3. RIL IN RATAIL
ï world bank report on indiaâs fruits and vegetable
trade mentions that india produce 11% of world
vegetable and 15% fruits at 53.63% in global price
but it share in global fruit and vegetable is 1.7%
and 0.5% respectively
ï Lack of best supply chain in fruit and vegetables
ï Food accounted for over two-thirds of the $200
billion indian retail market and yet, it had seen
hardly any penetration modren retail so far
8. COLLECTION CENTRE
ï Visual quality inspection of bulk produces
ï Sorting
ï Crating of acceptable bulk produce
ï Weighting
ï Payment to Farmer
ï Storage it under cooler environment.
ï Loaded it in air Conditioning vehicle and sealed
it
9. PROCESSING STATION
ï Weight of arrived material and confirm with
weight which is taken at collection centre.
ï Visual quality recheck of received bulk.
ï Dump wastage or sell in market
ï Stored(cooler or normal environment) it if
required.
ï Crating of material according to requirement of
stores and dispatch it to different stores.
10. RELIANCE FRESH STORE
ï Received at Store.
ï Keep it for sale.
ï Payment receive from people who buy that
material.
ï Wastage material dumps.
ï Take the customer feedback
11. SRM
ï It provides fertilizers, fuel and credit for farmers
ï Eliminate the middlemen by this reliance hopes
to pass saving to customer
ï Open Collection centre near the farmer
ï Training program for farmer about the new
method of cultivation
12. CRM AT RELIANCE FRESH
ïEmployees welcome the customer and give
portable shopping beg
ï Customer is having any problem in finding any
product they help him
ï They give information about the offers
ï They take feedback from the customer
14. PRODUCT
ï¶Vegetables and fruits
ï¶House hold items
ï¶Food and beverages â All premiere brand +
Private label
ï¶Groceries â only private label
ï¶Dairy products
15. PRICE
ï¶Low cost model
ï¶Discount pricing
ï¶Low margin , high sales volume
ï¶Factors for low pricing
ïBulk purchasing
ïCentral warehousing
ïTransportation
16. PLACE
ï¶Low cost locations
ï¶Targets semi urban population
ï¶All cities in India has at least one outlet
17. PROMOTION
ï¶Discount scheme days â Saturday and Sunday
ï¶Reliance fresh membership card â Reliance One
ï¶Through media especially newspapers.
ï¶Package carry bag
ï¶Bill boards
ï¶Point of purchase displays
18. MARKET STRATEGY PLANS
ï¶Use the internet
ï¶Ask customer what they want
ï¶Direct marketing
ï¶Advertising
ï¶Offer a promotion
ï¶Signage and storefront are important
26. WEAKNESS
ï¶Very Less international market share
ï¶Week IT infrastructure
ï¶ CRM
ï¶Presence at Prime Locations
27. OPPORTUNITIES
ï¶International market in food
ï¶Growing retail market
ï¶Increasing buying power of Indian consumers
ï¶Untapped rural market potential
28. THREATS
ï¶Domestic competitors like big bazaar
ï¶Local vendors
ï¶Change in FDI norms in retail sectors
ï¶ Low Price Competition
29. FUTURE PLAN
ï Retailing through internet and web based
technologies
ï Focus on CRM and SRM
ï Open store in rural area
ï Increase the international market share
ï Increase the logistics of company