Ayush

Ayush
Active Health Workshop
©Hindustan Unilever Limited. This presentation belongs to Hindustan Unilever Network (HULN-2012) and is meant for internal training purpose only.

Which of these best describes you?
1. I pack my child’s 1. When eating 1. Vulnerable to
favourite wafers outside I choose promises of quick
& cream biscuits idlis over vadas, fixes.
instead of fresh clear soups over 2. Often confused
fruits in the tiffin. cream soups, about what to eat
2. I have a cup of tandoori roti in order to stay
tea/coffee with a over butter roti. healthy.
few biscuits or 2. Avoid eating
toast daily processed foods
instead of hot & include more
breakfast (thepla of fresh foods.
or poha or eggs).

Unmotivated Disciplined Struggler


Unmotivated Disciplined Struggler
Examples: Examples: Examples:
• Choose foods just • Includes plenty of • Switches between
because they taste colourful exotic healthy foods and
good. vegetables & fruits in easy, fast foods.
• Does not want to their shopping basket. • Primary reason for
hear about healthy • Chooses foods & choosing healthy
eating & lifestyle beverages because foods is to lose
changes. they contain desirable weight.
nutritional qualities.
For example: High
fibre, low fat, rich in
omega 3 fatty acids.


What makes us unmotivated or a
struggler?
Current
Erratic sleeping & Eating fast &
Lifestyle
eating patterns junk foods

Lack of
Multitaskin
time
Sedentary g
lifestyle but
Alcohol
Exposure to too much of
consumption &
pollutants mental stress
smoking


Case 1
Name : Jaya Shetty • According to WHO by
Age : 28 yrs 2015 there will be 100
% rise in deaths due to
Employment : Executive in a Call cardiac ailments.
Centre
• Approximately 4 people
Lifestyle: die of heart attack
Works on a night shift every minute.
• Foods eaten in cafeteria are burger, • In the last decade India
frankie, sandwich, coke and occasionally may be the only
dal & rice. country in the world
• Dinner usually after the shift at 5 am. now where young
individuals in the age of
Recent events in life: 30 & 40 years are
• Sudden rise in weight, having heart attacks.
blood pressure, cholesterol.
• Advised strict diet & medication.


Case 2
Name : Anil Malhotra • WHO estimates that in
Age : 36 yrs the next decade every
fifth diabetic in the
Employment : Consultant with a world will be an Indian.
leading cosmetic
company • 50 % of people with
diabetes die of
Lifestyle: cardiovascular
• Travels 3 days a week for training. ailments.
• Eats meals at local hotels at irregular • 10-20% of people with
hours. diabetes die of kidney
• Tremendous sales pressure. failure.

Recent events in life:
• Health check-up reveals diabetes.
• Advised strict diet & medication.


Case 3
Name : Renu Mehta • NHFS survey reveals
Age : 38 yrs that at least 30 million
people in India are
Employment : Housewife obese and 20 % school
Lifestyle: children are obese or
• Irregular meal pattern. overweight.

• Skips breakfast due to lack of time & • 60 million people may
household chores. die of chronic illness in
the next decade.
• Nibbles on farsan & chaat in the evening.
Recent events in life:
• Diagnosed for obesity & warned of
osteoarthritis.
• Advised strict diet & physical exercise.


How many Shetty’s, Malhotra’s &
Mehta’s do we know in our lives????


Where is the Solution?
• Include 30-40 mins exercise daily to
maintain the ideal body weight
• Get adequate sleep
• Drink adequate water
• Eat it balanced diet including all food
groups
(eg. Indian thali)
• Maintain meal timings & do not skip meals
• Include plenty of plant food daily in the diet
• Include food rich in phytonutrients &
micronutrients on a daily basis


Phytonutrients
“Add colour to your diet & add years to your life”
• Nutrients derived from plants
• Present in colourful fruits & green leafy vegetables
• Are powerful antioxidants, protect body’s cells from free
radical damage
• Protects our immune system & helps fight against ill
health due to poor diet, ageing, toxins, stress &
environmental pollutants
• Protects us from diseases like cancer, heart disease,
hypertension & diabetes


Phytonutrients
Dr. Srinath Reddy, Professor of Cardiology AIIMS
• WHO recommends 5 servings (400-500 gms) of fruits &
vegetables intake daily for everyone to reduce the risk of
lifestyle diseases.
Due to our current lifestyle we are unable to include
phytonutrients in our diet as per the RDA
• Due to lack of time it becomes inconvenient.
• Poor quality of fruits & vegetables available.
• Inflation causing increase in cost of foods.
• Use of harmful pesticides & hazardous chemicals .
We are thus unable to consume the recommended amounts of
fresh fruits & vegetables
• Is there a solution? Yes! AYURVEDA


.

Ayurveda
• It is a combination of science and philosophy, dealing
equally with the physical, mental, psychological and
spiritual aspects necessary for holistic health.
• Aim of Ayurveda is prevention of illness, preservation of
life and healing of the sick.
• Most ancient 5000-year- old complete medical system &
healthcare we know today with an impressive record of
safety & efficacy.
• Ayurveda and its relation to Indian philosophy is derived
from Vedas.
• Can be used safely along with conventional therapies.


Ayurveda
• Ayurveda heals the body, treats the actual cause for which
the disease has occurred and also helps prevent illnesses.
• It emphasises on improvement in quality of life.
• It is convenient, time saving & cost effective as compared to
other treatments.
• Uses pure and natural indigenous herbs for treatment.


Ayush Truth of Ayurveda,
Proof of Science
• Lever Ayush Therapy – exclusive range of Health & Personal
Care Products.
• Combination of the eternal truth of Ayurveda and the proof of
performance through Modern Science.
• Lever Ayush Therapy range comes with some of the nature’s
healing secrets discovered by Ayurveda almost 5000 years ago
and endorsed by Arya Vaidya Pharmacy, one of the India’s most
reputed houses of Ayurveda .
• Created by Hindustan Unilever Ltd., India’s leading FMCG
Company.


Ayush Products

POSHAK RAKSHAK
RASAYANA RASAYANA

PANCH SHUDDH
RASAYANA SHUDDH SHUNTHI
DEEPAN
KARELA SHUDDH SHUDDH RASAYANA
AMLA LASUN


Safety & Quality

• International Unilever Quality & Safety
• Modern food processing technology with specially designed,
controlled & carefully monitored process of manufacturing
• Safety by SEAC
• Clinically Proven & tested products
• Convenient Dosage Form :
Free flowing powder & capsules


Safety & Quality
• All of the raw materials & finished products are tested for
heavy metals & pesticide content. Govt. of India has made
mandatory heavy metal testing of ayurvedic products only for
export. But, Lever Ayush Therapy follows strict guidelines for all
its products for domestic market too.
• Raw materials & finished products are tested for
microbiological contamination & are microbe free when
packed.
• Raw materials used in the Lever Ayush Therapy products are
standardised to their active content. This ensures optimum
efficacy of the product throughout its shelf life.
• Lever Ayush Therapy products are manufactured as per quality
pharma standards with good manufacturing practices (GMP).


Rasayana
• According to Ayurveda, regular intake of rasayana promotes
longevity, memory, intellect, freedom from disease, youth,
good complexion, strength, immunity and skin lustre.
• Thus, it helps an individual to lead energetic life.
• Research has proved that herbs with rasayana property are
antioxidant & adaptogenic.
• Thus, it raises the general performance capacity during
stress situations.
• It eradicates ailments & keeps them away.
• Promotes & prolongs lifespan.


Rakshak Rasayana


Rakshak Rasayana is
recommended when…
• Unable to eat a balanced diet daily, hence not meeting
the daily nutrient requirements.
• Erratic eating pattern, crash dieting, adulteration of
foods.
• Consumption of junk food, foods high in fat.
• Compensate for the losses of nutrients in cooking.
• Leafy vegetables grown in unhygienic conditions may
cause infections due to contaminated soil & water.
• Fear of eating raw fruits & vegetables as they are
sprayed with harmful chemicals & pesticides for longer
shelf life.
• Skipping meals due to busy work schedule.


This may lead to…
• Deficiency of vital vitamins & minerals in the body
• Causing weakness, lack of energy, lethargy
• Early fatigue, unable to perform daily chores
• Reduced performance at work
• Easily prone to infections due to poor immune system


Ayush Rakshak Rasayana
NEW
• Contains dietary ingredients with Ayurvedic benefits
that are rich in phytonutrients & micronutrients
• Low fat, low calorie, tasty Lemon flavoured drink
DIFFERENT
• Made from safe dietary ingredients such as spinach,
carrot, amla, apple and orange with Ayurvedic
benefits
• Contains no artificial colours
BETTER
• Sugar free product and therefore, it can also be given
to those suffering from diabetes as well as those
wanting to lose weight


Ayush Rakshak Rasayana
45

40

35
MICRONUTRIENTS (mg)

30 ZINC
IRON
25
Column1
20

15

10

5

0

LEADING MLM
BRAND A AYUSH RR
BRANDS

Ayush Rakshak Rasayana provides high
concentration of zinc & iron than the leading
MLM brand in the market


Dosage
• Mix 1 tbsp (7.5 gms) in a glass cold / warm water
(200 ml) every morning & evening
• Tasty tip: Sprinkle a dash of lime, sweeten with
honey or spice it up with jeera


Panch Rasayana


Cluster of Lifestyle diseases
• When any three of the five measures are true for you,
then you are suffering from Syndrome X
• Fasting Plasma Glucose : 110 mg/dl or more
• Waist size (men) : more than 40 inches
Waist Size (women) : more than 35 inches
• HDL cholesterol (men) : less than 40 mg/dl
HDL cholesterol (women) : less than 50 mg/dl
• Triglycerides : 150 mg/dl or more
• Blood pressure : 130/85 or more


Diabetes Obesity Hypertension
• Causes could • Causes: faulty diet, • Blood pressure rises
be lifestyle sedentary lifestyle, when nervous,
related, genetics, excited,
genetic or social & cultural taking excessive salt
medical factors, emotional in the diet or
• Condition factors, hormonal stressed
characterised imbalance • Hypertension or high
by high blood • Condition in which blood pressure is
sugar levels there is accumulation termed as a silent
• Can lead to of excess fat in body killer
long term • May reduce life • When blood pressure
complications expectancy by leading rises,
of heart, to health risks like it can lead to stroke,
kidneys, Hypertension, Stroke, heart attack, kidney
nerves, eyes Atherosclerosis disorders


Management
• Follow a balanced diet
• Foods rich in phytonutrients
• Exercise regularly for 30-40 minutes
• Practice yoga or meditation to relieve stress
• Behaviour modification:


Ayush Panch Rasayana
NEW
• Lever Ayush Therapy Panch Rasayana is made from
Px+TM- a unique blend of natural ingredients, that can
help reduce the risk of Syndrome X and even cancer
DIFFERENT
• Ingredients of Px+TM contain the following phytonutrients
in their natural form
• Alpha & beta carotenoids: may help reduce the risk of
heart disease, carotenoids may also help in reducing risk of
diabetes and cancer
• Lutein : May help reduce the risk of Atherosclerosis
• Quercetin : May help reduce the risk of diabetes,
cardiovascular disease and especially
breast cancer


• Naringenin & Hesperitin : May help reduce the risk of
strokes
• Kaempferol : May help reduce the risk of
ischaemic heart disease
Gluten free product, hence
safe to use for all especially
for people with wheat
allergy
BETTER
• Tamper evident multilayered packaging preventing
adulteration & safeguarding the natural goodness,
nutrition & bioavailability of the formulation


100

90

80
MICRONUTRIENTS (%)

70
ZINC
60
IRON
50
QUERCITIN
40
LUTEIN
30
CAROTENOIDS
20
KAEMPFEROL
10
NARINGENIN
0
HESPERITIN
LEADING MLM
BRAND A AYUSH RR

BRANDS
Ayush Panch Rasayana provides highest concentration of
zinc & iron along with phytonutrients than the leading
MLM brand in the market


Dosage
• Add one tablespoon (approx. 7.5 g) in a glass, add a
little water to make a paste, slowly add a glass of water
(approx. 200 ml) and mix well. Stir to dissolve the
contents completely
• Recommended to be taken twice a day


Poshak Rasayana


Challenges Children face
• No time to eat well or play due to a busy day with list of
activities
• Pressure to excel in studies & participate in many
extracurricular activities
• Exposure to virtual world resulting in avoiding outdoor games

Challenges Parents face
• Child is fussy eater, do not like green leafy vegetables
• Child faces excessive competition in academics & sports
• Child often misses school due to sickness
• Child cannot concentrate


Ayush Poshak Rasayana
NEW
• Micronutrient enriched, specially designed formulation, for
promoting mental and physical development in children
• Meets 1/3rd RDA of micronutrients, critical for physical and
mental development (when taken twice daily)

DIFFERENT
• Provides all the essential nutrients to ensure optimal growth
& development
• Tasty chocolaty nutritive drink for children

BETTER
• Ensures the intake of leafy vegetables & fruits for fussy kids
• Convenient and can be taken anytime, anywhere to ensure
that the growing child's nutrition demands are met


Ayush Poshak Rasayana
Micronutrient content (mg)
50
45
40
35 Iron
30
25 Zinc
20 Carotenoids
15
10
5
0

Leading Retail
Brand A AYUSH PR

BRANDS

Ayush Poshak Rasayana is specially designed as per WHO recommendation
keeping in mind the specific needs of the growing children to provide high
concentration of zinc, iron & carotenoids in comparison to a leading retail brand


Dosage
• 2 tablespoons in a glass of cold/hot
milk in the morning and evening
• Taken twice a day as recommended,
it meets 1/3rd RDA requirement of
iron, zinc, calcium and carotenoids


Growing Needs!
Junior Essentials
with Essential Nutrients along with
Iron & Zinc for Preschool Children


Junior Essentials
NEW
Flavoured Ayurvedic nourishment for pre-school children with
goodness of vitamins, minerals & carotenoids.

DIFFERENT
• Junior Essentials contains micronutrient Zinc which is
essential for proper physical development and growth,
development of brain which affects their emotion,
behaviour, and learning capabilities, building immunity,
wound healing, sense of taste and normal appetite.
• Natural source of Vitamin C helps in absorbing iron

BETTER
• Its available in a delicious choco-vanilla flavor
• Contains micronutrients and carotenoids essential for
growing children


Junior Essentials At Its Best
Analysis of actives

• Zinc
• Iron
• Carotenoids


Naturolact
Banana Flavoured Ayurvedic
nourishment for mothers


Naturolact
NEW
Lever Ayush Naturolact provides nutritional
requirements to increase and support baby’s growth
and development, as well as the mother’s metabolism
and tissue development specific to reproduction.

DIFFERENT
Lever Ayush Naturolact contains shatavari that is
known to improve lactation and promote
nourishment. Ayurveda recommends shatavari for
maintaining maternal health for help in facilitating
• Lactation in lactating mothers
• Strength and nourishment

BETTER
Lever Ayush Naturolact also contains Lauham which is
known to benefit in anemia.


Naturolact
Naturolact with the goodness of Shatavari is also enriched with essential micronutrients
like Iron & carotenoids when compared with leading retail brand.


ashvamax
Enriched with Ashvagandha
which helps
maintain Men's Health


ashvamax
NEW
• Modern research has proved the efficacy of ashvagandha in
improving the levels of serum testosterone.
• ashvagandha improves seminal plasma levels of antioxidant
enzymes and vitamins A,C & E, with correction of fructose
levels.
• ashvamax contains ashvagandha which according to
ayurveda is essential for nourishing the shukra in men

DIFFERENT
The unique formulation in the form Ayurvedic health drink for
Men to help prevent the ill – effects of low testosterone levels.

BETTER
ashvamax also contains Zinc which has been proved by
modern research in playing an important role in improving
serum testosterone levels


ashvamax
Ashvagandha content is higher in ashwamax compared with leading retail
brand & it is also enriched with essential nutrients like zinc, Iron &
carotenoids


Shuddh Amla


Ageing
Our bodies are ageing faster than we are:
• Physical ageing (due to decreased immunity,
long working hours, sleep deprivation, etc)
• Mental ageing (due to added stress levels)
• Lifestyle habits are hastening the process
Ageing leads to:
• Susceptibility to diseases
• Increasing fatigue and tiredness


Shuddh Amla
NEW
• Amla has been proven by Modern Science to have
powerful, antioxidant properties which destroys these
harmful free radicals which attack our normal cells,
causing tissue damage and ageing
• Ayurveda gives Amla the status of a Rasayana which
promotes strength, immunity, youth, longevity, memory,
intellect and vitality
DIFFERENT
• It helps to meet the daily vitamin C requirement
• It is uniquely formulated to mask the sharp sour taste of
Amla, while retaining its natural goodness


Shuddh Amla
BETTER
• Just 2 capsules per day provides the benefit of eating
one Amla (approx 15 g of fruit) everyday
• Obtained from 100% vegetarian sources
• Free of harmful levels of heavy metals, pesticides
and microbe contamination when packed


Superiority of Shuddh Amla
100
90
80
% in formulation

70
60
50
40
30
20
10
0

Leading Brand A
water extract Ayush
amla fresh fruit juice Leading Brand B
powder synthetic
Brands

Ayush Shuddh Amla is formulated from fresh Amla fruit juice powder
which provides the goodness and efficacy from all the active principles of
Amla in a holistic manner. The water extract or the synthetic source will
not provide the optimum efficacy as compared to fresh fruit juice powder


Dosage
• 1-2 capsules daily


Shuddh Lasun


Heart Disease
• Risk factors for heart disease include
smoking, high BP, high cholesterol,
diabetes, hereditary and obesity
• According to WHO India will have 60% of
the heart patients in the world by 2012


Shuddh Lasun
NEW
• Ayurveda recommends regular intake of Lasun (garlic) for
a healthy heart
• Modern Science has proven that, consuming Lasun can
reduce the risk of heart disease
DIFFERENT
• Contains authentic Ayurvedic concentrate juice powder
of fresh Allium sativum which is standardised to ensure
consistent levels of quality in every capsule
• Uniquely formulated to mask the pungent taste and smell
of garlic, while retaining its natural goodness


Shuddh Lasun
BETTER
• 3 capsules of Ayush Shuddh Lasun are
designed to give you the benefits of eating
one large clove of Lasun
• Induction sealing on the bottle lip provides
four layered protection from microbial
contamination


Superiority of Ayush Shuddh Lasun
100
90
% in formulation

80
70
60
50
40
30
20
10
0

Leading Brand A
water extract
Ayush
Fresh Allium sativum juice
Brand powder

Ayush Shuddh Lasun is formulated from fresh Allium Sativum juice powder
which provides the goodness and efficacy from all the active principles of
garlic in a holistic manner. The water extract will not provide the optimum
efficacy as compared to fresh Allium Sativum juice powder


Dosage
• 1 capsule 3 times a day after every meal for minimum
three months
• Caution: Avoid when taking blood thinning medication


Shuddh Karela


Diabetes
• Causes could be lifestyle related, genetic or medical
• WHO estimates that in the future every fourth diabetic
person in the world will be an Indian
• Disease characterised by high blood sugar
• Complications of diabetes may affect eyes, teeth & gums,
heart, kidney, sex organs, blood vessels, nerve and feet


Shuddh Karela
NEW
• Ayurveda recommends Karela for lifestyle related
diseases like diabetes, by balancing aggravated kapha in
the body
• Karela has been proven by modern science to help reduce
high blood sugar levels
DIFFERENT
• It contains an authentic Ayurvedic extract Momordica
charantia that is standardised to ensure consistent levels
of quality in every capsule
• Uniquely formulated to mask the bitter taste of Karela
while retaining its natural goodness


Shuddh Karela
BETTER
• Each capsule contains extract of Momordica
charantia derived from 30g of fresh Karela
• Tamper evident packaging guaranteeing the
purity & freshness of the product


Ayush Shuddh Karela

Ayush
Leading Leading Brand
Benefits Shuddh
Brand A B
Karela
1 cap = 30g of fresh fruit √ × ×

Regulates digestion √ × ×

Capsule √ √ ×

Actives Standardised √ Not Known Not Known
1 1 spoonful of
1 capsule
Dose capsule granules twice
twice daily
a day daily


Dosage
• 1 capsule a day after breakfast


Shuddh Shunthi


Arthritis
• Arthritis literally means joint inflammation
• These are diseases characterised by inflammation (signs
include redness or heat, swelling and symptoms such as pain)
and loss of function of one or more connecting or supporting
structures of the body
• These diseases especially affect joints, tendons, ligaments,
bones and muscles
• Common signs and symptoms are pain, swelling and stiffness
• Disease often experienced by middle aged & elderly persons


Shuddh Shunthi
NEW
• Relief from joint pains due to chronic diseases such as
arthritis & age-related wear and tear of the joint tissue
• According to Ayurveda, Shunthi helps to eliminate ama
(a toxic resultant of undigested food) that settles in
joints causing pain & restricted movements. Thus
treating the root cause of joint pains
DIFFERENT
• Ayurveda also recommends Shunthi for:
– Reducing recurrence of cough and cold
– Improving appetite
– Enhancing digestion


Shuddh Shunthi
BETTER
• Each capsule contains standardised Ayurvedic extract derived
from 2g of pure Zingiber officinale which is standardised to
ensure consistent levels of quality in every capsule


Shuddh Shunthi
Ayush Shuddh Leading Retail
Benefits
Shunthi Brand A
Derived from 2g of raw Zingiber officinale √ ×
Ama eliminating activity √ ×
Fights cough & cold √ ×
Essential phytonutrients √ ×
Anti-arthritic √ ×
Anti-inflammatory √ ×
Actives Standardised √ Not Known
Digestive √ √


Dosage
• 1 capsule a day, to be taken with a
glass of water after breakfast


Yes, It’s Possible!
Ayush
TM
with StresMukti

TM
Ayush StresMukti
NEW
• Ayush StresMukti contains herbs that not only calm your
nerves, but also help you tolerate everyday stress
better
• Helps to restore balance in your body

DIFFERENT
• Ashvagandha is found to be a potential preventive or
therapeutic drug for stress induced disorders
• Ashvagandha exihibites an antidepressant effect & also
works as a mood stabilizer
• Also contains Brahmi which improves memory
• Brahmi has the potential to possibly allow the brain to
be prepared to act under adverse conditions such as
stress.


TM
Ayush StresMukti

BETTER
• It has been clinically evaluated that these herbs
improve mental functions and also produce a
moderate degree of tranquility of mind
• Ayurveda recommends these herbs which are
medhya for improving cognitive functions.


Ayush Slymm


Ayush Slymm
Obesity & Ayurveda
In Ayurveda Medoroga is obesity, and it is caused by
- avyayama (lack of exercise)
- sleshma ahara sevana (intake of diet)
- sneha (oily/fatty foods)

• Obesity is best treated by the use of vatahara,
kaphahara & medohara herbs.
• Ayush Slymm formulated extensively as per
Ayurvedic principles and herbs which are vatahara,
kaphahara and medohara help fight obesity.


Ayush Slymm
Ingredient Story
NEW
Pippali is a bioavailability enhancer. Pippali augments digestive fire
& rejuvenator, improves rasa
DIFFERENT
Guggul is Rasayan, which maintains healthy cholesterol balance &
works well in fat metabolism, Guggul clears the channels of the
body ( as per ayurvedic term) and thus helps in reducing weight. It
scrapes out the fat tissue and does not allow the formation of
excessive fat, mucus and sweat. It augments digestive fire & is a
rejuvenator.
BETTER
Triphala helps in digestion.


Ayush Slymm
Slymm Protocol
1 capsule twice daily half n hour before meals with 1 cup warm
water for 75days.

Diet & Physical Exercise:
Do’s
1) To take normal diet with increased amount of salad (green
vegetable) & soup.
2) To do half an hour of exercise/brisk walking daily.
Don’ts
1) Avoid fatty diet i.e. fried foods, junk foods etc.
2) Cold drinks, ice creams, chocolates, curds, sweets etc.
3) Sleeping in the afternoon after lunch to be strictly avoided.
4) Excessive Tea/ Coffee with sugar


Ayush Deepan Rasayana


Ayurveda & Agni
• Ayurveda believes that an imbalanced Agni (biological
fire) is the root cause of most diseases
• As per Ayurveda, when Agni (biological fire) functions
properly, one lives a long healthy life. If it is deranged,
one becomes sick, when it gets non-functional, the
condition is life threatening
• The Agni (biological fire) helps to digest the food which
is consumed, much like the fire of a stove that cooks the
food kept on it


Do you find yourself ?
• Drinking about 3-4 glasses of water in a day?
• Missing a meal frequently (at least once a week)?
• Eating at irregular times frequently (2-3 times a week)?
• Eating spicy (chilly) food regularly?
• Eating fried / junk food like samosas, pakoras, chips, french fries, pizzas,
burgers frequently (2-3 times a week)?
• Including at least 5 servings of fruits and vegetables in your diet everyday?

Then… Ayush Deepan Rasayana
is the Answer!


NEW
• Helps balance Agni (biological fire)
• Significantly improves digestive health in just 3 days
• A balanced Agni bestows one with better immunity, longevity,
glowing & healthy complexion, vitality, high energy & efficient
metabolism
DIFFERENT
• It contains a consistent measure of combination of herbs and
essential phytonutrients in each capsule
BETTER
• No foul smell or bitter taste
• It provides an Ayurvedic way to balance your Agni (biological fire)


Strain during passage of stools
100 95.45 98.45

75.76
80

Average 60
Percentage
Relief 40

20

0

Day 4
Day 8
Day 23
Days

The efficacy of the product was tested at a Research Centre in Mumbai. It
was observed that there was a significant relief in the symptom strain
during passage of stools within just 3 days of consuming


Dosage
• Customised Dose
Mild Imbalance : 1 capsule once a day for 1 month,
with warm water
Severe Imbalance : 1 capsule twice a day for 7 days and
thereafter 1 capsule every night for next
15 days, with warm water


Ayush
Personal Care &
Relief Workshop

Your 1st thoughts on Personal Care..

• Personal hygiene
• Looking good & confident
• Personality enhancement
• Feeling fresh & active


Popular shampoos contain toxic
chemicals linked to nerve damage
Tuesday, January 11, 2005
by Mike Adams, the Health Ranger
Editor of NaturalNews.com

Researchers at the National Institutes of Health have found a correlation between an ingredient
found in shampoos and nervous system damage. The experiments were conducted with the brain
cells of rats and they show that contact with this ingredient called methylisothiazoline, or MIT,
causes neurological damage. Researchers are concerned that exposure to this chemical by
pregnant women could put their foetus at risk for abnormal brain development. In other people,
exposure could also be a factor in the development of Alzheimer's disease and other nervous
system disorders.

These findings were presented on December 5 at the American Society of Cell Biology Annual
Meeting.
http://www.naturalnews.com/003210_personal_care_products_shampoos.html#ixzz1I4nyY3Xi


Make a Conscious Choice. It helps improve
both internal and external health

Personal Care Product must haves:
1. No harmful chemicals
2. No side effects


Personal Care involves
taking care of…
Health Skin

Personal
Care

Hair
Body


Hair
Vitalisation


Hair: A mirror to your
internal health

No matter what type of hair you have, be it
straight, curly, long, short, oily, dry, thin or thick,
you want your hair to look good & manageable.


Structure of our Hair Hair Strand


Effects of Environmental Factors,
Hair Treatments;
(Colouring, Perming, Straightening…)
Healthy Damaged


Hair Problems may include…
• Dandruff Some hair - raising facts
• Premature greying • By age 35, 40% of Indian men and
• Dry hair & scalp 35% of Indian women have
• Hair loss significant hair problems
• Split ends • Lots of people with hair loss
• Hair breakage develops psychological problems
• Scalp infections such as inferiority complex , low self
& depression
• Itching
• Scaling • Men at a genetic disadvantage with
hair problems being four times being
more common in men as compared
to women
• Balding now getting at youngsters
with 250% increase in the last 5 years
in the age group of 16 to 25 years


Hair Care Regime

1. Nourishment : Oiling hair before
shampooing for nourishment &
for better conditioning results.
2. Shampooing : To remove dirt,
dead skin cells, hair styling
products.
3. Conditioning : Will make your
hair moisturised, add shine &
makes it is easier to untangle.


Lever Ayush Therapy
Hair Poshak Oil


NEW
A unique combination of Ayurvedic
ingredients like Amla, Til Ka Tel,
Rosemary & Neem

DIFFERENT
Reduces hair fall in 3 weeks

BETTER
Dual benefit – nourishes hair &
anti-dandruff


Amla
strengthens hair

Rosemary works
as Anti-dandruff

Key ingredients

Til oil nourishes hair
Neem protects
from Germs


Hair Oil
Change in post use dandruff scores as
compared to baseline
90 85.2
80
70
60
50
% Relief
40
30 14.8 Series1
20
10
0 0

Same
Improved
Worsened

Improvement


Hair Poshak
Bi-Phase Oil
Strengthen
Nourish
Repair


Hair Poshak Bi-Phase Oil
Strengthen
NEW
Glycerin
• Helps to return moisture back to dry scalp
Panthenol
• Strengthens and repairs hair – thus suited for chemically
treated hair.
• Coats and binds to the hair follicles.
• Makes hair appear shiny because of its reputed ability to
"seal" the surface of the hair.
• Moisturizes hair, resulting in softer hair that's easy to
comb.


Nourish
DIFFERENT
• Rosemary Oil: Regular use of rosemary oil helps in
stimulating follicles, slows down premature hair loss and
graying of hair. Regular massage of scalp with rosemary oil
nourishes the scalp and removes dandruff.
• Amla Oil: Strengthens hair at the root, stimulates hair
growth and restores dark pigmentation to gray hair.
• Til Oil: Sesame oil helps in strengthening hair shafts and
roots by nourishing them
• Neem Oil: Helps reducing dandruff
• Coconut Oil: Is the best natural nutrition for hair.


Repair
BETTER
It also contains:
• Light Liquid Paraffin - On hair and other parts
include prevention of brittleness, breaking, and
drying.
• Vitamin E Acetate - It contains valuable antioxidants
that help to keep the immune system up and
improves circulation to all parts of the body,
including the scalp.


GUIDANCE FOR USE
• Shake the bottle well before use so that both the phases
combine to form a homogenous mix. The result is a light
oil that absorbs easily and is relatively less sticky as
compared to other products in the market.
• Make partitions and rub oil in each partition. Make as
many partitions of hair as you can. Rub oil in each
partition. Lightly rub the oil in the roots of hair. This will
help improve blood circulation and make hair strong and
beautiful.
• Avoid washing hair immediately after oiling. For best
results let the oil stay for one day on hair. This will help in
the oil soaking in the scalp better.


Bhringamalakadi
Tailam


NEW
A classical preparation made by the authentic
method of Taila Pak Vidhi (method of processing
medicated oils) described in the Grantha
Sahasrayoga Tailaprakarana.

DIFFERENT
Prevents premature greying, darkens hair &
promotes hair growth.

BETTER
Proven by Modern Science - significantly higher
percentage of specific ingredients present
compared to other well known brands.


Amla juice Cow milk makes hair
strengthens hair soft & silky

Key ingredients

Yashtimadhu
moisturises hair

Til oil
nourishes hair

Bhringaraj darkens hair


Composition of volatiles in
Relative % of authentic volatiles Bhringamlakadi Tailam by GC MS*

100

80

60

40

20

0

AYUSH
Mkt 1
Mkt 2
Brand


Lever Ayush Therapy
Keyur Poshak Shampoo


NEW
A unique Ayurvedic formulation with Triple
benefits
1. Nourishing
2. Strengthening
3. Conditioning
DIFFERENT
It not only conditions deeply but
strengthens hair to make it silky,
smooth & bouncy and shiny.

BETTER
Rich in lather & enchanting fragrance


Amlaki makes
hair soft & silky

Madayantika
cools & relaxes

Key ingredients

Keshraj provides Madhuk strengthens
shine & nourishes hair


Total Combing Time Hair Breakage (mg/10 gm)

Ayush 43.2 Ayush 3.6
Brand A 52.8 Brand A 10.5

Brand B 57.5 Brand B 14.5
Brand C 12.6
Brand C 60.6
Brand D 18.1
Brand D 63.1


Lever Ayush Therapy
Dandruff Naashak
Shampoo


NEW
A unique Ayurvedic formulation with Triple
benefits
1. Anti-Dandruff
2. Cleansing
3. Strengthening
DIFFERENT
Along with anti-dandruff properties, it
protects hair from germs

BETTER
Rich in lather & enchanting fragrance


Amla
strengthens hair

Neem protects
from germs

Key ingredients
Shikakai cleanses
& conditions

Rosemary works
as Anti-dandruff

Henna gives healthy shine


% of improvement of dandruff grade as compared to
baseline grade on day 7

25
21.89
20

% 15.38
15 14.86
improvement
of dandruff
grade 10 8.97
9.68
6.29
5 3.27

0
Brand A Brand B
Brand C
Brand D Ayush
Brand E
Brand F
Brands


Skin Rejuvenation


Ayush Suvarna Poshak Cream


NEW
A unique Ayurvedic formulation with following benefits
1. Lightens skin and enhances complexion
2. Smoothens wrinkles
3. Reduces freckles and blemishes
4. Imparts lustre and glow

DIFFERENT
Dual Benefit : Lightens skin & smoothens wrinkles

BETTER
Its smooth and creamy application leaves your skin
feeling soft, cool & glowing with health.


Rasayani lightens skin,
smoothens wrinkles,
reduces blemishes
Grihakanya protects &
heals the skin

Raktang
Key ingredients cools the skin

Tirit enhances
complexion

Chandradhyuti imparts
Suman Taila moisturises lustre & glow
& softens


Volar and Dorsal- Significant diff in both the formulations at week 6, 8 over week 2 at p<0.05


Pain-free Living


Lever Ayush Therapy
Headache Naashak Roll On


NEW
A unique Ayurvedic formulation eases headache within
15 minutes of application.

DIFFERENT
1. It works on two kinds of headaches.
- Primary headaches like migraine, tension. - Secondary
headaches like sinus.
2. Functional disability is also reduced significantly within
30 minutes.
BETTER
Attributes as compared to other brands: Pleasant smell, easy
to apply, smooth feel after application, doesn't cause skin
irritation as compared to other brands


Gandhapura tel
reduces pain &
inflammation

Pudina ka phool :
Lavang ka Counter irritant &
tel acts local analgesic
as rube
facient

Key ingredients

Kapur strong antiseptic &
decongestant
Hareechaha Tel
Nilgiri reduces pain


The efficacy of the product tested in Lokmanya Tilak hospital, Sion,
Mumbai. It is observed that significant reduction in severity of headache
after application of Ayush Headache Naashak Roll-On was observed in
just 15 minutes.


Lever Ayush Therapy
Pain Naashak Cream


Ayush

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