Presentation by students of Chitkara Business School

1. PRESENTATION ON FMCG INDUSTRY
OF INDIA
PRESENTED BY:
Chitkara Business School
RS4

2. EVALUATION ON FMCG INDUSTRY

3. MARKET SIZE OF INDUSTRY
Household Care
 Personal Wash
 Detergents
Personal Care
 Skin Care
 Hair Care
 Shampoos
 Oral Care

4. MARKET SIZE OF INDUSTRY…..
Food & Beverages
 Food Segment
 Tea
 Coffee
Growth Prospect
 Large Market

5. MAJOR PLAYERS
Company Sales as on 31 March Product segment
2010
(US$ mn)
Britannia Industries Ltd 785.5 Tiger, Good Day, Marie Gold
Colgate Palmolive India Ltd 408.8 Colgate, Palmolive, Axion, Dish
Wash
Dabur India Ltd 706.5 Dabur Amla, Vatika, Fem, Dabur
Gulabri, Dabur Chyawanprash,
Hajmola
GlaxoSmithKline Consumer 421.9 Horlicks, Boost, Maltova, Eno, Iodex
Healthcare India Ltd
Godrej Consumer Products Ltd 425.2 Ezee, Godrej Dish Wash Cinthol,
(GCPL) Color Soft FairGlow, No 1,
KeshKala.
Gujarat Cooperative Milk Marketing 1,700 Amul
Federation (AMUL)
Hindustan Unilever Ltd. 3,700.8 Lakme, Lifebuoy, Lux, Pepsodent,
Sunsilk, Ponds, Rexona, Vaseline,
Fair and Lovely, Dove, Pears, Active
Wheel, Rin, Surf Excel.
Indian Tobacco Co. Ltd. 758.7 Aashirvaad, Sunfeast, Fiama Di

6. MARKET SHARE OF MAJOR PLAYERS
WWW.GHALLABHANSALI.COM
COMPANY Market share MARKET SHARE
Hindustan unliver 36.4%
ltd. HUL 36.4%
Indian tobacco 30% ITC 30%
company
Nestle 8.2% Nestle 8.2%
Britania
Britania 6% 6.0%
Dabur 4.3%
Dabur 4.3%
Others
15.1%
Others 15.1%

7. MAJOR CHALLENGES TO THE INDUSTRY
 Inadequate distribution network.
 High competition between large and small
players.
 Taylor made products with attractive packaging.
 Collaboration and partnership do work !!!
 Reach and role of distribution.
 Low price high quality, high price high quality or
low quality equivalent to price
 Competent front end sales force.
 Technology

8. GLOBAL PLAYER IN INDIA
 Hindustan Unilever Limited
 Procter & Gamble Limited (P&G)
 Godrej Consumer Products Limited
(Godrej)
 Dabur India Limited (Dabur)
 Colgate-Palmolive (India) Limited
 Nestle India Limited

9. MARKET SEGMENT
FOOD PRODUCTS IS THE LARGEST CONSUMPTION CATEGORY IN
INDIA, ACCOUNTING FOR NEARLY 21 PER CENT OF THE COUNTRY‘S GDP.
Indian FMCG market segment WWW.IBEF.ORG
Baby Care 2%
Fabric Care 12%
Food Products 43%
Hair Care 8%
Household 4%
OTC Products 4%
Others 5%
Personal Care 22%

10. ADVANTAGE TO INDIA
WWW.GOOGLE.COM
LARGE AND
GROWING YOUTH
POPULATION
EMERGENCE OF
INFRASTRUCTURE
ORGANISEDRETAIL
DEVELOPMENT
BUSINESS
Advantage
India
SIGNIFICANT
INCREASE IN GROWING
CONSUMPTION URBANISATION
LEVELS
INCREASING
DISPOSABLE
INCOME

11. SWOT ANALYSIS OF FMCG INDUSTRY
STRENGTHS
 Low operational costs
 Presence of established distribution networks
in both urban and rural areas
 Presence of well-known brands in FMCG
sector

12. WEAKNESSES
 Lower scope of investing in technology and
achieving economies of scale, especially in
small sectors.
 Low exports levels
 "Me-tooʺ products, which illegally mimic the
labels of the established brands. These
products narrow the scope of FMCG
products in rural and semi-urban market.

13. OPPORTUNITIES
 Untapped rural market
 Rising income levels, i.e. increase in
purchasing power of consumers
 Large domestic market- a population of over
one billion.
 Export potential
 High consumer goods spending

14. THREATS
 Removal of import restrictions resulting in
replacing of domestic brands.
 Slowdown in rural demand
 Tax and regulatory structure

15. TRENDS & PLAYERS
 The Structure
 Critical operating rules in Indian FMCG sector
 Majority of the product classes require very low
investment in fixed assets
 Existence of contract manufacturing
 Marketing assumes a significant place in the
brand building process
 Providing good price points is the key to
success

16. TOP EXECUTIVES OF FMCG COMPANIES

17. YOGESH CHANDER DEVESHWAR
Born on 4 Feb,1947
Chairman of ITC Limited
Education
Bachelor of Technology Degree in Mechanical Engineering
from the Indian Institute of Technology,Delhi in 1968
AMP Diploma from Harvard Business School, United States
Carrer
Honours & Awards

18. PAUL BULCKE
 Born on 1954
 CEO of Nestle on 20th Sep,2007
 Education
 graduated as a commercial engineer at the
Katholieke Universiteit Leuven and is an
alumnus of the Vlerick Leuven Gent
Management School. He also, attended the
program for Executive Development at the
Swiss leading business school International
Institute for Management Development, IMD in
Lausanne.

19. ROBERT A MCDONALD
 Born on 20th June,1953
 President & CEO of Procter & Gamble
 Early Life & Carrer
 Awards & Positions
 In 2007, McDonald received the inaugural
Leadership Excellence Award from the U.S.
Naval Academy and Harvard Business
Review