The document proposes developing an Indonesian food directory application that introduces users to traditional Indonesian cuisine. It notes that while tourism to Indonesia is growing, most visitors do not come for the food, and establishing a food-focused application and tours could help attract more tourists by showcasing Indonesia's vibrant culinary culture and over 5,350 traditional recipes. The proposed application would provide recommendations of local menus, photos and details of dishes, and allow booking of "food tour" itineraries to efficiently sample various local specialties. Revenue models for the application include advertisements, commissions from group booking vouchers and reservations, and fees from arranging food tours.

1. Gado gado
nasi goreng
Tahu Goreng Iga Bakar
applikasi direktori menu2
tradisional Indonesia yang paling
enak, serta tempat nya!
Idea by:
Sandy C
mcsandy@gmail.com
Submitted for IWIC 9

2. INDONESIAN CUISINE~ ~
Is the MOST vibrant and colorful cuisines in the world
with 5,350 Traditional recipes

3. INDONESIAN TOURISM
Tourist come to Indonesia for its
culture and nature
But no one comes for its FOOD!

4. Another reason to
visit Indonesia~ ~
It’s the
FOOD!

5. 2009 2014 2019
6.4m
9.4m
12.4m
3.5m
In 2019, Let’s bring more tourist
to Indonesia because of its
FOOD
Visitors to Indonesia

6. Artikel menarikseputar dunia
kuliner di
Indonesia
Menu2
rekomendasi
tradisional yang
terdekat

7. Memperkenalkan
ciri khas dari
makanan
Indonesia
Foto, harga
dan info
dimana menu
tersebut
disajikan

8. FOOD TOUR!Berpetualang
mencicipimakanan khasdalam waktuyang singkat!
Dilengkapi
dengan rute
jalan!

9. BUSINESS MODEL
~
~
Advertisement!
Group buying voucher!
Online reservation commission
Food Tour Arrangement Fees

10. THANK YOU!
Sandy Colondam
mcsandy@gmail.com