2010)
2. Nissan Sunny (launched 2011)
3. Nissan Evalia (launched 2012)
4. Nissan Terrano(launched 10/09/2013)
Imported
1. Nissan X-Trail (Launched 2005)
2. Nissan Teana (Launched 2007)
3. Nissan 370Z (Launched 2010)
Sales and service network
NMIPL has appointed Hover Automotive India for the Sales, Service, Parts,
Marketing & Dealer Development functions for Nissan vehicles in India. Nissan
currently has 40 dealerships across 39 cities in 17 states and 1 Union Territory of
India.[6]

51
Geographical spread of Indian Automobile Industry

52
Demand and Supply balance in the Industry
The automobile industry crisis of 2008–2010 makes us wonder what are the
factorswhich lead to such a crisis. Let us discuss in detail the various demand and
supplyfactors which affect the automobile sector.
Demand Factors
1 . F i n a n c i n g O p t i o n s
Auto industry observers cite car loans as the biggest driving factor for the
expansionof the Compact Car segment. At present, almost 85 per cent of all new
car sales are backed by auto finance, compared to 65 per cent five years
ago.Interest rates on car loans have come down drastically in the past four or five
years,which helps prospective buyers take the plunge. The growth of the CC-
segment in the pastfew years can be mainly credited to factors such as rise in
income levels leadingto increased affordability and simultaneous reduction in
interest rates leading to lower EMIs. The drop in interest rates usually helps very
few people to probably shift fromthe base model to a deluxe model. A larger shift
happens if people are willing to takelong-term loans, like five years instead of the
earlier three-year loans.2.
Advertising And Marketing
Due to the advertising techniques adopted by all the manufacturers in the CC-
Segment the sales have risen drastically. It is all due to because the companies now
adays are using even aggressive selling techniques for which they are even coping
withthe Film celebrities and Cricket stars, like Maruti has contracted Irfan Pathan
as the brand ambassadorof Zen and for Santro Hyundai has contracted for Shah
Rukh Khan.And the companies are even trying to approachto the customer as to
there demand for a vehicle at special interest loans, etc. They are using data
according to the customersreturn and earning capacity for attracting the customers
for there vehicles.
3 . P r i c e O f T h e C a r
One of the major factors that affect the demand of any commodity in the market is
the price of the commodity. As the law of demand also states that with an increase
in price the demand of the commodity decreases and vice versa.Since, in the
compactcar segment market even there are very less competitors there isstiff price
competition. Like the price of Zen in 2001 was Rs. 3.93 lacs whichincreased to Rs.
4.01 lacs in 2005, but still the sale of the Maruti brand keeps onincreasing it was
due to the company’s reputation with the customers.
4. Inc o me O f C o ns umer / Buyer
The income of the consumer or buyer of the car is a very important factor of
demand.In recent time we have seen that due to increase in the Income of the

53
general public,there has been a shift from the Lower CC-segment cars to the Upper
CC-segmentcars
Due to the recent increase in the number of multinationals in India, the income
levelof the employees have risen drastically and has made CC-segment cars an
entry levelcar for a lot of people. The average age of a CC-segment car owner has
also droppedfrom35 years to 31 years in India.
5.Increase In Affordability
The demand for passenger cars is driven mainly by greater affordability, which in
turnincreases the aspiration level of the customers. Todaywith high amount of
disposableincome in the hand of Indian youth, who forms major portion of the
population, PVmarket has larger addressable market.
6 . D e mo g ra phic D rive rs
Cars being aspirational products, purchasedecisions are influenced by the
overalleconomic environment. Increase in per capita income increases the
consumptiontendency of the customer. Growth in per capita income and rising
aspirations andchanging lifestyle is leading to increased preference for carsover
two-wheelers, which is also having a positive rub off on car demand.
7.Availability Of Easy Financing Options
A majority of PV purchases are financed through financial institutions. Over the
past4-5 years car industry has been benefited through significant increase in
affordabilitydue to the decrease in EMIs. Car finance rates dropped from 17% in
2000-01 to 11%in 2005-06. However it has increased and averaged at 13.75% in
2006-07. The currenthardening of interest rates is expected to affect demand
byreducing affordability.8.
New Offerings
Car sales increase when a new model hits the market. Due to escalation
incompetition in Indian car market, frequency of new model launches has
increased. Inthe past one year only the Indian car market has seen many launches
namely SX4,Swift Diesel, Zen Estilo, Spark, Logan, etc.
9 . E x p o r t s
The share of exports from domestic productionis currently at 12-13%, which is
muchlower than current export hubs. Currently, India’s share of global passenger
carsexportvolume stands at less than 1%. But India is fast emerging as a
manufacturinghub for leading global car makers, and several manufacturers have
already firmed up plans for setting up manufacturing bases in India, which will
also be used for exports.3
Supply Factors
1.Presence Across Segments

54
Manufacturers with presence across various productsegments can ensure
higher volume and better capacity utilization by using the common manufacturing
capacity.Typically a customer upgrades from one segment to higher segment and
the presenceacross various segments ensures that the company retains its existing
customers.
2 . E ffic ie nt O pe ra tio ns
Competition in PV segment is very intense and this requires the existing players
toinitiate steps to reduce their costof production. Effective and successful
operationmethods like platform commonality, reduction in vendor base and
workforcerationalization can help a company immensely.
3.Wide Dealer Network And Availability Of Finance
A wide dealer network helps the company serve customers over wide
geographicalarea. Fore.g. Maruti has used its available wide service network as
point of differenceover competitors. The companies are tying up with the financial
institutions havingrural presence to provide additional financing options to
customers in suchareas.
4.Access To Latest Technologies
Indian PV segment is highly competitive with as many a 14 players operating in it
andmore than 80 models on the offering. But still any new model launch meets
withincrease in sales volume for the company. Moreover in a time when a
substantial portion of Indian customer is looking to upgrade in higher segment,
companies withlatest technologies and latest models will catch more attentions
5 . P r i c e O f T h e C a r
Price of the car is one of the major factors that affect the supply as well as the
demandof a car. If the price of the car is high in the market, the manufacturer or the
supplier will want to supply more units in the market so he can earn more profits.In
the automotive industry where the market type is oligopoly, if one company
dropsits price for the car, there is a huge impact on the sales of the other cars as
well as thesame car. In the market the price of one car is inter-related to the price
of the other cars in the same segment.
6 . F a c to rs O f P ro duc tio n
There are some factors of production which influence the supply of a car likeCost
of Raw MaterialLabour CostMachineryInput CostThesefactors influence the
supply of a car largely. If the costof the raw material(Steel, Spare Parts, Rubber)
7.GovernmentPolicies And Taxes
If there is a change in the government policies regarding the increase in the road
taxcharged or the tax which is to be paid per unit sold, the supply of a car will
fluctuatewith the nature of the change.

55
Professional Trade Bodies of The Automobile Industry
SOCIETY OF INDIAN AUTOMOBILE MANUFACTURERS
Society of Indian Automobile Manufacturers (SIAM) is the apex Industry
bodyrepresenting 38 leading vehicle and vehicular engine manufacturers in
India. SIAM is an important channel for the communication for the
Automobile Industry with the Government, National and International
organizations. The Society works very much closely with all the concerned stake
holders and actively participates in formulation of rules, regulations and policies
related to the Automobile Industry. SIAM provides a window for the Indian
Automobile industry and aims to enhance exchanges and communication, expand
economics, trade and technical cooperation between the Automotive Industry and
its international counterparts. With its regular and continuous interaction with the
international bodies and organizations it aims to facilitate upgradation of
technical capabilities of the Indian Industry to match the best practiceworldwide.
SIAM also interacts with worldwide experts to assess the global trends and
developments shaping the Automotive Industry. It has been actively pursuing
the issues like Frontier Technologies viz. Telematics: Promotion of Alternative
Fuels which includes Hydrogen Energy for automotive use through cell
vehicles and Harmonisation of Safety and Emission Standards, etc.
Dissemination of information is the integral part of SIAM'S activities, which it
does through various publications, reports, seminars and conferences. SIAM
organizes the biennial Auto Expo series of trade fairs in co-operation with
Confederation of Indian Industry (CII) and Automotive Component
Manufacturers Association of India (ACMA). SIAM has been striving to keep
pace with the socio-economic and technological changes shaping the Automobile
Industry and endeavour to be a catalyst in the development of a stronger
Automobile Industry in India.
Activities of SIAM
Inspection of vehicles:

56
SAFE,the Society for Automotive Fitness and Environment an initiative of SIAM
focusses oncreating awareness among vehicles users about their responsibility
for cleaner air and safer roads, by proper maintenance of vehicles. SIAM &
SAFE organise campaigns and emission clinics to check vehicles for pollution
and issue of pollution under control certificate for compliant vehicles.
EmissionTesting:
In pursuance of its commitment to reducing pollution SIAM-SAFE have
developed a Computerised PUC System. The first Computerised PUC Centre for
Petrol vehicles was launched in Kolkata.The Computerised PUC Centers are
modeled on international systems.This system minimizes human intervention and
deficiencies prevalent in the current system in the process ofrecording and
issuing PUC certificates, thereby establishing credibility and acceptance to the
certificate issues. SAIM-SAFE have set up computerised emission check centres
in cities across the country.
Traning for Drivers:
The number of accidents in the country is caused due to high stress and low self
esteem among the drivers in particular. Hence there is a need to touch on the
psychological aspects which will enable all drivers to view themselves with
greater pride and involvement in their personal and professional life.SIAM
introduced a new training conceptfor development of softskill of drivers of
commercial vehicles. This training focuses on psychological aspects of the
drivers in order to improve their performance and handle stress arising due to
long working hours. Training is also provided on vehicle maintenance and traffic
regulations by partnering vehicle manufacturers and traffic police. SAFE, along
with several partners organises workshops on soft skill development for
commercial vehicle drivers in various cities across the country.
EducationalProgrammes:
SIAM has undertaken several initiatives for Road Safety education of students,
drivers and the public at large.

57
Online Presence of Players in the Automobile Industry
Maruti Suzuki names Digitas as its digital agency
Ignitee Digital was handling the digital duties of the brand since 2011.
Auto major Maruti Suzuki India has awarded its digital duties to Digitas India.
afaqs! has learnt this from multiple sources. The brand will be handled by the
agency's Delhi office.
Ignitee Digital, which was handling the digital duties of the brand since 2011,
stands to be the agency which has lost the account. Ignitee's duties for Maruti
included building the website, organising campaigns, ORM (online reputation
management) and search optimisation, among others.
Most of the duties to be handled by Digitas will be on the media planning and
buying side, along with SEM (search engine marketing) and SEO (search engine
optimisation). afaqs! also learns that the agency will be responsible to grow the
brand on the social media platforms.
On the digital front, Maruti Suzuki has worked with several agencies in the past,
including Interface Business Solutions (social media marketing for Ritz, Swift
Dzire and SX4), social media agency Media Redefined (Alto K10) and integrated
marketing communication agency Markigence Communications (A-star and
Estilo).
Ongoing List of SocialMedia Examples in the Auto and Car Industry
Chevy Tahoe “Createyou ad” – 2006
Perhaps one of the earliest examples (and boldest) was the advertisement where
anyone could create their own Chevy ads. Many anti-SUV/Auto ads appeared, and
some suggest it was a failed campaign. I believe it was a success forthe very
reasons it was criticized, at least GM took a bold move to embrace what everyone
was talking about, aside from the residual buzz from the campaign itself.
Honda/Acura
Has launched several campaigns such as this ‘create your own profile‘ for your
social network, featuring Honda Pilot. Other examples inlcude Acura TSX
Facebookpage, and a Honda YouTube channel that features a variety of
innovation lead videos.

58
GM launches a Community program -2008
From Neville and Shel of the For Immediate Release program (podcast)“GMnext
is more or less a year-long online initiative around the 100th anniversary of the
company. Here’s a bit of an overview in the event it’s close to what you’re looking
for. Shel did a few podcastswhen they launched.” Aside from this community
initiative, GM continues to push the envelope and has created a ‘social media
newsroom‘.
Chrysler Listens with Insight Community -08
Forming an online community is one thing, but using it to listen to customers, then
making changes is another. Chrysler has launched a Customer Advisory Board that
allows customers to be involved in a two way dialog to make suggestions. This one
was powered by Passenger, see list of other insight vendors.
GM’s many blogs
This Chrysler auto focused blog is rich with media, appears to be frequently
updated, by void of many comments. Of coursemany of you know the GM Fast
Lane blog, which has been around since 2005, authored by employees such as Bob
Lutz, and the GMNext blogs.
Ford’s SocialMedia Press Release
I’ve never really understood the value of the social media press release, as I’d
rather see corporations/employees joining the conversation, as the level of trust
will be higher. In any case, Ford has developed a social media press release for it’s
cars, the layout and visualization of the cars looks fantastic.
Toyota:Masterof Africa -2008
I applaud this community site that talks about 4X4 best practices and sharing, as it
discusses not only the sponsored brands’discussionof their products, butother
companies. Great way to really join the authentic conversations that the market
will already have, and attempt to build trust.
BMW 1 Series Graffiti Facebookcampaign -2008
This is perhaps one of the best case studies of brands getting social media right,
like the Dell Regeneration campaign (both by Federated Media) BMW reaches to
existing Grafiti users to draw what they think the BMW 1 means to them “What
drives you?”. The result is astounding, thousands of beautiful pieces of art created,
and spread across Facebook.NissanFinland launches SocialMap Mashup
This interactive map let’s members upload their destinations and images and let’s
them share with others.

59
Chapter 2 : Promoters And Management Ethos
Promoters, Chairman, Board Of Directors And Management
Personnel of Maruti Suzuki
Name Since Current Position
R. Bhargava 2007 Non-Executive Chairman of the Board
Kenichi Ayukawa 2013 Chief Executive Officer, Managing Director, Director
ToshiakiHasuike 2013 Joint Managing Director, Whole-Time Director
Sudam Maitra 2012 Senior Managing Executive Officer - Supply Chain
S. Siddiqui 2012
Senior Managing Executive Officer - Administration
(HR, IT, Finance & COSL)
M. Singh 2012 Senior Managing Executive Officer - Production
Kazuhiko Ayabe 2012
Managing Executive Officer - Supply Chain, Whole-
time Director
Mayank Pareek Managing Executive Officer - Marketing & Sales
Masayuki Kamiya 2013 Director - Production, Whole-time Director
T. Hashimoto 2012 Executive Officer - Marketing & Sales
M. Kamiya Executive Officer - Production
C. Raman Executive Officer - Engineering
Y. Suzuki Executive Officer - Quality Assurance (QA)
A. Tomer Executive Officer - Quality Assurance (QA)
S. Ravi Aiyar 2013 Executive Director - Legal, Company Secretary
Toshihiro Suzuki 2013 Director
Kinji Saito 2012 Non-Executive Director
Osamu Suzuki 2002 Non-Executive Director
Davinder Brar 2006 Non-Executive Independent Director

60
Biography :
Mr. Ravindra Chandra Bhargava, M.Sc. (Maths), M.A. (Dev. Economics)
serves as the President and Chief Executive Officer at RCB Consulting Private Ltd.
Mr. Bhargava served as the Managing Director of Maruti Suzuki India Ltd. since
1985 and the Chairman and Managing Director since 1990. He joined the Indian
Administrative Service (I.A.S.) in 1956 and stood 1st in the batch and was allotted
to the U.P. cadre. From 1981 to 1997, he served with Maruti Suzuki India Ltd.
initially on deputation from the I.A.S. as Director of Marketing. He served as an
Agricultural Production Commissioner and Secretary to the Government of the
State of Jammu and Kashmir for the Departments of Agriculture, Horticulture,
Animal Husbandry, Forests, Co-operationfrom 1968 to 1973. He served as a
Special Assistant to the Union Minister of Energy, Government of India from 1973
to 1974. From 1974 to 1978, he served as the Joint Secretary to the Government of
India, Ministry of Energy and the Cabinet Secretariat. He served Bharat Heavy
Electricals Limited as the Director of Commercial. He has been the Chairman of
the Board of Maruti Suzuki India Ltd. since December 19, 2007 and Fem Care
Pharma Ltd. since June 25, 2009. He serves as Chairman of the Board of Directors
at Roulunds Codan (India) Ltd. and Roulunds Braking (India) Limited. He served
as the Chairman and a Director of Omax Autos Ltd. until January 2008. Mr.
Bhargava serves as a Member of Advisory Board of Aditya Birla Private Equity
Fund. He has been an Independent Director at UltraTech Cement Limited since
July 6, 2004. He has been a Non-executive Independent Director at Dabur India
Ltd., since January 27, 2005 and Polaris Financial Technology Limited since
March 1999. He has been Independent Director of UltraTech Cement Ltd. since
July 6, 2004. He has been a Director of Polaris since March, 1999. He has been a
Non-Executive Director of Polaris Software Lab Ltd. since March 1999. He has
been an Independent Director of Idea Cellular Ltd, since October20, 2008. He
serves as a Non Executive Director of Maruti Suzuki India Ltd. He has been an
Independent Director of Infrastructure Leasing & Financial Services Limited since
August 1990. He serves as a Director in Optimus Outsourcing Company Limited, a
subsidiary of Polaris Software Lab Ltd. Mr. Bhargava serves as a Director of
Optimus Global Services Limited, IL&FS Limited, Grasim Industries Ltd.,
Machino Bassel (India) Limited, IL&FS Securities Services Ltd. and Thomson
Press (India) Limited. He has been a Director of Samruddhi Cement Ltd. since

61
May 18, 2010. Mr. Bhargava serves as a Member of Board of Governors of Indian
Institute of Management Calcutta. He served as a Director of Lord Krishna Bank,
Ltd. He served as a Director of Shree Digvijay Cement Company Ltd. from
September 12, 2006 to March 25, 2008. Mr. Bhargava has a Master of Sciences
degree in Mathematics from Allahabad University, India and a Master of Arts in
Developmental Economics from Williams College, Williams town, MA, USA.
Mr. Kenichi Ayukawa has been Managing Director and Chief Executive Officer
at Maruti Suzuki India Limited since April 1, 2013. Mr. Ayukawa serves as a
Senior Managing Officer of Suzuki Motor Corp. and served as its a Managing
Officer. He has been a Director of Maruti Suzuki India Limited since July 21, 2008
and has been an Additional Director at Asahi India Glass Ltd. since May 21, 2013.
Mr. Ayukawa has been a Director of Subros since July 29, 2013. He served as a
Non-Executive Director at Pak Suzuki Motor Co. Ltd. He is a graduate from Osaka
University.

62
Corporate Social Responsibility of Maruti Suzuki :
 Maruti Suzuki was the first company to promote safe driving and training in
the country.
 Maruti Suzuki envisions road safety in its flagship Corporate Social
Responsibility arena.
 The company collaborated with the Delhi government in 2000 to set up the
Institute of Driving and Traffic Research (IDTR) at Loni in North East
Delhi.
 In the technical education/skill development area, MSIL has adopted 10
state-run ITIs (one each at Kerala, Tamil Nadu, Maharashtra, two at Goa,
and four at Haryana.) with intent to transform them into the Centers of
Excellence. The company plans to increase the total number of ITIs to 50 by
2015.

63
Promoters, Chairman, BoardOf Directors And ManagementPersonnelof
Hyundai Motors India Limited
Key Executives for Hyundai Motor India Limited
Name Title
Bo Shin Seo
Chief Executive Officer and
Managing Director
R. Sethuraman
Senior Vice President of Finance &
CorporateAffairs and Director
Anish Agarwal Head of Lucknow Zone
Nalin Kapoor
Group Head of Marketing and Senior
General Manager
Head of West Zone
T.
Sarangarajan
No
Relationships
Head of
Production
Division
and Vice
President
Anurag
Singh
No
Relationships
Head of
North Zone
Pankaj
Tiwari
No
Relationships
Head of
Central
Zone
M. Whoo
No
Relationships
Head of
R&d and
Engineering
Operations
-

64
Mr. R. Sethuraman promoted as Director
Mr. RakeshSrivastava promotedas Sr. Vice President
Mr. R Sethuraman as Director Finance and Member of Board and Mr. Rakesh
Srivastava as Sr. Vice President, Sales and Marketing. Prior to this elevation,
Mr. R. Sethuraman was Senior Vice President, Finance and Member of the
Board of Directors of HMIL, while Mr. Rakesh Srivastava was Vice President,
National Sales and Marketing.
.
Mr Bo Shin Seo took over as the company's Managing Director, from Mr H.
W. Park, who is returning to Korea as the Chief Financial Officer of Kia
Motors. Mr Park goes back to his home country after a stint in India.
Prior to his elevation as Managing Director, Mr Seo was Executive Director –
Production, a position he held for two years.
“Mr Seo is an engineer by training, in his distinguished career he has been
Hyundai's ProductionHead at its Alabama plant in the US,” says a press release
from Hyundai India.
Chung Ju-yung a South Korean entrepreneur, businessman and the founder of
all Hyundai Groups of South Korea.
Born
Chung Ju-yung
November 25, 1915
Tongchon, Kangwŏn, [Korea]
(now Tongchon, North Korea)
Died
March 21, 2001 (aged 85)
Songpa District, Seoul, South
Korea
Nationality South Korean
Occupation Businessman
Known for
Founder and honorary chairman
of Hyundai.

65
Corporate Social Responsibility Of Hyundai Motors India Limited :
Hyundai Motor India Foundation ( HMIF) , the Corporate Social Responsibility
arm of Hyundai Motor India Limited, further reiterated its’ commitment to Tamil
Nadu by launching fresh initiatives. HMIF launched two new programs” Project
Go Green” and “Adoptionof Model Villages”. These two programs are the latest
addition to other ongoing projects such as community development, road safety,
education and healthcare.
On the occasion, HMIF also welcomed the 7th batch of 120 Korean Happy Move
volunteers, who will be working on upgrading living and sanitation conditions of
villages and schools in the various districts of Tamil Nadu.
As a part of HMIF’s ongoing support to educationprojects, the Foundation
undertook the following activities.
 Donation of 450 sets of benches to government schools across the state
 Donation of 200 tables and chairs to teachers of 50 schools
 Undertaking responsibility of sinking of Ten (10) bore wells at middle
schools
 Handing out of certificates to the first graduating batch of 50 nursing
students who benefitted from the vocation training scheme of the company
Hyundai Motor Indian Foundation has invested over Rupees Twenty Crore in
various CSR projects since its inception in April 2006.
About the Projects:
Project“Go Green”
Project “Go Green” is an income generating tree planting project with a difference.
Undertaken along with TIST, the project envisages distributing one lakh saplings
to farmers in a phased manner. The farmer will plant the sapling on his land
holdings and be paid by HMIF for its upkeep and maintenance. The proceeds from
sale of the producewill add to his income. Saplings like , teak, jackfruit, mango etc
will be given out. HMIL along with TIST will regularly monitor the progress.
Adoption of ModelVillage
This scheme focuses on sanitation and income generation. Five needy villages and
three of their hamlets in the Kancheepuram district have been identified under this

66
scheme. The villagers will be provided with individual toilets and given lessons in
hygiene. Schools will be provided with safe drinking water. Women’s self help
groups will be provided supportand guidance to make their projects commercially
viable and ensure income for the members.
Happy Move
The happy move volunteers comprise of a contingent of 120 students and 20
doctors all sponsored byHyundai Motor Corporation, Korea. So far 54 villages
and 62 schools have benefited through this initiative under their health, sanitation
and nutrition program. These students have tiled floors of the schools, built new
toilets , increased the level of hygiene standards in the schoolcommunity kitchens,
renovated and repaired the schools where required.
They have also conducted medical camps for adults and educated the villagers
about hygiene issues.
About Hyundai MotorIndia Foundation
Hyundai Motor India Foundation was formed on April 10, 2006. Born out of the
need to provide structured supportto community development, HMIF aims to
uplift the larger section of the society through a Five Point program Viz:
 Education
 Road safety
 Community Development
 Healthcare
 Arts and Culture
All projects of HMIF are extremely popular with the public and well appreciated
by the government. HMIF if funded directly through Hyundai Motor India Limited
(HMIL) through a contribution of Rs 100 for every car sold. For further
information,

67
Promoters, Chairman, Board Of Directors And
Management Personnel of Tata Motors :
JehangirRatanji Dadabhoy Tata (29 July 1904 – 29 November 1993) was a
French-born Indian aviator and business tycoon. He was the former Chairman of
Tata Sons. He became India's first licensed pilot in 1929. In 1983, he was awarded
the French Legion of Honour and, in 1992, India's highest civilian award, the
Bharat Ratna.[1]
Born
29 July 1904
Paris, France
Died
29 November 1993 (aged 89)
Geneva, Switzerland
Nationality Indian
Ethnicity Parsi
Occupation Former Chairman of Tata Group
Known for
Founder of TCS
Founder of Tata Motors
Founder of Titan Industries
Founder of Tata Tea
Founder of Voltas
Founder of Air India
Religion Zoroastrianism
Spouse(s) Thelma Vicaji Tata
Children None
Parents
R.D. and Suzanne Tata nee
Brière
Mr. Karl Slym served as the Managing Director at Tata Motors Limited from
September 13, 2012 to January 26, 2014. Mr. Slym joined Tata Motors in

68
September 2012. Mr. Slym served as the Managing Director and President of
General Motors India Pvt. Ltd. (known as GM India) at General Motors Company
from October1, 2007 to January 1, 2012. He served as an Executive Vice
President of SAIC GM Wuling Automobile Co., Ltd. since January 1, 2012. He
served as President of Cami Automotive Inc. since September 2002. He served as
President and Managing Director for Indian Subsidiary of Motors Liquidation
Company (formerly General Motors Corporation) from October1, 2007 to July
2009. Mr. Slym served as Vice President of Quality at General Motors, Asia
Pacific and GM Daewoo since January 1, 2006. He joined General Motors in 1995
and served as an Assistant Plant Manager at the Oshawa car assembly plant in
1999. He served as plant manager of GM of Canada's Oshawa car plants 1 and 2 in
Ontario, Canada. He served as a Director of General Motors India Pvt. Ltd. until
January 1, 2012. He served as Director of CAMI Automotive, General Motors'
Canadian joint venture with Suzuki Motor Manufacturing Corporation, since
September 2002. He then moved on to general assembly manager at the same
facility before becoming director of manufacturing for the new Opel Polska plant
development in Gliwice, Poland, in 1997. He worked for Toyota U.K. in
Derbyshire, rising to General Assembly Manager, before joining GM. Mr. Slym
served as a Director of Tata Motors Limited until January 26, 2014. He was
awarded a Sloan Fellowship from GM and in 2002 earned a master of science
degree in business administration from Stanford University. He graduated in 1984
from his post-secondaryeducation in productionengineering at England's Derby
University. Mr. Slym passed away on January 26, 2014.
Ratan
Tata 28 December 1937 (age 76)
Surat, India

69
Born
Residence Colaba, Mumbai, India[1]
Nationality Indian
Ethnicity Parsi
Alma mater Cornell University
Occupation
Former Chairman of Tata
Group
Religion Zoroastrianism
Awards
Padma Vibhushan (2008)
KBE (2009)
Signature
RatanTata, KBE (Born Ratan NavalTata on 28 December 1937) is an Indian
businessman of the Tata Group, a Mumbai-based conglomerate. He was the
chairman of the group from 1991-2012. He stepped down as the chairman on 28
December 2012 and now holds the position of Chairman Emeritus of the group
which is an honorary and advisory position. He will continue as the chairman of
the groups charitable trusts.[2]
Early life
Ratan Tata is the adoptive great-grandson of Tata group founder Jamsetji
Nusserwanji Tata.
Tata began his schooling in Mumbai at the Campion Schooland the Bishop Cotton
Schoolin Shimla, and finished his secondaryeducation at the Cathedral and John
Connon School.[4] He completed his B.S. in architecture with structural
engineering from Cornell University in 1962, and the Advanced Management

70
Program from Harvard Business Schoolin 1975.[5] Tata is a member of the Alpha
Sigma Phi fraternity.
Career
Tata began his career in the Tata group in 1962; he initially worked on the shop
floor of Tata Steel, shovelling limestone and handling the blast furnace.[6]
In 1991, J. R. D. Tata stepped down as Tata Industries chairman, naming Ratan as
his successor.
In 1991, Tata was appointed as the chairman of the Tata group. Under his
stewardship, Tata Tea acquired Tetley, Tata motors acquired Jaguar Land Rover
and Tata Steel acquired Corus, which have turned Tata from a largely India-centric
company into a global business, with 65% revenues coming from abroad. He also
pushed the development of the Tata Indica and the Tata Nano Ratan Tata retired
from all executive responsibility in the Tata group on December 28, 2012 which is
also his 75th birthday and he is succeeded by Cyrus Mistry, the 44-year-old son of
Pallonji Mistry and managing director of Shapoorji Pallonji Group.[7][8]
He is chairman emeritus of Tata Sons, Tata Motors, Tata Steel and a few other
group companies. He is also the chairman of the main two Tata trusts Sir Dorabji
Tata and Allied Trusts and Sir Ratan Tata Trust which together hold 66% of shares
in the group holding company Tata Sons.
Ratan Tata has served in various capacities in organisations in India and abroad.
He is a member of the Prime Minister's Council on Trade and Industry. Tata is on
the board of governors of the East-West Center, the advisory board of R&D's
Center for Asia Pacific Policy, the jury panel of Pritzker Architecture Prize -
considered to be one of the world's premier architecture prizes[9] and serves on the
program board of the Bill & Melinda Gates Foundation's India AIDS initiative.[10]

71
Cyrus Pallonji Mistry (born 4 July 1968) is an Irish businessman who became
chairman of Tata Group, an Indian business conglomerate, on 28 December
2012.[2][3] He is the sixth chairman of the group and the second not to be named
Tata, after Nowroji Saklatwala.[4] TheEconomist has described him as "the most
important industrialist" in both India and Britain.[5]
He is the youngest son of Indian construction magnate Pallonji Mistry.[6]
Cyrus Mistry
Born 4 July 1968 (age 45)
Nationality Irish[1]
Alma mater
Imperial College London
London Business School
Occupation Chairman of Tata Group
Spouse(s) Rohiqa Mistry
Children 2
Parents
Pallonji Mistry
Patsy Perin Dubash
Early life and education
Mistry studied at the Cathedral & John Connon Schoolin Mumbai.[7] He graduated
from the Imperial College, London with a BEng in civil engineering and holds a
Master of Science in management from the London Business School. He is a
fellow of the Institution of Civil Engineers.[8][9]
Career
Mistry has been managing director of Shapoorji Pallonji & Company, which is part
of the Shapoorji Pallonji Group. He joined the board of Tata Sons on 1 September
2006, a year after his father retired from it.[1] He served as a Director of Tata Elxsi

72
Limited, from 24 September 1990 to 26 October2009 and was a Director of Tata
Power Co. Ltd until 18 September 2006.[citation needed]
In 2012, Mistry was appointed as the chairman of Tata Sons. In addition, he is also
chairman of all major Tata companies including Tata Industries, Tata Steel, Tata
Motors, Tata Consultancy Services, Tata Power, Tata Teleservices, Indian Hotels,
Tata Global Beverages and Tata Chemicals.[citation needed

73
Corporate Social Responsibility Of Tata Motors :
Education
Education initiatives implemented include scholarships, infrastructure and
facility improvement to allow greater access to quality education, implementing
extra-curricular activities for overall development of students and teacher training
programs.
A joint team of journalists and employees of Tata Motors Thailand donated items
such as sun-filter shades to help block sunshine on the schoolplaygrounds, life-
vests for children in the Baan Phukhem school, Amphur Kaengkrachan and
Phetchburi. Since most of them travel to schoolvia boat, towels, blankets, rice,
slippers and various other essentials in addition to a financial donation for the
construction of the sun-filter shades.
Monetary donations of KRW 35 million were made by Tata Daewoo for delivery
of coal briquette, scholarships for school-going children in South Korea. Training
program for teachers in Jeonbuk, South Korea, and an alliance with Gunsan
Yongkwang Girls' Middle Schoolwas formed under the 'Company SchoolAlliance
Program.'
Employability and Skill Advancement
To promote skill-based employment for youth Tata Motors collaborates with 112
Industrial Training Institutes (ITI) across 19 states under the Institute Management
Committee (IMC) Model. At the plant level, training is provided to women
through Self Help Groups to empower them. The empowerment paves the way for
economic self-reliance. Tata Motors Grihini SocialWelfare Society, which
employs more than 1000 women, achieveda significantmilestone by crossing
a turnover of 13 crores. To align community initiatives with core business
processes,we initiated a 'Driver Training Programme' with a target of training 3.4
million youth over a period of ten years.
JaguarLand Roverwith Birmingham MetropolitanCollege forgeda
partnership to deliver Interactive Learning Programmes for schools and
collegesat the Jaguar Land Rover Education Business Partnership Centres in
Solihull and Castle Bromwich, Birmingham. The Centres will be the hubs for
showcasing engineering careers to pupils from across the region so they consider
engineering when they start to think about their career options. Further, a
partnership with the Institution of Mechanical Engineers (IMechE) builds on a long

74
standing relationship with IMechE and reflects the need for the UK to maintain its
engineering pedigree.
Pursuing the objectives of fostering close relations with the local community and
of providing relevant industrial experience to the engineering students, Tata
Motors South Africa forged an alliance with the Engineering Faculty at the
University of Pretoria. The Company has provided on-the-job industrial training on
various functions like production, quality, purchase, logistics etc., to students from
the University of Pretoria.
Environmental conservation
Tata Motors' focus on environmental management helps preserve the long-term
health of people and ecosystems and build strong relationships with local
communities. Various initiatives have been undertaken within the broad frame of
Environment and Climate Change to address the conservation of natural resources
and energy, minimize waste generation, enhance recovery and recycling of
material and develop eco-friendly process and systems. We have been
continuously working towards reducing our various environmental footprints,
which is evidenced by our decrease in specific consumption levels. We recycle
close to 69% of woodpackaging,eliminating the use of fresh wood. A 200 litre
engine oil barrel can now be used to test 170 engines instead of 85 engines.
At Jamshedpur and Lucknow, the wet garbage from our canteens is converted to
usable organic manure to sustain greenery in the plants. We achieved annualized
energy savings of 230,959 GJ through conservation initiatives across our
operations. Similarly, in last three years, we have reduced Green House Gas
emissions by 22,581.62 tonnes ofCO2 while total energy consumed per vehicle
produced has also decreased.
Healthcare
Tata Motors actively promotes healthcare both at the national and plant levels. A
partnership with Smile Train empowers surgeons to provide free corrective surgery
for children with cleft lip and palette deformities. Further, AIDS awareness
campaigns were conducted for truck drivers. Preventive and curative healthcare
facilities are provided through small Mobile Health Clinics, awareness camps,
hospitals and clinics. Besides, rural health workers are trained to act as foot doctors
to cure minor ailments in their allocated areas.
Tata Motors Thailand also extended vehicular support to raise funds for
helping the Tsunami and Earthquake victims of Japan.

75
Reducing Pollution
Tata Motors has been at the forefront of the Indian automobile industry's anti-
pollution efforts by introducing cleaner engines. It is the first Indian Company to
introduce vehicles with Euro norms well ahead of the mandated dates. Tata Motors'
joint venture with Cummins Engine Company, USA, in 1992, was a pioneering
effort to introduce emission controltechnology for India. Over the years, Tata
Motors has also made investments in setting up of an advanced emission-testing
laboratory.
Restoring EcologicalBalance
Tata Motors has set up effluent treatment facilities in its plants, to avoid release of
polluted water into the ecosystem. In Pune, the treated water is conserved in lakes
attracting various species of birds from around the world thus turning the space
into a green belt.
Tree plantation programmes involving villagers and Tata Motors employees, have
turned acres of barren village green. Tata Motors has planted as many as 80,000
trees in the works and the township and more than 2.4 million trees have been
planted in Jamshedpur region. Over half a million trees have been planted in the
Pune region. Tata Motors has directed all its suppliers to package their products in
alternate material instead of wood.

76
Promoters, Chairman, Board Of Directors And Management
Personnel of Honda Cars India Limited
Honda : Name AgeSince Current Position
Fumihiko Ike 61 2013 Chairman of the Board, Representative Director
TakanobuIto 59 2013
President, Executive President, Representative
Director
Tetsuo Iwamura 62 2013
Executive Vice President, Chief Director of
North America Region, Chief Director of Four-
wheeled Business, Risk Management Officer,
President of Subsidiaries, Representative
Director
Sho Minekawa 58 2013
Senior Managing Executive Officer, Chief
Director of Japan Sales, Chief Director of Safety
Drive Popularization
Takashi Yamamoto 60 2013
Senior Managing Executive Officer, Senior
Director of Four-wheeled Productionin Main
Four-wheeled Business Unit, Director
Yoshiharu Yamamoto60 2013
Senior Managing Executive Officer, Chief
Director of IT, President of Subsidiary, Director
Hidenobu Iwata 2012
Senior Managing Executive Officer, President of
Subsidiary
Masahiro Yoshida 56 2013
Managing Executive Officer, Chief Director of
Administration, Compliance Officer, Director
Koichi Fukuo 2010 Managing Executive Officer
Ko Katayama
Managing Executive Officer, Senior Director of
SCM of Automobiles ProductionSupervision
Unit and Main Automobiles Business Unit
Hiroshi Kobayashi 58
Asia and Oceania, President of Subsidiaries
Yoshiyuki Matsumoto
Managing Executive Officer, President of
Subsidiary
Manabu Nishimae
Europe & CIS & Middle Eastern and Africa,
President of Subsidiary

77
Corporate Social Responsibility Of Honda Cars India
Limited :
Honda Foundation announces Young Engineers and Scientists Award for the
4th Consecutive Year
The YES awards were instituted in 2008 to encourageand support young
Indian engineers and scientists
Honda Motor India Pvt. Limited (HMI) on Feb 26, 2012 announced the winners of
fourth Young Engineers and Scientists’ (YES) awards in India and presented
awards to fourteen students from India’s premier institutes for science &
technology – Indian Institute of Technology.
The YES Award initiative of Honda Foundation has been facilitated by Honda
Motor India Pvt. Ltd., to foster young students who have excelled in the area of
science and technology and continue to aspire for higher academic achievement in
the area of Eco-Technology. Through this initiative, Honda Foundation will grant
financial aid to the winning students and also give them an opportunity to pursue
trainings or higher professional education, in Japan.
A cash scholarship of US $3000, was presented to fourteen students selected from
seven IITs – Delhi, Bombay, Roorkee, Madras, Kharagpur, Kanpur & Guwahati on
the basis of their Cumulative Grade Point Average (CGPA), technical papers,
essays and finally their performance in the one-on-one interviews. All the YES
Award recipients may claim $ 7,000/- for 2 months Summer Training in Japan or
‘Yes Award Plus’ scholarship of US$10,000 if they are admitted to, and join
postgraduate (master or doctoral) study in the designated Japanese universities,
within three years of having received the YES Award.
Hello Woods Symposium
We have held a variety of programs with the theme of "Healthy Forests and
Healthy Kids" at Hello Woods,which includes a restored satoyama village forest
on an expansive, 42-hectare site. The Hello Woods Symposium was launched in
2010 to commemorate the 10th anniversary of the founding of Hello Woods.
Guests representing a variety of perspectives, including officials from government
agencies and local governments as well as researchers and representatives of
NPOs, are invited to exchange views on forests, children, and related topics.

78
Promoters, Chairman, Board Of Directors And
Management Personnel of Volkswagan India
Key Executives for VolkswagenIndia Pvt Ltd.
Name Title
Mahesh Kodumudi
Managing Director, President, Head of
Production – Pune & Maharashtra Plants
and Chief Representative
Hans-Jaochim Rothenpieler
Managing Director for Engineering - VW
Saschen
Wolf-Stefan Specht
Head of Volkswagen Passenger Cars Sales
of India
Maria Stenstrom
Managing Director of Operations of
Volkswagen Group Canada and Brand
Director of Volkswagen Canada
Maik Stephan
Managing Director of Volkswagen Group
Sales
K. K. Swamy Managing Director and Vice President
Frank Tuch
Head of Group Quality Assurance -VW
Group

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