"What is the right skill set for building good data visualizations? Seems like the right person is a unicorn, someone who knows some design, some programming and some statistics?" "The ability to ask good questions is really what we start with." Amanda Cox, NYT - HBR interview

1. NICOLA SANDOLI
TIBCO ANALYTICS SALES
@sandolinic
Five Tips for Presenting Data Analyses

2. © Copyright 2000-2014 TIBCO Software Inc.
Stories are everywhere: how do we tell them?
@sandolinic

4. What is the right skill set for
building good data visualizations?
The ability to ask good
questions is really what we start
with.
Amanda Cox
The right skill set
Seems like the right person is a unicorn,
someone who knows some design, some
programming and some statistics?

5. © Copyright 2000-2016 TIBCO Software Inc.
5 Tips for Presenting Data Analyses
WHAT
What is your data story?
WHO
Knowing your audience
HOW
picking the right tool for each message
Transforming complex ideas into simple visual representations
DATA VISUALISATION IS A PROCESS
WHERE
Telling the same story in different places
@sandolinic

6. © Copyright 2000-2016 TIBCO Software Inc.
5 Tips for Presenting Data Analyses
WHAT
What is your data story?
WHO
Knowing your audience
HOW
picking the right tool for each message
Transforming complex ideas into simple visual representations
DATA VISUALISATION IS A PROCESS
WHERE
Telling the same story in different places
@sandolinic

7. «Data Visualization is a language.
It’s meant to convey an opinion, an
argument.»
Kim Rees – Founding Partner, Periscope

8. #DataViz Resources
Alberto Cairo
David McCanless
Stephen Few
Edward Tufte
Juacques Bertin
William Cleveland
@sandolinic

9. Data visualization is the graphical display
of abstract information for two purposes:
sense-making and communication
Few, Stephen (2014)
Data vitzualsaiion is the grihapcal dilpsay
of abratsct infriotmaon for two pusopres:
sense-maikng and cotunmicmaion
Typoglycemia

10. © Copyright 2000-2016 TIBCO Software Inc.
5 Tips for Presenting Data Analyses
WHAT
What is your data story?
WHO
Knowing your audience
HOW
picking the right tool for each message
Transforming complex ideas into simple visual representations
DATA VISUALISATION IS A PROCESS
WHERE
Telling the same story in different places
@sandolinic

11. Knowing your audience
How to communicate
using
Graphs and Tables?
200 Countries, 200 Years, 4
Minutes
Hans Rosling
New insights on poverty
@sandolinic

12. Inside P&G’s Digital Revolution – Real-Time Review
@sandolinic

13. Why Data Visualization

14. © Copyright 2000-2016 TIBCO Software Inc.
5 Tips for Presenting Data Analyses
WHAT
What is your data story?
WHO
Knowing your audience
HOW
picking the right tool for each message
Transforming complex ideas into simple visual representations
DATA VISUALISATION IS A PROCESS
WHERE
Telling the same story in different places
@sandolinic

15. Should Data Visualizations Be Beautiful?

16. © Copyright 2000-2014 TIBCO Software Inc.
Telling stories with data
France
Germany
China
@sandolinic

17. Pre-attentive attributes
@sandolinic

18. @sandolinic

19. Telling complex stories with data
@sandolinic

20. Data-Ink Ratio

21. © Copyright 2000-2016 TIBCO Software Inc.
5 Tips for Presenting Data Analyses
WHAT
What is your data story?
WHO
Knowing your audience
HOW
picking the right tool for each message
Transforming complex ideas into simple visual representations
DATA VISUALISATION IS A PROCESS
WHERE
Telling the same story in different places
@sandolinic

22. Telling the same story in different places
@sandolinic

23. Color should be used meaningfully
• Use natural colours
• Use intense colours only when
you wish to draw attention to
specific data.
• Use the same colour, except
when colour differences are
needed to indicate differences
in the data or encode a
dimension
• Use a single, neutral
background colour (if needed
at all)
• KEEP IT SIMPLE AND
CONSISTENT
Not only for deco ☺
@sandolinic

24. @sandolinic

25. © Copyright 2000-2016 TIBCO Software Inc.
5 Tips for Presenting Data Analyses
WHAT
What is your data story?
WHO
Knowing your audience
HOW
picking the right tool for each message
Transforming complex ideas into simple visual representations
DATA VISUALISATION IS A PROCESS
WHERE
Telling the same story in different places
@sandolinic

26. © Copyright 2000-2014 TIBCO Software Inc.
Marketshare
Company A
Company B
Marketshare
Company A
Company B
Data Story 1. - Pie Chart
@sandolinic

27. © Copyright 2000-2014 TIBCO Software Inc.
Answer in 3 seconds:
Which city has more «scuole comunali»?Why pie chart series doesn’t work
+ information - space
• Link color - number - legend
• Look for the highest number among
the darker slices
… what if I would like to know the
which is the second one?
Data Story 1. - Pie Chart
@sandolinic

28. http://spotfire.tibco.com/demos
DEMO GALLERY

29. NICOLA SANDOLI
TIBCO ANALYTICS SALES
@sandolinic
Five Tips for Presenting Data Analyses