Observation exercise for the Crash Course on Creativity. The goal was to pay careful attention and come up with insights and new opportunities

1. Crash Course on Creativity
Sandy Hodge
Observations

2. Insights
I haven’t paid a lot of attention to stores before, they are either good for
shopping or they are not. Now, I have some ideas as to what works and
what turns me off or makes me walk out!

3. I don’t like clutter

4. Shops that had full display windows, no prices and then continued that
theme inside the shop, had me confused and irritated.
I’m like everyone else, time poor. I don’t see the point in having to work
too hard at spending my money.
LOSERVILLE

5. Less clutter, more desire

6. The shops with less clutter, pricing displayed well, made me feel as
though those items on sale, had more value.
Whereas the clutter added to my perception that the shop owner placed
little value on those items as well
LESS CLUTTER, MORE VALUE

7. staffing
• Most stores had sufficient staff
• But many were disengaged from selling and it
almost felt like I was bothering them
• I walked out if that was the case

8. But some had it right

9. Environment

10. A couple of stores got the environment right, even down to the floor,
music and colour matching
VERY FEW GET IT RIGHT

11. But when they do……
I buy