Learn how to reward and recognize your brand advocates and keep them motivated. Explore 10 different ways to keep your brand advocates enthused. Join the brand advocacy community on LinkedIn - http://bit.ly/BrandAdvocacyCommunity
3. 1. Promote Them
Feature interviews with brand
advocates on your website and in your
offline media
Feature brand advocates in your
newsletter
Talk about your brand advocates on
your social channels
4. 2. Give them something to display
Give them a plaque or Certificate
Give them a Badge to display on
their website and blogs
5. 3. Preferred treatment
Shower them with love
For e.g. at your conferences/events,
make sure you provide them
Discounted offerings
Separate seating for them right up
front,
Maybe a separate dedicated Wi-Fi
connection
A special lounge.
6. 4. Enable Engagement with them
On your website and social networks
Introduce a brand advocate of the
month
Let them play the lead role for a day:
via their blog post or
virtual presentation
Online Skype Q&A
Focus on helping them make new
connections
9. 6. Publications and Books
Establish tie-ups with publishers and
authors who can provide discounted
offerings or free books for your
advocates to review.
Almost all publishers have a review
program
Publish the reviews on your and the
brand advocates social networks
10. 7. Shareable Giveaways
Let your brand advocates give away
your next product, eBook or
whitepaper to others in their
communities or via their blogs etc.
Other giveaways could be
complimentary coupons for training
by partners, which they can further
giveaway to others, thereby helping
promote themselves and the
partners.
11. 8. Custom T-shirts / Letterheads /
Envelopes
T-shirts/Jackets – which prominently
state their expertise or contributions.
These need to be cool, just slapping
your logo on to a t-shirt is useless.
Something as simple as providing
printed envelopes or business cards
with their name. This is uber cool if
executed well.
12. 9. Share, contribute or co-author
content
Invite them to share, contribute or
co-author content with you
Feature their articles on your
blog/community sites.
Try and get content syndicated
even in regular print channels if
possible.
Include links to their samples, and
presentations within your articles,
documentation and product
13. 10. Invite them to the inner circle
Provide them access to
Top Executives
Product teams
Special events
And include them in your product
planning process
14. What not to do?
Cash Rewards
Hiding the rules of engagement
15. Bonus Idea - Segmentation
Encourage and recognize different
skills, expertise and contributions.
Could be in terms of recognizing
different kinds of people
Some contribute articles, some provide
their time guiding and supporting
others, some are great at reviewing
content etc.
Segmentation of brand advocates
can also be based on the products
they specialize in.
The kind of activities people do. E.g.
people who blog, podcast, webcast,
speak at events, contribute on forums,
or their presence in traditional media.
16. Want more ideas, strategies and answers?
Join the brand advocacy community on LinkedIn
http://bit.ly/BrandAdvocacyCommunity
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