Which of the below is NOT a benefit of brand power? Question 22 options: A) Improved perception of product performance B) More elastic consumer response to price increases and more inelastic consumer response to price decreases C) Less vulnerability to competitive marketing actions and marketing crises. D) Higher margins E) Additional brand extension opportunities.

1. Which of the below is NOT a benefit of brand power? Question 22 options: A) Improved perception
of product performance B) More elastic consumer response to price increases and more inelastic
consumer response to price decreases C) Less vulnerability to competitive marketing actions and
marketing crises. D) Higher margins E) Additional brand extension opportunities