Healthy Bites

1. HEALTHY BITES
COOKIES

2. TheHealthyBitesCookiesProjectconsistsofdevelopinganewlineofcookies,madewithrichinWholeGrains,
combined with a mix of trendy Antioxidant Ingredients, low in refined sugars and sodium, without the use of
preservatives,artificialflavorsorcolors.
The purpose of this idea is to catch up on the trend in healthier lifestyle choices and stay ahead of the
growingmarketinthisfoodcategory.
AsatrustedBrand,weareattentivetomarket’sneedsandworkveryhardtopresentnewandinnovative
productsthatcostumersandconsumerswant.
CONCEPT

3.  Home-madestyle
 UseoforganicingredientsapprovedbytheUSDA
 Useofwholegrainsandflours
 Richinfruits,nuts,orspicesstronginantioxidantvalue
 Nopreservatives
 Lowinrefinedsugars
 LowinSodium
 Notransfats
 Attractive,eco-friendly,recyclablepackaging.
1. LemonCoconutCookies
2. AlmondButter,TurmericandGingerCookies
INTRODUCING

4. DEFINING THE PROJECT

5. BENEFITS
• Expansionofcompany’sproductvarietytonew,fastergrowing,unsaturatedmarkets.
• Raiseourreputationintermsofexpectationsofourcustomers/consumers,bymakingdesirable,safeand
healthyproductstheyprefer.
• Opportunitytoshowourmarketthatnotonlydowecaretodeliverthebestqualityfoods,wealsocare
abouttheenvironment.
• Promotionalcampaigns onthisproductlinewillgenerally increasecompany’svisibility,projectingan
increaseinsalesofotherproductsalreadyavailable.
• Expectedtoprofitthebrandanapproximate14.5milliondollarsinsales.
• 12%theoverallgrowthofthecompany.

6. PROJECT FINANCIALS
Project Expenses
Capital Description Implementation
Year 1
Revenue Year 1 Profit (%)
Administrative
Human Resources Salaries, employee benefits $ 90,000.00 $ 450,000.00
Documentation Mgmt Office supplies, Hardware, Software
applications $ 5,000.00 $ 10,000.00
Marketing Promotional campaigns, samples $ 580,000.00 $ 1,500,000.00
Legal/ Regulatory Legal fees, Certification fees $ 225,000.00 $ 300,000.00
Training Office supplies, textbooks $ 47,000.00 $ 141,000.00
Operational
Benchtop Operations Formulation supplies, baking
supplies, lab supplies $ 25,000.00 $ 20,000.00
Co-packer's Operations Outsourced manufacturing operations $ 100,000.00 $ 1,200,000.00
Packaging Outsourced packaging design, supply $ 75,000.00 $ 200,000.00
Distribution Car inspections, registrations,
maintenance, tokens, gas $ 15,000.00 $ 180,000.00
Sensory Analysis Studies
Outsourced Sensory Analysis team, Facility $ 30,000.00 $ 30,000.00
EXPECTED EXPECTED
Total $ 1,192,000.00 $ 4,031,000.00 $ 14,500,000.00 259.7%

7. RISKS
• Alatelaunchofthisnewlineofproducts.
• Unavailability of the ideal, appropriately certified, raw materials suppliers that can provide the best
quality/price.
• Ineffectiveapplicationofpromotionalstrategiesaswellaspointsofsaleshouldbecarefullypicked.
• 4MilliondollarInvestmentthe1st year,willhaveourstakeholdersloseconfidenceinourabilitytosucceed
infutureprojects.
 However, choosing not to action this project will take the company to falling mode. Sales will decrease.
Our image as a trusted brand will lose territory. Layoffs. Possible plant closings can all be the
consequenceofnotinvestinginthisproject.

8. P R O J E C T M A N A G E M E N T

9. TIMELINE
9/7/2016 1/25/2017
Sep. 7, 16
Project Planning
21-Sep-16
Plant Recipe Testing
10/17/2016 - 10/31/2016
Shelf-Life Testing
11/8/2016 - 11/11/2016
Sensory Analysis Testing - Initial
11/21/2016 - 11/23/2016
Sensory Analysis Testing – Final
11/14/2016
Product Formulation Optimization Start9/26/2016 - 10/7/2016
Plant Recipe Formulation Adjustments
10/10/2016
Plant Based RecipeTesting - Final
1/20/2017
Official Launch Date
1/2/2017
MarketingCampaign Starts12/1/2016 - 12/15/2016
Training
12/19/2016
Plant Production Starts
12/28/2016
Distribution Starts
10/11/2016 - 11/4/2016
Packaging Design and Testing
11/30/2016
Product Design Deadline
9/14/2016
Project Initiation- RecipeFormulation
9/12/2016
Documentation, CommunicationsPlans in Action
1/27/2017
Project Closing

10. DOCUMENTATION MANAGEMENT
• R&D
Ingredients
FormulasandReports
BenchtopRecipes
PlantRecipes
• LabTesting
Microbiological/ChemicalTestingReports
ShelflifeReports
• FoodSafetyandQuality
RegulatoryProtocols
HACCPplan
Certification
Traceability
Dailyrecordcharts
• Training
• Regulatory
Labelling
FDA/USDArequirements
ScientificData
• Suppliers
• SensoryAnalysis
• Distribution
Marketing
• Sales
• Communications
Presentations
Meetings
MonthlyReports

11. Q&A
T H A N K Y O U
T A N I A M A R T I N S , C F S , C A P M
C A P S T O N E P R O J E C T – D I P L O M A I N B A S I C P R O J E C T M A N A G E M E N T