Skyfall was released in the UK on October 26, 2012 and in the US on November 9, 2012. The film stars Daniel Craig as James Bond who investigates an attack on MI6 by former MI6 operative Raoul Silva, played by Javier Bardem. Skyfall had a production budget of $200 million and grossed over $1 billion at the global box office, making it the highest-grossing James Bond film of all time.
2. QUANTUM : KEY
FACTS
• Released: Fri 26 October, 2012 (UK),
• Friday 9 Nov 2012 in USA
• Bond: Daniel Craig
• Villain: Raoul Silva, the cyberterrorist with bleached-blond
hair
• Plot: Bond investigates an attack on MI6; it transpires that it
is part of an attack on M by former MI6 operative Raoul Silva.
• James Bond Franchise: It remains one of the world’s largest and
most successful film franchises with 23 films to date.
3. What is the plot?
• MI6 agents James Bond and Eve assist on a mission
in Turkey to recover a computer hard drive stolen from
a murdered MI6 agent that contains details of almost
all undercover NATO agents in terrorist organisations.
Bond and Eve chase the killer, mercenary Patrice, and
attempt to recover the disk. During the chase, Bond is
shot in the shoulder. While fighting Patrice, Bond is
accidentally shot by Eve and is later considered
"missing, presumed killed".
4. Pressure to do well at
box office
• Box Office:
Has a hard target to beat as the previous film,
“Quantum of Solace”
smashed James Bond box-office records.
Daniel Craig's third outing as 007 has some advantages
though: it will face less competition at the box-
office.
Will it have a short run time will allow more showings
at theatres, or a longer running time?
5. Production
High production values – enormous amount of
money spent on stunts and special effects, exotic
locations, fight scenes, key cast and crew.
Filming was scheduled to take up 133 days. (4
months) Filming began on 7 November 2011 in
and around London, including the National
Gallery, Smithfield meat market, Vauxhall Bridge
and and foreign locations including Istanbul in
Turkey, Japan,and China .
6. • Production: Locations
Trafalgar Square
Millbank Westminster
Pinewood Studios
Great Suffolk St (new MI6 entrance)
Canary Wharf
Charing Cross Underground Station
Fethiye, Turkey
Hashima Island, Japan (exterior scenes)
Compared to "Quantum of Solace" which proved the most widely
travelled picture to date; (the crew charted six countries in just under
five months), Skyfall with three quarters of the budget only went to 3
locations round the world.
7. Grand Bazaar, Istanbul, Turkey
• Production: Filming
(bazaar) (opening sequence)
•
The National Portrait Gallery, London, England, UK
(meeting between Bond and Q)
Albert R. Broccoli 007 Stage, Pinewood Studios, Iver Heath, Buckinghamshire, England, UK
(studio) (subway crash)
Varda Bridge, Adana, Turkey
(fight onatopp train)
Charing Cross Underground Station, Charing Cross, London, England, UK
(Bond and Silva chase)
Canary Wharf, Isle of Dogs, London, England, UK
8. Music
• The soundtrack album was released on 29 October
2012 in the United Kingdom and on 6 November 2012
in the United States.
• In October 2012, British singer-songwriter Adele
confirmed that she had written and recorded
the film's theme song with her regular songwriter,
Paul Epworth. She posted the cover for the "Skyfall"
sheet music on Twitter, crediting the songwriting to
herself and Epworth,
10. Distribution: Promotion: the
premiere
The premiere of Skyfall was on 23 October 2012 at the
Royal Albert Hall in London.
The event was attended by Charles, Prince of Wales and his wife
Camilla, Duchess of Cornwall.
The film was released in the UK three days later on 26 October
and into US cinemas on 8 November.
11. Distribution: advertising
• Sony aggressively marketed the film over two
months, and Daniel Craig's numerous endorsement
deals have kept his public profile strong leading up to
the release.
• Still, all these marketing and publicity efforts pale in
comparison to the organic buzz that formed around
"Skyfall." The presence of director Sam Mendes and
Oscar winner Javier Bardem gave the project an
elevated pedigree, and early response to the film
ranged from strong to wildly positive.
12. Distribution: Promotion:
Tie-ins with the film
Heineken Pilsener ($44 million)
Bollinger champagne
Omega watches Classic Seamaster
Coca cola rebranded Coke Zero as "Coke Zero Zero 7. In the
film, Coca-Cola was briefly seen being served at Dominic
Greene's party.
Swarskovski jewellery
Fashio designer Tom Ford
Scalextrix
Aston Martin cards
13. How many million was
earned in tie ins?
• Quantum of Solace made £50M
• http://www.bond23.net/topics/promotion-tie-ins/
• http://www.dailymail.co.uk/news/article-2210665/Vodka-Martini-James-N
• http://www.jamesbondlifestyle.com/tags/skyfall
• http://www.dailyxy.com/article/skyfalls-best-and-worst-
product-tie-ins/
15. Vertical integration.
• MGM are the production company for Skyfall
• Sony own part of MGM.
• Sony owned the distribution company – Sony
Pictures.
• They own Playstations and TV’s, phones and
cameras – controlling exhibition too.
16. Exhibition: Box office
• It was the first James Bond film to be screened in
IMAX venues,.
• Skyfall has earned $531.5 million worldwide. On its
opening weekend, it earned $80.6 million from 25
markets
• In the UK the film grossed £37.2 million on its opening
7 days, marking it the second-highest Friday-to-Sunday
debut ever behind
Harry Potter and the Deathly Hallows – Part 2.
• http://www.guardian.co.uk/film/2012/nov/05/skyfall-uk-box-offi
17. Exhibition
• It also achieved the second-highest IMAX debut ever
behind The Dark Knight Rises.
• The film set a record for the highest seven-day gross
with £37.2 million ($59.9 million), surpassing
previous record holder Deathly Hallows – Part 2
(£35.7 million. By 8 November 2012, the film had
earned over $91 million to become the highest
grossing film of 2012 in the UK.
18. Target Audience and exhibition
∀Audiences were 60 percent male and 75 percent
above the age of 25.
∀ The opening Friday and the opening weekend:
∀ The film opened slightly less that 600 cinemas (1,150
screens) in the UK and Ireland on Friday 26th October
19. • BOX OFFICE HIT
• Boxouting as James Bond, following
office
A worldwide box office phenomenon
• Daniel Craig’s third
his debut film Casino Royale released November
16th 2006
• Broken countless records and scored among the
top 20 film openings of all time in 67 international
territories.
• Box Office figures "Quantum of Solace"
20.
21. Production: Special effects
• When Bond uses a motorbike to vault from a jetty onto two cargo
ships. A stunt performer rode a motorbike up a ramp, but in the edit,
the shot didn’t look very dramatic.
• In post production we had to disguise the ramp and make it look like
Bond was landing on a cargo ship full of wooden boxes. We shot a lot
of practical cargo elements as reference, modelled all the cargo and
debris in 3D, and hand-animated objects as the bike drove through.”
• A stunt performer was used for Camille (Olga Kurylenko) for a
gruesome boat-to-boat collision. “It was too dangerous to film with
Olga in the boat, so it was filmed with a stunt girl, but her face at one
point filled the screen,” says Lockwood. “To alter this Kevin filmed Olga
doing the action on dry land, against green-screen, and then we tracked
her into the boat.”
22. COCA COLA
• Coca-Cola launched a global TV campaign for Coke Zero
featuring music by White Stripes frontman Jack White that appears in
the film, and which mimics the intro to a James Bond movie
• Coca cola said: "The new edgier Bond persona is the ultimate
embodiment of the ‘Coke Zero’ brand personality, and is expected to
deepen the brand’s engagement with its core target audience of 20
something men." Coca-Cola jumped on the Quantum of Solace
bandwagon and slapped the classic 007 gunbarrel logo on their bottles
to create Coca-Cola Zero Zero 7.
• The bottles are expected to be released around the same time as the
movie.
23. Distribution: Promotion:
Tie-ins with the film
• Sony launched a TV ad campaign featuring Daniel Craig as
James Bond to promote its high definition televisions in a tie-in
with Quantum of Solace.
• It was timed to heighten public interest in the launch - the
campaign ran on TV and cinema and print ads ran in-store
where Sony products are sold.
• As part of the film tie-up Sony launched an official 007 Vaio
laptop, called the Bond Z Series, in selected stores.
24. Release date: 10/31/08 in UK
Opening Box office weekend of Solace"
Exhibition: "Quantum
United Kingdom and Ireland £15.5 Million in UK
Opening Box office worldwide: $25million worldwide
Total gross box office figures: £51M in UK
Total box office figures worldwide $546 Million worldwide
Number of screens showing film in opening weekend: 1,150 in UK
