3. Bad Mobile Site. Good Bye Customer
Over 80% Will abandon a site right away that isn’t optimized
for mobile use because pinching and zooming through a site is a
pain and very frustrating.
4. For the first time, the Google is looking at
more than simply relevant content.
The search-engine-in-chief is now also
looking at how good of a user experience
your site is providing to visitors and using
this as a ranking factor.
This change will affect mobile searches in
all languages worldwide and will have a
significant impact in our search results.”
-Google Webmaster Central Blog 2015
“
MOBILE MATTERS TO GOOGLE NOW MORE THAN EVER
5. How do mobile users behave?
Get To Know Your Customers
6. • 95% of mobile users have
searched for local information
• 61% of users call a business
after searching
• 90% of these people act within 24
hours!
• 90% Off all Mobile users don’t leave
home without their device
Mobile Users Are Local Users
Source:
7. • 57% of mobile users
will not recommend a
business with a bad
mobile website.
• 40% have turned to a
Competitors site
After having a bad mobile
experience.
• 23% of adults have cursed at their
Phone when a site failed to work.
Mobile Users Don’t Settle For Less
Source:
8. 1. There are over 250 MILLION mobile users
in the US alone
2. There are over 310 MILLION mobile
devices in the US
3. More people will use their mobile phones
than PC’s to get online
4. Mobile searches have grown by more than
400% since 2010
5. 80% of customers abandon a mobile
website if they have a bad user experience
Mobile Facts
Source:
9. 70% have compared prices
65% have read reviews
50% of mobile searches lead to purchases!!
Know Your Customers
Source:
10. Know Your Customers
• 71% of them expect a mobile site to load as
fast as a desktop pc website.
• 60% of them expect a mobile site to load in
3 seconds or less.
•78% will retry the site two times or less if it
does not load initially.Source:
11. • The car is broken down on the side of the
road
• They need a last minute caterer
• They need a plumber ASAP
• They need a restaurant last minute
• Their power is out they need an electrician
• They are stranded and need a cab
• They need an attorney
People search for many businesses in times of need.
12. BEST PRACTICES ON MOBILE
Be Thumb-Friendly
Design For Visibility
Simplify Navigation
Make It Local
Keep It Quick
Make It Accessible On ALL Mobile Devices
Make It Easy For Customers To Convert
Use Mobile Site Redirects
Make It Seamless With Your Current Site
Learn, Listen, and Share
So What Does Google Have To Say About All This ?
Source:
13. OUR Mobile websites are designed
to be fast, lightweight and
easy to use. They are designed to
allow customers to search, find you
and call, email or text you.
THE ONE STOP SOLUTION
15. Mobile websites must be designed
with the following things in mind:
1. Thumb Friendly Navigation
Big user friendly buttons that are
easy to click from a mobile phone.
2. Fast Loading!
Mobile websites must be lightweight and
load quickly!
3. Feature Rich
Your mobile site must contain features that get
you
customers and make you money. Click 2 Call,
Click 2 Text, Click 2 Map.
Easy Navigation
16. Click To?
MENU
Restaurant Menus Image Galleries
Video Integration
OpenTable
Integration
Click 2 Email
Click 2 Text
Click 2 Call• Click 2 Call
• Click 2 Text
• Click 2 Email
• Restaurant Menus
• Open Table Integration
• Image Galleries
• YouTube Videos
• Google Checkout
• PayPal Buttons
Custom Features
18. Unlike our competitors who require you to go
through a lengthy re-development process for
your mobile site we do not.
We use state of the art technology to read
your existing PC Website and convert it to
mobile.
PC Website
Mobile Website
Technology Basics
19. Multi - Format
Our mobile sites are built to function on ALL mobile platforms and in all formats
20. Security
Cloud computing is the latest state-of-the-art
method for delivering content on the web;
From YouTube to Facebook it is the norm.
This technology ensures our mobile sites load
fast and reliably worldwide.
Due to the way our technology works (Cloud
Based) your mobile site is warehouse in a safe,
secure manner giving you the security and
peace of mind you need in today's online
world.
21. Most Important Feature's - Click 2's
Click to functionality or Touch to functionality
is the most important feature set a quality
mobile site absolutely MUST have.
Click to functionality gives mobile browsers the
ability to simply push a button and
communicate with your business. This means
more sales and less lost opportunities.
22. Unlike our competitors our development
process is designed around you- the customer-
to be a simple process that anyone can follow,
let's review.
You Buy
You make the decision to go mobile - congrats!
We Listen
We have a meeting with you to go over what
you want in a mobile site and gather vital
pieces of information - all in about an hour.
We Build
Within a few days a prototype is constructed
and we go back and forth until its perfect.
A Simple Development Process
23. Pick a Direction For Your Business
Create A Mobile Friendly Site Or Stick with Your Standard Website
24. 73%
LONG STORY SHORT
If they’re happy with your mobile site, mobile customers mean business
Of mobile searchers trigger
an additional action like
MAKING A PHONE CALL
or VISITING A BUSINESS
25. Ready To Get Started ?
Gary Whitlock
702-620-3316
g.whitlock@nationalmobiegroup.com
www.nationalmobilegroup.com
