1. ~ Sandesh Ghosal
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2. Tourism
Contribution to
Employment
Economy (Chart)
Incredible India
About tourism
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3.  Tourism – recreational, leisure or business purposes
 WTO defines – stay away from usual environment for more than 24 hours
& not more than 1 consecutive year.
 Year 2008 – 922 million international tourists growth of 1.9%
 Year 2009 – recession, H1N1 influenza virus > decline of 4% to 880 million
international tourists.
 Important tool – Egypt, Australia, Greece, Thailand, Seychelles, Maldives,
etc.
 Opportunity for employment – services like transportation services,
hospitality services, entertainment venues, etc.
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4. International International International
tourist tourist tourist
Rank Country UNWTO Regional Market
arrivals arrivals arrivals
(2008) (2007) (2006)
1 France Europe 79.3 million 81.9 million 78.9 million
2 U.S.A North America 58.0 million 56.0 million 51.0 million
3 Spain Europe 57.3 million 58.7 million 58.2 million
4 China Asia 53.0 million 54.7 million 49.9 million
5 Italy Europe 42.7 million 43.7 million 41.1 million
6 U.K Europe 30.2 million 30.9 million 30.7 million
7 Ukraine Europe 25.4 million 23.1 million 18.9 million
8 Turkey Europe 25.0 million 22.2 million 18.9 million
9 Germany Europe 24.9 million 24.4 million 23.5 million
10 Mexico North America 22.6 million 21.4 million 21.4 million
IIPM - AHMEDABAD (09-11) Source: WTO 4

5.  Agri – Tourism
 Cultural Tourism
 Eco Tourism
 Heritage Tourism
 Medical Tourism
 Poverty Tourism
 War Tourism
 Space Tourism , many more. . .
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6. Sustainable Recession
Eco Tourism
Tourism tourism
Medical Educational Creative
Tourism Tourism Tourism
Dark Tourism
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7.  Sustainable Tourism – economic, social & aesthetics needs maintaining cultural
integrity, ecological processes, biological diversity & life support system.
 Eco Tourism – also ecological tourism, educate the traveler, funds for conservation,
benefits the economic & political development.
 Recession Tourism – low cost, high value experiences, businesses have seen boom
due to low costs.
 Medical Tourism – significant price difference for medical procedures & regulatory
system.
 Educational Tourism – learn culture through student exchange program or study
tours, learning of knowledge & enhancing technical skills o/s classroom
 Creative Tourism – participation of travellers in cultural event, interactive workshops
& informal learning experiences.
 Dark Tourism – battlegrounds, horrific crimes, etc.
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8.  Ranked 5th – India Travel & Tourism 10 year long term growth; 2nd by 2019
 Ranked 11th – Asia Pacific Region & 62nd in world
 Ranked 14th – best tourist destination for natural resources.
 Ranked 24th – Cultural resources with World Heritage Sites
 Ranked 37th – Air transport network
 “Best Country brand for value – for money” by Future Brands
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9.  Largest service industry
 GDP Contribution – 6.23%
 Contribution to Employment – 8.78%
 5 million foreign tourists annually & 562 million domestic tourists visits.
 Generate revenue – US $ 100 billion in 2008
 Expected to rise – US $ 275.5 billion by 2018
 Growing Medical Tourism
 2010 Commonwealth Games in Delhi – expects to boost tourism
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10.  2010 India's travel & tourism expected to generate inr5,533bn (US $118bn)
of economic activity (GDP). The industry„s Direct impact includes:
Direct Industry GDP – US $ 42 billion = 3.1 % of total GDP
Direct Industry Employment 18,610,000 jobs , representing 3.8% of total employment
IIPM - AHMEDABAD (09-11) Source: World Travel & Tourism Council 10

11.  Touches all sectors in economy – real impact is even greater is even
greater. Directly or Indirectly accounts for:
Exports, Services &
Economy GDP – Economy Employment
Merchandise
US $ 118 billion 40,086,000 jobs
US $ 16 billion
equivalent to 8.6% of total Representing 10% of total
Equivalent to 5.5 % of total
GDP employment
exports
Capital Investment – US $ 35 Government Expenditure –
billion = US $ 2 billion
7.2% of total investment Equivalent to 1% of share
IIPM - AHMEDABAD (09-11) Source: World Travel & Tourism Council 11

12.  Tourism Industry – Government of India target of 10 million tourists by
2010
 WTO Prediction – 25 million tourists by 2015
 Investment in Hotels – Rs. 40,463.10 crores
 WTTC prediction – growing @ 10.1% per annum
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13.  Offers online booking system
 Online booking system accounted US $ 800 million which is 14% of total
tourism & travel industry.
 Also features Medical Tourism therapies – YOGA, Meditation, Ayurveda,
allopathy, etc.
 Provides direct employment
 Infrastructure development
 Low cost of medical – i.e. medical tourism
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14.  Cause environmental damage – pollution, forest fires, etc.
 Tourists – not respecting cultures
 Sometimes – it is like seasonal employment
 Development of illegal or destructive economic activities.
 Low benefits – no job security, no safety rules, no health care, etc.
 Decision making – corporate dollars corrupt government
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15.  Also known – Health Tourism
 Developing concept – people visit India for treatment
 “Cost Effective” private medical care collaboration with tourism industry
 Covers broad spectrum – medical services
 Mix leisure, fun, & relaxation with wellness & health care
 Large number of patients – Europe & USA
 Indian Corporate Hospitals excel – cardiology & cardiothoracic surgery,
joint replacement, transplants, ophthalmology, orthopedic surgery & more
 Mc Kinsey Report & Indian Confederation of India Industry – Medical
Tourism $ 1 billion business by 2012
 Slogan – “First World Treatment” at “Third World Prices”
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16. STRENGTHS WEAKENESS
• Quality & Range of services • No strong Government support
• Affordable costs • No proper co-ordination between major players
• Well establish tourism infrastructure – airline, hospitals & hotels
• Manage large scale projects • Lack of uniform pricing policies
• International standard • Cheating
• Political Problems.
THREATS OPPORTUNITIES
• Strong competition – Thailand, Malaysia & • Increased demand – health care services
Singapore • Shortage of supply health services – Canada, UK
• Lack of international accreditation • Personal touch
• Overseas Medical Care – not covered by Medical • Traffic system is well developed
Insurance • Medicines & labour cost low
• Exploitation tourists – illegal money changers. • Demand from under developed countries
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17.  MICE – meetings, incentives, conferences & exhibitions
 New & Rapidly growing concept
 Fastest growing sectors of the tourism & hospitality industry
 Caters – business travelers
 Also caters forms of businesses – conferences, conventions, exhibitions &
product launches.
 India Occupies – 27th position Global MICE
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18. 1%
18%
World Market MICE Tourism
US $ 280 billions
Asia Pacific Share
US $ 60 billions
India
81% US $ 4.8 billions
Source: World –Tourism.org
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19.  Impressive mix of cultural & historical tourists sites
 Offers powerful combination – modern & cultural conference organizer
 India – courtesy & hospitality gives feel & experience
 Fairly good transport network on domestic routes
 Elaborate & robust railway network
 Fairly good network – roads including national & state highways
 Significant population – fluent in English
 Seating Capacity – New Delhi, Mumbai, Agra, Bangalore, Hyderabad, Jaipur,
etc.
 Companies – spend at least 4% to 5% of income on incentives for employees
 Government taking initiatives – public private partnership
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20.  Requires extensive research
 Need - world class hotels, convention centers & conference venues
 Develop more suitable & well equipped convention centers
 Ample scope – improvement in transportation facilities
 Security – critical issue
 Terrorists Attack – Taj & Oberoi
 Report Planning Commission:
 Bangkok – 60,000 hotel rooms
 Delhi & Mumbai – 20,000 & 25,000 rooms respectively
 Rooms Rents high in India
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21.  75-80% health care services – carried by private players
 Government taking interest
 Medical Tourist arrivals – 1 million to reach soon
 Played vital role campaign – Incredible India
 Industry helped growing –
 horticulture,
 handicrafts,
 agriculture,
 construction &
 Poultry
 Need to promote MICE Worldwide
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