1. Webinar on
Facebook Marketing Plan by ‘Amy Porterfield’
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By: Sandesh Ghosal

2. Amy’s Tips
 What’s working on facebook, repeat them often.
 Page URL should be there in email signature, business cards.
 Link profile to your facebook page.
 Email your list and give them reason to become fan for your page.
 Add “like box” to the website.
 Add like box to the thank you page.
 Images convey the brand story. Users are more likely to engage with brands if
they post pictures.
 Photos on facebook generate 53% more likes.
 Show them, don’t tell them.
 “Caption a photo as if fan is the best caption creator” – can run the contest on
the same.
2

3. …contd
3
 Using different colors in images will engage fans to be on the page.
 Step into the message behind your brand.
 Get active outside of Facebook and your ideal audience will make effort to find
you on your facebook.
 To get active outside do more – webinars, podcasts, videos, blog posts.
“Get active outside the facebook”
Tools and Resources for the images that Amy frequently uses -
 Picmonkey
 Snaglt
 Instagram

4. Sample Marketing Plan
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 Blogs & Article writing
 Videos
 Photos
 Straight status updates
 Statuses should be of short sentences
 End post with question that will engage fans to answer

5. Few websites for cover photo and email
marketing
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 Websites to refer for cover photo
 www.customfandesigns.com
 Bit.ly/fbspecs1
 Email Marketing Websites –
 www.mailchimp.com
 www.aweber.com
 www.infusionsoft.com
 www.socialtriggers.com
 www.copyblogger.com
 www.waldowsocial.com
 www.hubspot.com

6. Facebook Marketing Plan
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3 step process:
Attract Promote Selling
Identify
Optimize
your efforts
Implement

7. …contd
7
Topic Identify Optimize your
efforts
Systematize &
Implement
The Plan -Who is your
audience
-Outline who they
are & which
pages on
facebook are
already grabbing
them.
- 3 fan attracting
strategies & which
your audience
respond to put
them on auto
pilot.
-When you do it
-How you do it
-Who is
responsible to do
it
Promote -What is your
signature
promotional give
away to collect
leads on facebook
- 3 fan attracting
strategies & which
your audience
respond to put
them on auto
pilot.
-Custom app on
facebook and
then ad strategy
that you can place
an auto pilot.
-www.heyo.com

8. …contd
8
Topic Identify Optimize your
efforts
Systematize &
Implement
Selling -You plan to see
from whom you
attract leads
- Autoresponder
email that will run
continuously.
-When you do it
-How you do it
-Who is
responsible to do
it