Cross-Network Social Marketing
Sandy Pell’s ability to deliver successful product releases, generate trending content for consumer and lifestyle publications, and raise executives’ thought leadership statuses has helped HootSuite generate thousands of media mentions per year.
14. 5,890,000
OWNED BLOG
4,500,000 VISITS / PER YEAR
29,000
22,384
RYAN HOLMES INFLUENCER BLOG
363,828
6,248
413,924
3,367
1,969
1,670
Tip 1: Invest in Company-Owned Social
Channels
19. Social Media Team of 8
Employees
163,500
X
X
25
Followers
111
Friends
10.4
10.1
Average # of
accounts
152,646
14,709
Followers
Likes
Average
reach
Reach
22,236,000
Reach
1,736,079
Social Media Team of 8
AverageFortune500Company
21. #GameofThrones Gets Recast as a Battle for the Internet by
@hootsuite: ow.ly/vtvMo by @VLuck at @TIME / #GameOfSocial
Suggested Tweets
Include @Publication + @Reporter Handles and #Hashtags
34. i
Results:
115,000 total views
10,000+ shares generated through our blog,
SlideShare, Facebook, Twitter, Google+, as
well as our Social Media Today syndication
and LinkedIn channel
37. Results:
6,000+ click-throughs to hootsuite.com on the
day the article was published
Mobile app had a 78% bump in downloads
0
1
2
3
4
5
6
7
8
6-Mar 7-Mar 8-Mar 9-Mar 10-Mar 11-Mar 12-Mar 13-Mar 14-Mar 15-Mar 16-Mar 17-Mar 18-Mar 19-Mar
Thousands
41. Real-time Marketing Actualized
450%
50% 19%
growth in
blog traffic
since 2012
of blog
traffic
comes from
social
of unique
page views
to landing
pages
driven by
social
31%
of form fills
driven by
social
48. Results:
Jeni’s book becomes a New York Times best-
seller
Jeni’s gets loads of top-tier press coverage
Business expands from 2 to 11 store fronts
Now sold in over 700 grocery stores
50. Tweets All / No replies
Reply Retweet Favorite More
Doritos
Slow down, @jcpenney. Have some #Doritos.
Feb 3@Doritos
Expand
Reply Retweet Favorite More
JC Penney
Toughdown Seadawks!! Is sSeattle going toa runaway wit h
this???
Feb 3
@JCPenne
y
Expand
Reply Retweet Favorite More
JC
PenneyOops...Sorry for the typos. We were #TweetingWithMittens. Wasn't it
supposed to be colder? Enjoy the game! #GoTeamUSA
pic.twitter.com/e8GvnTiEGl
@JCPenne
y
Feb 3
Expand
51. Tweets All / No replies
Reply Retweet Favorite More
Doritos
Slow down, @jcpenney. Have some #Doritos.
Feb 3@Doritos
Expand
Reply Retweet Favorite More
JC Penney
Toughdown Seadawks!! Is sSeattle going toa runaway wit h
this???
Feb 3@JCPenney
Expand
Reply Retweet Favorite More
JC
PenneyOops...Sorry for the typos. We were #TweetingWithMittens. Wasn't it
supposed to be colder? Enjoy the game! #GoTeamUSA
pic.twitter.com/e8GvnTiEGl
@JCPenne
y
Feb 3
Expand
Reply Retweet Favorite More
Kia Motors America
Hey @jcpenney need a designated driver?
Feb 3@Kia
Expand
52. Results:
Brands like Kia, Coors Light, Pizza Hut,
Doritos and Snickers started piling on and
amplifying the campaign
JC Penney was the second-most mentioned
brand on social at the Super Bowl
120,334 social media mentions