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Metric

Jan 2013

Jan 2014

Total Visits

1.64 Lakhs

5.2 Millions

Organic Traffic

0.61 Lakhs

3.19 Millions

Referral Traffic

0.69 Lakhs

1.22 Millions

Direct Traffic

0.34 Lakhs

0.79 Millions
Strategy
Google Updates
- Panda
- Penguin
- Humming Bird

Strong Competition

Technically Weak

-www.makeupandbeauty.com

-High Loading Time

-www.healthmeup.com

-No Code Optimization

-www.onlymyhealth.com

-Not Responsive
GOOGLE UPDATES
 PANDA

-

Quality Of The Content

 PENGUIN

-

Low Quality Backlinks

 HUMMING BIRD

-

Conversational Search
GOOGLE PANDA UPDATE

- Thin Content Pages
- Low Quality Content Pages
- Automated Pages
- Duplicate Pages With Same Content
- Keyword Stuffed Pages
Be Pro-Active
- LISTED LOW WORD COUNT PAGES I.E. Less Than 600 Words
- Collected Zero Organic Traffic Pages From Google Ananlytics
- Redirected Few Pages To Relevant Pages
- Rewritten Other Articles With Quality Content
RESULT: Traffic Increased When Panda Updates Happen
http://www.screamingfrog.co.uk/seo-spider/
GOOGLE PENGQUIN UPDATE

Sites With Low Quality Backlinks Through
-Directory Submissions
-Social Bookmarkings
-Article Directories
-Low Quality Press Releases
-From Spam & Porn Sites
Be Pro-Active
- Downloaded All Backlinks From Google Webmastertools
- Manually Analyzed All Backlinks
- Listed All Spam Backlinks
- Deleted Few Possible Backlinks
- Uploaded Remaining Backlinks To Google Disavow Tool
RESULT: Traffic Increase When Penguin
Happens
HOW TO MEASURE QUALITY OF THE LINK?
- Domain Authority Should Be 30 And Above (Moz Tool)
- Trust Flow Should Be Above 10 (Majestic Seo)
- Check Back Links Of Respective Backlink
Points To Consider:
-

Manual Analysis Is Important

-

Sometimes You Will See Spam Links With Domain Authority Above 30 And Trust Flow Above 10 (Vice Versa)
www.moz.com
www.majesticseo.com
GOOGLE HUMMINGBIRD UPDATE
HOW WE OVER COME STORNG COMPETITION:
KEWYORD RESEARCH
- MOZ KEYWORD DIFFICULTY TOOL
- LONGTAIL PRO TOOL
CONTENT STRATEGY:
-CONTENT LENGTH
-CONTENT QUALITY
LINK BUILDING:
-QUALITY OUT REACH
-WIKI LINKS
-COPIED CONTENT
-NICHE LINK BUILDING (International Bloggers)
KEYWORD COMPETITIVE RESEARCH (MOZ TOOL)

Take the keywords which have less than 30 competition.
These keywords are easier to rank quickly
KEYWORD COMPETITIVE RESEARCH (LONGTAIL PRO)

Take the keywords which have less than 30 competition.
These keywords are easier to rank quickly
CONTENT STRATEGY
Started writing detailed 2000 to 3000 word potential articles. Read more here : http://goo.gl/0k53D
QUALITY OUT REACH
Find out influencers in the industry and maintain relationships with them.
Mail Subject Line Variations
Guest Post from Beauty Blogger – Vennela

-

1%

Aparna, Guest Post from Beauty Blogger – Vennela

-

5%

Body Text without Sample Work

-

1%

Body Text with Sample Work

-

10%

Mail Body Text Variations
QUALITY OUT REACH
Wiki Links

Links from Copied Content

International Bloggers
http://www.jacobking.com/ultimate-guide-to-scrapebox
CopyScape Mail Subject Line Variations
You have Copied My Content

-

20%

You have Copied My Content - DMCA Complaint

-

60%

You have Copied My Content - DMCA Complaint - LEGAL NOTICE

80%
TECHNICAL OPTIMIZATION
LOADING TIME

CODE OPTIMIZATION

NOT RESPONSIVE
Loading Time Optimization

Before

-

7.0 to 8.0 Secs

After

-

1.6 to 1.8 Secs
Not Responsive
SOCIAL POTENTIAL
Pinterest has lot of potential to drive traffic
FACEBOOK POTENTIAL
Experiments to
improve social
signals

Experiments to
improve Page
Views
sankardatti@gmail.com
www.seoeducation.in

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How to Get 5 Million Visitors to Your Website in 12 months