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Vijay Shekhar Sharma is an Indian
entrepreneur and founder of Paytm.
Vijay Shekhar Sharma’s incredible life
story!
 A topper in his Hindi medium school, he was lost in transition in college-Delhi College of
Engineering.
The first-bencher in school slowly started gravitating towards the back benches, and in a short
while, was so disheartened and disillusioned with his bad grades, mostly due to language
constraints, that he completely stopped attending college.
However, he realized soon enough that to make it through college he must start learning the
language first and with the help of books, second hand magazines and his friends, he mastered
the language in a way which few can.
He used to spend most of his time in school computer center and dreamt of becoming Sabeer
Bhatia, founder of Hotmail.
In 1997, while in college Sharma with his friends a started the website
indiasite.net and sold it two years later for $1 million to an American
company and in 1988 he passed out the college and started to do job in the
same company.
In 2001 when CEO thought about starting a company at that
time there is only one payment method in the country that was
called telecom operator.
• In 2001 he resigned from the job and formed its own company that is
one97. Mr. Sharma Founded One97 Communications Ltd in 2000 and
serves as its Chairman, Managing Director and Chief Executive Officer.
One97 Communications which offered mobile content like news, cricket
scores, ringtones, jokes and exam results.
Due to no any experience and low mobile
growth rate, he had to face many losses.
The company got expanding and their sever
expenses team expenses were also got
increases.
He was not very aware of cash flow management. He
didn’t do financial planning. He had to raise the loan at
24% rate of interest
To sustain the company Vijay had to raise many debts at a very
higher interest rate.
At that one 97 all income were spend on rent ,salary &
expenses.
Even though he used to go to company before the sun
rises and came when sun got set to save from taunt of
the landlord.
The landlord always taunt him that you should
earn enough to pay your small expenses.
And a time came when his financial situation is very
poor even he was not getting enough diet. He used to
go to his friends home for dinner.
Vijay comes under spiral of loan cycle.
 A client whose payment shortfall hit
the business very hard. (48lacs)
Then he started to do part time job as a consultant. He got at
least 1000per day. And on another way the team is doing work
to handle one97. Vijay also make website for the people to meet
the expenses.
One day when Vijay consulting a client, he met with Piyush Agarwal who need help of
Vijay regarding company software.
Then due to Vijay efforts the company got huge profits. And then he was offered CEO
job but Vijay denied he said m sorry but I have also a company that I had to run ,,,
Due to family forces he had to take a decision that he was ready to give half
time to Piyush company and half to one97.
He was just paid 30000 per month.
Piyush made a office for Vijay's one97 company also in his
building to handle both of the businesses easily.
Vijay asked Piyush to gave him a loan of rs.8lac but Piyush denied and he said that I
invest the money in your company for 40% equity stake.
2010-
when Vijay put the idea of PAYTM
afore the board of directors.
Directors said-
Bod pic#
 In 2010, when he first pitched the idea of entering the payment
ecosystem in front of his board. The board was not convinced, as he was
talking about betting the company's money on a non-existent market.
 So he put 1% of his equity, which was about $2 million around 2010, on
the table and said, "This is for all of you, if I waste the money that we put
on the site." He adds, "There is no fun in doing what others ask you to do,
the real fun is in doing what people say you can't do.“
 Then, in 2010, he LAUNCHED PAYTM, an online payment platform. And it
all came together. 4,000 employees now, an online wallet that is near
ubiquitous and a full-blown e-commerce site.
 “And it is with this belief that the first avatar of Paytm, Pay Through
Mobile, was born, going rapidly onto becoming the next big thing of the
startup ecosystem in India. And, since then it was never looking back.”

After sometime Piyush sold some shares for rupees 87crore.
Today Vijay purchased the full building of Piyush company to
operate PAYTM.
• Today-
• Vijay Shekhar Sharma owns a company whose
current value is a little over $3 billion in the market
in 2016, a dream dreamt when he was struggling to
make ends meet with Rs 10 in pocket. But he tasted
victory the hard way. Nothing came easy for him.
• Life tested him right from the beginning of his
journey to become one of the most influential
people in the business world today.
• Vijay said- I remember the IIM fee
was Rs. 2,30,000! So this was the underdog
movement for me”, “one day I will be worth
enough to hire these people”.
With a net worth of , Paytm’s CEO Vijay Shekhar
Sharma, is the youngest billionaire in India. Ranked at No. 1567,
the 38-year-old founder of the mobile payments platform is
among the world’s 2,043 richest people, according to Forbes’s
latest ‘The World’s Billionaires’ list.
With a net worth of , Mukesh Ambani, the chairman
of Reliance Industries Ltd (RIL), is the richest person in India.
 Paytm stands for “Pay through Mobile”
 It is founded by Vijay Shekhar Sharma in 2010 under the company name
One97 communication.
 Initially it was focused on mobile and DTH recharging.
 It is headquartered in Noida and in 2014 it entered ecommerce market,
providing products and facilities similar to Flipkart and Amazon.
 In 2015, it entered into bus booking.
 One97 now is Paytm’s parent company.
PAYTM-
2015
• MORE THAN 10 CRORE
ACCOUNT.
• 15000 CRORE BUSINESS
REVENUE.
• 109 MILLIONS OF USER.
• RBI GIVES LICENSE OF
PAYMENT BANK TO PAYTM.
2016(AFTER DEMONITISATION)
• 50LACS NEW USER.
• 70LACS NUMBER OF
TRANSACTION DAILY.
• 1.5LACS NUMBER OF SELLERS
ADDED.
• KYC – 0%
• APP DOWNLOAD - 200%
• TRANSACTION - 250%
• CARD DETAIL LOAD- 30%
• VAULT DEPOSIT – 1000%
• APP USE – 435%
HOW DOES PAYTM CAUGHT THE
MARKET-
GOT TITLE SPONSORSHIP INCRICKET ODI SERIES
MATCH.
203.28CORES
ADVERTISEMENTS ON TELEVISIONS, INTERNET, RADIO,
NEWSPAPER ETC.
NATURE OF TRANSACTIONS TAKE
PLACE-
• LOADING MONEY INTO WALLET.
• PURCHASE AT MARKET SITE.
• WALLET TO WALLET TRANSFER.
• WALLET TO BANK TRANSFER . (KYC CUSTOMER 1%)
• WALLET TO BANK TRANSFER. (BASIC CUSTOMER 4%)
• WALLET TO PAYTM PAYMENT BANK( 0% ALWAYS) CURRENTLY,
IT IS IN PROCESS……..
Is Pay tm a profit making organization.???
How does it earn???
Basically its a market strategy to
differentiate itself..
& to SUSTAIN for a longer time in market..
RECHARGE
• DTH, ELECTRICITY, DATA
CARD, LANDLINE, WATER
ETC.
• INSURANCE, FEES, GOLD
ETC.
• COMMISSION 3-5% THEN
CASH BACK.
PAYMENT GATEWAY
• LIKE SNAPDEAL ,
FLIPKART ETC.
• SELLERS ARE INVITED.
• COMMISSION 5-20%
FROM SELLER.
E COMMERCE
• THAT IS GRANTED BY
RBI.
• THERE ARE THREE
TYPES OF WALLET –
SEMI-CLOSE LOOP
WALLET, CLOSE LOOP
WALLET, AND FULL
CLOSE LOOP WALLET.
• ON MERCHANT SITES
YOU CAN ONLY
PAYMENT NOT
WITHDRAW THE CASH.
PAYTM BUSINESS MODEL.
PayTM controls
over 30% of the
recharge market.
Over 1,000 brands
have recently tied up
mini shops with
PayTM to create a
marketplace.
PayTM got the
approval from the
Government and aims
to disburse to 500million
Indians by 2020.
Financial Performance
Paytm Bleeds Red As Net Loss Increases by
312% In FY16 To Rs 1534 Cr; Creates Separate
Ecommerce Business
BECAUSE-
Market reach of leading mobile
payment apps in India 2015-
MARKET SHARE OF ONE97-
Interpretation:
The analysis shows that majority i.e 76% of
the respondents are aware of online
shopping facility and 24% are not aware of
the same.
PIE DIAGRAM showing preference of
the consumer for online shopping
websites for buying products.
Table showing frequency of
consumers buying product through
online shopping before
demonetization
Table showing frequency of consumer
buying product through online
shopping after demonetization
PIE DIAGRAM showing preferred mode of payment normally
used by the customer for buying products
through online shopping before demonetization
PIE DIAGRAM showing preferred mode of payment
normally used by the customer for buying products
through online shopping after demonetization
Vijay Shekhar Sharma
Amazing facts
PAY TM IS
THE
ACRONYM
FOR
“PAY
THROUGH
MOBILE”
PAY TM HAS
25 MILLION
WALLETS.
&
3MILLION
APP
DOWNLOAD
(till jan2016)
Idea of PAY
TM was
Given by
ABHISHEK
RAJAN
Employee of
ONE97
COMMUNICAT
-IONS.
PAY TM is the
only
COMPANY
To receive
Funding from
World’s
largest
E-comm.
Company
-ALIBABA
(25% STAKE)
In 2012,
Pay TM was awarded
‘THE MOST INNOVATIVE
START-UP OF THE
YEAR”
In 2013,
Knowledge Faber Best
Mobile Wallet Program
Award
In 2016,
Paytm wins ET Brand
Equity Most Trusted
Brand of the Year 2016.
In 2017,
Paytm wins Best
Consumer Mobile
Service award at the
11th IAMAI India Digital
Summit.
IN 2014,
Pay TM was awarded by
“APPLE STORE’S BEST
APP” in the Mobile/DTH
Recharge & Shopping
Category
In 2015,
Paytm Wallet gets the
Best Digital Wallet Award
at IAMAI' India Digital
Awards in Delhi on 15th
Jan 2015
• IN 2015-
Vijay Shekhar Sharma recognized among the
most Innovative CEOs of 2014 by Inc India.
Vijay Shekhar Sharma featured in Economic
Times "India's Hottest Business Leader under
40"
IN 2016-
Vijay Shekhar Sharma wins IMPACT Person of the Year Award 2016.
Vijay Shekhar Sharma wins Uttar Pradesh government’s top Yash
Bharti Award.
Vijay Shekhar Sharma wins ET Panache Trendsetting Entrepreneur
Award.
Vijay Shekhar Sharma chosen as Entrepreneur of the Year at ET
Awards for Corporate Excellence.
Vijay Shekhar Sharma named Businessman of the Year at GQ Men
of the Year Awards.
IN 2017-
Vijay Shekhar Sharma wins Forbes Top 40 Under
40 Award.
Are the people
happy?? Yes.!
Why.?
?????
Saves
money
by deep
discounts
Safe
&secure
payments
(RBI
approved
)
45+
banks
for Net
Banking
.
Rs.
1lac+
money
transfer
Quick
payment
at Pay
TM
Easily
accessible.
(anytime
anywhere)
Chat
messagin
g
(For
bargain)
Follows
KYC rules
&
regulatio
ns
Mobile
friendly
App
SWOT ANALYSIS
STRENGTH
WEAKNESS
OPPORTUNITY
THREATS
1. Smartphone
users.
2. Compatible
with all possible
platforms
3.Labour cost
eliminated
4. No Location and
geographical
issues
1. Processing takes
time and fails
sometimes.
2. Lots of functionalities
which makes app bulky
and takes lot of space
3. Reliability of data
4. Unable to handle
the huge traffic.
Exponential
growth in
future
Industry or
lifestyle trends
Partnership or any
agencies
Enter world
of online
shopping
“TO THE WINNERS, WHO WON BECAUSE
THEY NEVER GIVE UP..”
-VIJAY SHEKHAR SHARMA
THANK YOU
Bargain jee bhar karo..
Apne price pe done
karo..
Pay tm karo.

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PAYTM - HOW PAYTM POSITIONING THE MARKET

  • 1.
  • 2. Vijay Shekhar Sharma is an Indian entrepreneur and founder of Paytm.
  • 3. Vijay Shekhar Sharma’s incredible life story!
  • 4.  A topper in his Hindi medium school, he was lost in transition in college-Delhi College of Engineering. The first-bencher in school slowly started gravitating towards the back benches, and in a short while, was so disheartened and disillusioned with his bad grades, mostly due to language constraints, that he completely stopped attending college. However, he realized soon enough that to make it through college he must start learning the language first and with the help of books, second hand magazines and his friends, he mastered the language in a way which few can. He used to spend most of his time in school computer center and dreamt of becoming Sabeer Bhatia, founder of Hotmail.
  • 5. In 1997, while in college Sharma with his friends a started the website indiasite.net and sold it two years later for $1 million to an American company and in 1988 he passed out the college and started to do job in the same company.
  • 6. In 2001 when CEO thought about starting a company at that time there is only one payment method in the country that was called telecom operator.
  • 7. • In 2001 he resigned from the job and formed its own company that is one97. Mr. Sharma Founded One97 Communications Ltd in 2000 and serves as its Chairman, Managing Director and Chief Executive Officer. One97 Communications which offered mobile content like news, cricket scores, ringtones, jokes and exam results.
  • 8. Due to no any experience and low mobile growth rate, he had to face many losses.
  • 9. The company got expanding and their sever expenses team expenses were also got increases.
  • 10. He was not very aware of cash flow management. He didn’t do financial planning. He had to raise the loan at 24% rate of interest
  • 11. To sustain the company Vijay had to raise many debts at a very higher interest rate. At that one 97 all income were spend on rent ,salary & expenses.
  • 12. Even though he used to go to company before the sun rises and came when sun got set to save from taunt of the landlord.
  • 13. The landlord always taunt him that you should earn enough to pay your small expenses.
  • 14. And a time came when his financial situation is very poor even he was not getting enough diet. He used to go to his friends home for dinner.
  • 15. Vijay comes under spiral of loan cycle.  A client whose payment shortfall hit the business very hard. (48lacs)
  • 16. Then he started to do part time job as a consultant. He got at least 1000per day. And on another way the team is doing work to handle one97. Vijay also make website for the people to meet the expenses.
  • 17. One day when Vijay consulting a client, he met with Piyush Agarwal who need help of Vijay regarding company software. Then due to Vijay efforts the company got huge profits. And then he was offered CEO job but Vijay denied he said m sorry but I have also a company that I had to run ,,,
  • 18. Due to family forces he had to take a decision that he was ready to give half time to Piyush company and half to one97. He was just paid 30000 per month.
  • 19. Piyush made a office for Vijay's one97 company also in his building to handle both of the businesses easily.
  • 20. Vijay asked Piyush to gave him a loan of rs.8lac but Piyush denied and he said that I invest the money in your company for 40% equity stake.
  • 21. 2010- when Vijay put the idea of PAYTM afore the board of directors. Directors said-
  • 22. Bod pic#  In 2010, when he first pitched the idea of entering the payment ecosystem in front of his board. The board was not convinced, as he was talking about betting the company's money on a non-existent market.  So he put 1% of his equity, which was about $2 million around 2010, on the table and said, "This is for all of you, if I waste the money that we put on the site." He adds, "There is no fun in doing what others ask you to do, the real fun is in doing what people say you can't do.“  Then, in 2010, he LAUNCHED PAYTM, an online payment platform. And it all came together. 4,000 employees now, an online wallet that is near ubiquitous and a full-blown e-commerce site.  “And it is with this belief that the first avatar of Paytm, Pay Through Mobile, was born, going rapidly onto becoming the next big thing of the startup ecosystem in India. And, since then it was never looking back.” 
  • 23. After sometime Piyush sold some shares for rupees 87crore. Today Vijay purchased the full building of Piyush company to operate PAYTM.
  • 24. • Today- • Vijay Shekhar Sharma owns a company whose current value is a little over $3 billion in the market in 2016, a dream dreamt when he was struggling to make ends meet with Rs 10 in pocket. But he tasted victory the hard way. Nothing came easy for him.
  • 25. • Life tested him right from the beginning of his journey to become one of the most influential people in the business world today. • Vijay said- I remember the IIM fee was Rs. 2,30,000! So this was the underdog movement for me”, “one day I will be worth enough to hire these people”.
  • 26. With a net worth of , Paytm’s CEO Vijay Shekhar Sharma, is the youngest billionaire in India. Ranked at No. 1567, the 38-year-old founder of the mobile payments platform is among the world’s 2,043 richest people, according to Forbes’s latest ‘The World’s Billionaires’ list. With a net worth of , Mukesh Ambani, the chairman of Reliance Industries Ltd (RIL), is the richest person in India.
  • 27.  Paytm stands for “Pay through Mobile”  It is founded by Vijay Shekhar Sharma in 2010 under the company name One97 communication.  Initially it was focused on mobile and DTH recharging.  It is headquartered in Noida and in 2014 it entered ecommerce market, providing products and facilities similar to Flipkart and Amazon.  In 2015, it entered into bus booking.  One97 now is Paytm’s parent company.
  • 28. PAYTM- 2015 • MORE THAN 10 CRORE ACCOUNT. • 15000 CRORE BUSINESS REVENUE. • 109 MILLIONS OF USER. • RBI GIVES LICENSE OF PAYMENT BANK TO PAYTM. 2016(AFTER DEMONITISATION) • 50LACS NEW USER. • 70LACS NUMBER OF TRANSACTION DAILY. • 1.5LACS NUMBER OF SELLERS ADDED. • KYC – 0% • APP DOWNLOAD - 200% • TRANSACTION - 250% • CARD DETAIL LOAD- 30% • VAULT DEPOSIT – 1000% • APP USE – 435%
  • 29. HOW DOES PAYTM CAUGHT THE MARKET- GOT TITLE SPONSORSHIP INCRICKET ODI SERIES MATCH. 203.28CORES ADVERTISEMENTS ON TELEVISIONS, INTERNET, RADIO, NEWSPAPER ETC.
  • 30. NATURE OF TRANSACTIONS TAKE PLACE- • LOADING MONEY INTO WALLET. • PURCHASE AT MARKET SITE. • WALLET TO WALLET TRANSFER. • WALLET TO BANK TRANSFER . (KYC CUSTOMER 1%) • WALLET TO BANK TRANSFER. (BASIC CUSTOMER 4%) • WALLET TO PAYTM PAYMENT BANK( 0% ALWAYS) CURRENTLY, IT IS IN PROCESS……..
  • 31. Is Pay tm a profit making organization.??? How does it earn??? Basically its a market strategy to differentiate itself.. & to SUSTAIN for a longer time in market..
  • 32. RECHARGE • DTH, ELECTRICITY, DATA CARD, LANDLINE, WATER ETC. • INSURANCE, FEES, GOLD ETC. • COMMISSION 3-5% THEN CASH BACK. PAYMENT GATEWAY • LIKE SNAPDEAL , FLIPKART ETC. • SELLERS ARE INVITED. • COMMISSION 5-20% FROM SELLER. E COMMERCE • THAT IS GRANTED BY RBI. • THERE ARE THREE TYPES OF WALLET – SEMI-CLOSE LOOP WALLET, CLOSE LOOP WALLET, AND FULL CLOSE LOOP WALLET. • ON MERCHANT SITES YOU CAN ONLY PAYMENT NOT WITHDRAW THE CASH. PAYTM BUSINESS MODEL. PayTM controls over 30% of the recharge market. Over 1,000 brands have recently tied up mini shops with PayTM to create a marketplace. PayTM got the approval from the Government and aims to disburse to 500million Indians by 2020.
  • 34. Paytm Bleeds Red As Net Loss Increases by 312% In FY16 To Rs 1534 Cr; Creates Separate Ecommerce Business BECAUSE-
  • 35. Market reach of leading mobile payment apps in India 2015-
  • 36. MARKET SHARE OF ONE97-
  • 37.
  • 38. Interpretation: The analysis shows that majority i.e 76% of the respondents are aware of online shopping facility and 24% are not aware of the same.
  • 39. PIE DIAGRAM showing preference of the consumer for online shopping websites for buying products.
  • 40. Table showing frequency of consumers buying product through online shopping before demonetization
  • 41. Table showing frequency of consumer buying product through online shopping after demonetization
  • 42. PIE DIAGRAM showing preferred mode of payment normally used by the customer for buying products through online shopping before demonetization
  • 43. PIE DIAGRAM showing preferred mode of payment normally used by the customer for buying products through online shopping after demonetization
  • 45.
  • 46. Amazing facts PAY TM IS THE ACRONYM FOR “PAY THROUGH MOBILE” PAY TM HAS 25 MILLION WALLETS. & 3MILLION APP DOWNLOAD (till jan2016) Idea of PAY TM was Given by ABHISHEK RAJAN Employee of ONE97 COMMUNICAT -IONS. PAY TM is the only COMPANY To receive Funding from World’s largest E-comm. Company -ALIBABA (25% STAKE)
  • 47. In 2012, Pay TM was awarded ‘THE MOST INNOVATIVE START-UP OF THE YEAR” In 2013, Knowledge Faber Best Mobile Wallet Program Award
  • 48. In 2016, Paytm wins ET Brand Equity Most Trusted Brand of the Year 2016. In 2017, Paytm wins Best Consumer Mobile Service award at the 11th IAMAI India Digital Summit. IN 2014, Pay TM was awarded by “APPLE STORE’S BEST APP” in the Mobile/DTH Recharge & Shopping Category In 2015, Paytm Wallet gets the Best Digital Wallet Award at IAMAI' India Digital Awards in Delhi on 15th Jan 2015
  • 49. • IN 2015- Vijay Shekhar Sharma recognized among the most Innovative CEOs of 2014 by Inc India. Vijay Shekhar Sharma featured in Economic Times "India's Hottest Business Leader under 40"
  • 50. IN 2016- Vijay Shekhar Sharma wins IMPACT Person of the Year Award 2016. Vijay Shekhar Sharma wins Uttar Pradesh government’s top Yash Bharti Award. Vijay Shekhar Sharma wins ET Panache Trendsetting Entrepreneur Award. Vijay Shekhar Sharma chosen as Entrepreneur of the Year at ET Awards for Corporate Excellence. Vijay Shekhar Sharma named Businessman of the Year at GQ Men of the Year Awards.
  • 51. IN 2017- Vijay Shekhar Sharma wins Forbes Top 40 Under 40 Award.
  • 52. Are the people happy?? Yes.! Why.? ????? Saves money by deep discounts Safe &secure payments (RBI approved ) 45+ banks for Net Banking . Rs. 1lac+ money transfer Quick payment at Pay TM Easily accessible. (anytime anywhere) Chat messagin g (For bargain) Follows KYC rules & regulatio ns Mobile friendly App
  • 54. 1. Smartphone users. 2. Compatible with all possible platforms 3.Labour cost eliminated 4. No Location and geographical issues
  • 55. 1. Processing takes time and fails sometimes. 2. Lots of functionalities which makes app bulky and takes lot of space 3. Reliability of data 4. Unable to handle the huge traffic.
  • 56. Exponential growth in future Industry or lifestyle trends Partnership or any agencies Enter world of online shopping
  • 57.
  • 58. “TO THE WINNERS, WHO WON BECAUSE THEY NEVER GIVE UP..” -VIJAY SHEKHAR SHARMA THANK YOU Bargain jee bhar karo.. Apne price pe done karo.. Pay tm karo.