1. Presentation topic BURJ AL ARAB
Submitted to Mr Idress Awan
Submitted by Saniah Saleem Rao
Class BBA 4th

2. HISTORY
INTRODUCTION
LOCATION
CHARACTERISTICS
EXPERIENCE
RISK CONSTRUCTION MANAGEMENT
DIFFERNENCIATES SKILLS &
KNOWLEDGE
ESTABLISHED IN A LARGE MARKET
Briefly overview

3. WORK POSITION CHALLENGING WORK
DRIVEN MARKET
ACHIEVEMENTS
ROYAL SUITS
RESTAURANTS
COMPETITORS
HOTEL FACILITY
OTHER FACILITY
MAJOR PROJECTS

4. UNDER PROJECTS
CEO MESSAGE
REVENUES
STRATEGIC PLAN
CONCLUSION

6. Burj al arab

7. MOHAMMED BIN RASHID AL
MAKTOUM
Owner Name

8. "TO BE THE WORLD'S MOST
LUXURIOUS HOTEL WITH A TEAM
DEDICATED TO OUTSTANDING
PERSONALIZED SERVICE, SURPASSING
GUEST EXPECTATION BY PROVIDING
THE ULTIMATE ARABIAN
HOSPITALITY EXPERIENCE”
Mission statement

9. TO BE A WORLD CLASS
INTERNATIONAL HOTEL AND
HOSPITALITY COMPANY, COMMITTED
TO BEING THE INDUSTRY LEADER IN
ALL OUR ACTIVITIES THROUGH
DEDICATION TO OUR CUSTOMERS AND
COLLEAGUES
Vision statement

10. CONTRACTION BEGAN 1995 .
3000 COMPANIES ARE INVOLVED.
250 DESIGNER FROM UK , USA & DUBI.
3500WORKERS AT SITE ON TIME.
History

11. T Y P E 7 * L U X U R Y H O T E L
L O C A T I O N J U M E I R A H B E A C H R O A D ,
J U M E I R A H
C O N S T R U C T I O N S T A R T E D 1 9 9 4
C O M P L E T E D 1 9 9 9
O P E N I N G C E R M O N E Y D E C 1 9 9 9
C O S T U S D $ 6 5 0 M I L L I O N
Introduction

12. FLOORS 60
LIFTS 18
NO OF ROOMS 202
ARCHITECT TOM WRIGHT
ARCHITECTS DEVELOPER
JUMEIRAH
STRUCTURAL ENGINEER
ATKINS
Introducation

13. HOTEL WHICH STAND 1053(FT)
SHAPED SAILBOAT
WORLD TALLEST HOTEL NO. 3
Introduction

14. location

15. •UNITED ARAB EMIRATES DUBAI
• PRIVATE ISLAND (280 M OFFSHORE)
Location

16. WORLD TALLEST HOTEL (321M)
WORLD CLASS ACCOMMODATION ..
THE MOST TECHNOLOGICALLY
ADVANCED MEETING AND CONFERENCE
FACILITIES AVAILABLE.
Experience

17. Characteristics

18. • A HELIPORT TOP OF THE HOTEL.
• THE BUILDING OF
THE HOTEL LIKE AS SAILING BOAT.
• THE BED ROOM SUITS
IS LIKE A ROYAL SUIT.
NINE RESTAURANTS AMONG WHICH
THEM.
•DIFFERENTIATORS SKILLS AND
KNOWLEDGE.
•IMAGE ESTABLISHED IN A LARGEST
MARKET.
•WELL POSITION A CHALLENGER WORK.
Characteristics

19. LABOR SUPPLY
HIGH RISE MANAGEMENT EXPERIENCE
PURCHASING
COST CONTROL
MANAGEMENT STAFFING
Risk at construction
Mangment

20. Differentciate skills &
knowledge

21. THE YEAR 2009 , 2010 , 2011 ,
THEY DIVERSE THE OWN BUSINESS.
Established in a largest
market

22. Well positioned to address the
challenges of working in the region

23. BUSINESS CULTURE
INCREASE LOCAL CAPACITY &
CAPABILITY
DRIVEN FOR DEVELOPMENT
SCALE & PACE OF PROJE CT
Work position challenge.

24. Driven market

25. CREATING INFRASTRUCTURE DEMAND
BUSINESS DIVERSIFICATION
Driven market

26. SIX AWARD-WINING SIGNATURE
RESTAURANT
WORLD CLASS CONFERENCE AND &
BANQUETING NONUSE
MAJLIS AL BAHAR EXCLUSIVE PRIVATE
BEACH
Achievements

27. A R E A 7 8 0 S M
L O C A T I O N 2 5 F L O O R
L O W E R L E V E L D I N I N G A R E A
U P P E R L E V E L M A S T E R B E D R O O M W I T H
R O T A T I N G F O U R P O S T E R C A N O P Y S I N G L E
A N D D O U B L E B E D W I T H M A R B E L
B A T H R O O M .
T R A N S P O R T A T I O N M E R C E D I E S
B E N Z , H A L O C O P T E R S E R V I C E .
Royal suits

28. Room

29. ONE BEDROOM DELUXE SUITES 142
TWO BEDROOM DELUXE SUITES 28
PANORAMIC SUITES 18
CLUB SUITES 4
Room and specification

30. DIPLOMATIC SUITES 6
PRESIDENTIAL SUITES 2
ROYAL SUITES 2
Room & specification

31. 202 SUITS ROOM
THE COST OF STAYING IN A SUITE
BEGINS AT $1,000 PER NIGHT , $28000.
Rooms

32. Restaurants

33. AL MUNTAHA
AL MAHARA
Restaurants

34. CURRENCY EXCHANGE
FAX FACILITY
CONFERENCE FACILITY
INTERNET FACILITY
LAUNDRY FACILITY
SWIMMING POOL
PARKING FACILITY
ROOM SERVICE
PHOTOCOPY FACILITY
BABY SITTING SERVICE
Hotel facility

35. WILD WADI WATER PARK
PRIVATE BEACH
DIWANIA LIBRARY
ASSAWAN SPA & HEALTH CLUB
MARINA GARDEN
Other facilities

36. ATLANTIS PALM JUMEIRAH
EMIRATES TOWER HOTEL
THE ADDRESS DOWNTOWN BURJ DUBAI
Competitors

37. DUBAI METRO
DURAT AL BAHRAIN
ASIAN BEACH GAME ,OMAN
BAHRAIN WORLD TRADE CENTER
Major projects

38. C U R R E N T L Y U N D E R D E V E L O P M E N T P R O J E C T S
C O U N T R I E S A R E .
I N D I A
U A E
K U W A I T
C H I N A
Q A T A R
Under projects

39. Revenue split by sector
2010,2014

40. PRICING STRATEGY
PROMOTION STRATEGY
INNOVATIVE PRODUCT AND SERVICES
TARGET NEW CUSTOMER SEGMENT
PROMOTE NEW SERVICES
Strategic plan

41. THE CEO IS INTERESTED TO GROWING
THE HOTEL IN OTHER COUNTRIES. HE
IS ALSO BRINGING THE GROUP’S NEW
HOTEL BRAND
VENUE, SINGAPORE, TOKYO & HONG
KONG .
CEO Message

42. BURJ AL ARAB HAS ACHIEVED.IT
MANAGED TO GAIN RECOGNITION FROM
COMPANIES THROUGHOUT THE WORLD.
THECOMPANY HAS ESTABLISHED ITS
IMAGE SYNONYMOUS TO SUPERIOR
SERVICE QUALITY AND EXCELLENCE.
conclusion