1. STATE FARM IMC PLAN 2/25/10

2. SWOT Analysis 2/25/10

3. Competitors 2/25/10

4. The New Brand PROMPT INSURANCE That’s it! 2/25/10

5. TRADITIONAL MEDIA ALTERNATIVE MEDIA CONSUMER PROMOTIONS ONLINE TOOLS SPONSORSHIPS EVENTS PUBLIC RELATIONS INTEGRATED MARKETING COMMUNICATION PLAN 2/25/10

7. AirportRadio Traditional Media 2/25/10

8. Bikes, Buses Street Promotion Alternative Media 2/25/10

9. Elevators Cinema Alternative Media 2/25/10

10. KASKOMILE “Pay as much as use” Gift Cards Consumer Promotion 2/25/10

12. Second LifeOnline Tools 2/25/10

13. Craigslist Online Tools 2/25/10

14. NASCAR NBA NFL Sponsorships 2/25/10

15. Events - Concerts Sponsorships 2/25/10

16. Media Timeline 2/25/10

17. Budget 2/25/10

19. OnlineFocus Groups Evaluation 2/25/10

20. THANK YOU SANGHITA MAJUMDER 2/25/10