Raffles International Institute Mongolia Interior Design Depratment Creativity and Concept Development Module.

1. Raffles International Institute
Creativity & Concept development
MArch. Dipl.-Ing. Arch.
Interior Design Lecturer ID
Sandra DRASKOVIC
October 12© Draskovic 2012
RAFFLES October 2012

2. DESIGN is a road or a
strategic approach in order to
achieve a unique
expectation/goal.
DESIGN is a creative process
which fosters future
innovations, easier, nicer,
smarter, improved way of
living.
DESIGN has evolved from a
narrow discipline dealing with
the form and function of
products into a major new
approach to developing
business models. When
people talk about innovations
in this decade, they really
mean design.
October 12© Draskovic 2012

3. DESIGN is a skill that combine many
ingredients into tasteful, tasty, visually
appealing, innovative and unusual meal
October 12© Draskovic 2012

4. Raffles International Institute
DESIGN IS IN THINGS WE October 12© Draskovic 2012

5. Raffles International Institute
DESIGN IS

6. Raffles International Institute
DESIGN IS SPACE WHERE WE

7. Raffles International Institute
DESIGN IS MAGAZINES WE

8. Raffles International Institute PROCESS
DESIGN PROCESS:
1.LINEAR
start point – end point “one size fits” all solution
cause and effect content solution
brief
requirements design
needs process product
CAUSE CONTENT
EXPECTED
EFFECT
October 12© Draskovic 2012

9. Raffles International Institute PROCESS
DESIGN PROCESS:
2. NON-LINEAR
conscious + unconscious out of box experiment
abstract + lateral thinking extraordinary solution
analysis
Information mind
research mapping
brief design
requirements solution
needs
concept
rethinking development
brief innovation
October 12© Draskovic 2012

10. Raffles International Institute PROCESS
DESIGN PROCESS:
3. CREATIVE THINKING
using left and right side of the brain: strategic
planning and creative vision
STRATEGIC CREATIVE
PLANNING VISION
October 12© Draskovic 2012

11. Raffles International Institute BRIEF
BRIEF:
PRELIMINARY BRIEF:
“Sandra can you design for me a “fancy”
place to invite friend for weekends.”
IN-DEPTH BRIEF:
1. Functional needs
2. Scope of project
3. Complexity of stakeholders
4. Aesthetic requirements
5. Preliminary cost estimation / budget
6. Information about space/time/human needs
7. Environmental impact
8. Professional relationship between client(s) and designer,
lines of communications and decisions
9. Recourses
10.Constraints etc October 12© Draskovic 2012

12. Raffles International Institute ANALYSIS
Face-to-face discussions
PRELIMINARY Actions to understand clients needs
Chit-chat brief toward in-depth
BRIEF
written brief document
Proposed design solutions/options
PRELIMINARY to help client to determinate
requirements and scope of project.
DESIGN
Formulate the brief as detailed
unambiguous, precise written
document
IN-DEPTH Edit, distil, understand and define in
BRIEF detail brief as starting point
document. Summarizing and
gathering all relevant information
and aspects
Prioritize the project objectives
DESIGN Take risks, experiment, solve
PROCESS puzzles, combine, expand …
October 12© Draskovic 2012

13. Raffles International Institute INFORMATION
1. Objectives and Goals
2. Budget and Schedule
Preliminary cost estimation
3. Target users
Private client or corporate client
4. Project Scope
5. Available Materials and recourses
6. Overall Style
7. Definite “Do Nots” and constraints
8. Relationship and lines of communication & decisions
October 12© Draskovic 2012

14. Raffles International Institute DEVELOPMENT
… DESIGN SOLUTION
DESIGN AS FLUID overcome barriers or
06
STEP-BY-STEP blocks for creating new
PROCESS 05 ideas, enlarge vision
04
03
LOOKING FOR
02 BEST
SOLUTION
01
EVOLUTION
FINAL BRIEF OF CONCEPT
Understanding
needs and
creative
process
October 12© Draskovic 2012

15. Raffles International Institute DEVELOPMENT
NINE DOTS PUZZLE
Goal is to link all dots
using straight lines or less
without lifting the pen.
October 12© Draskovic 2012

16. Raffles International Institute DEVELOPMENT
NINE DOTS PUZZLE
REMOVING BOUNDARIES!!!!!!!
TRY TO SEE WHAT NOBODY
HAS SEEN OR THOUGHT!!!!!
October 12© Draskovic 2012

17. Raffles International Institute DEVELOPMENT
INFORMATION
ANALYSIS
ABSTRACTION VISUALIATION
MIND MAPPING
DESIGN THROUGH DESIGN THROUGH
THOUGHTS SKETCHES
-Gathering information BRAINSTORMING Sketching ideas-
-Identify issues, foreseen Developing concept
problems (ergonomic, spatial, aesthetic,
-Understanding thoughts ABSTRACT IDEAS effective, details, connections)-
-Analyzing information Generating spatial and
-Transferring information physical solutions-
into idea / key words IDEA INTO CONCEPT Formal fully resolved
-Developing ideas drawings-
-Inspiration within / out Formal models-
-Mind mapping GENERATE CONCEPT
-Brainstorming
INTO SOLUTION
-Rethinking brief / ideas October 12© Draskovic 2012

18. Raffles International Institute MIND MAPPING

19. Raffles International Institute BRAINSTORMING

20. Raffles International Institute ABSTRACT THINKING
PABLO PICASSO

21. Raffles International Institute ABSTRACT THINKING
KAZIMIR MALEVICH
PIET MONDRIAN
PABLO PICASSO

22. Raffles International Institute LAYERS OF ABSTRACTION
1. Higher Abstraction CONCEPTUALIZATION
Less Details (envisioning)
Conceptualization deals with pure abstraction by
“initiated” with the “conceptual idea” as
the basic generator of design.
2. Form Generation
is among the first translation of
FORM GENERATION
the concept. In most cases, form generation is a (schematic)
simultaneous component of idea generation.
3. Middle Abstraction
Establishment and the Significance of Details
Translated into measurable drawings.
Connectedness between structure, function, FUNCTION-STRUCTURE
techniques and the 3D form are fixed within the
plans, sections, spatial program, structural
systems, lighting and ventilation, circulation, etc.
4. Less Abstraction TECHNOLOGY FORM
Detailing
INTERFACE
The inter-relationships are fixed into detailed
contract documents which will serve as the guide DOCUMENTATION
(the blueprints) during the implementation.
5. No Abstraction
Implementation of Details
IMPLEMENTATION
The actual construction (construction)

23. Raffles International Institute DRAWING AS TOOL
1. ANALYZE THE BRIEF / SPACE 1. QUICK SKETCHES
2. DIAGRAMS
3. SCHEMES
2. EXPRESSING IDEA
DIAGRAMS, SKETCHES …
1. ORTHOGRAPHIC SKETCHES
3. DEVELOPING CONCEPT 2. PERSPECTIVE SKETCHES
SKETCHES, PROPOSALS
1. PLAN
4. RECORD WHAT IS ALREADY
2. SECTION
FORMULATED – FORMAL DRAWINGS
3. ELEVATION
COMPUTER SKILLS / STANDARDS
4. DETAIL
DRAWING LEVEL OF DETAILS
LESS DETAILS
MIDDLE DETAILS
FULLY ACCURACY

24. Raffles International Institute DRAWING AS EXPRESSION / TOOL
ABSTRACT ASPECTS AND SPATIAL / PHYSICAL
THINKING STAKEHOLDERS THINKING
Political movements Sketches
Lateral thinking
Phenomenology ASAP Models
Mind mapping
Philosophy Drawings
Non-linear thinking
Theory of design Schemes
Experiment
Art, music, theatre, movies 3D perspective
Innovation
Global movements Prioritizing
brainstorming
Technology
PUTTING IDEAS INTO FORMS / FROM THOUGHTS TO PAPER
PHYSICAL SOLUTION

25. Raffles International Institute DRAWING AS EXPRESSION / TOOL

26. Raffles International Institute DIAGRAM AS TOOL

27. Raffles International Institute DRAWING AS EXPRESSION / TOOL

28. Raffles International Institute DRAWING AS EXPRESSION / TOOL

29. Raffles International Institute HOMEWORK
PRELIMINARY BRIEF
“Design storage cupboard for young designer” A.
Raw information from client EXPECTED DESIGN
Assessment details, scope of work, objectives “CONTENT”
Understanding needs/ requirements
CLIENT B.
EXTRAORDINARY
Collecting information to determinate profile DESIGN
Observing, conscious / unconscious thoughts / associations “DELIGHTED”
Face-to-face meeting
Research
Forms to fill
BRIEF
Carefully gathering information into in-depth brief
Formulate and recognize various described points, aspects
Search for inspiration, innovation within
Constraints are good, positive force!!!

30. Raffles International Institute HOMEWORK