Making the decision to use an external advertising agency versus an in-house program requires considering specialized expertise, collaboration, and time savings. External agencies have experts in various advertising specialties working together on campaigns, bringing more expertise than any single person. This saves business owners time and allows agencies to focus on market research and branding to develop effective advertising. However, initial costs are higher than developing advertising in-house.

1. Making the decision to use an external advertising agency as opposed to an in-house program for advertising or some other aspect of the advertising function is difficult. Happy-nest Submitted to Dr. Sandhir Sharma Submitted by: SandeepSingh Rahul Gupta Nehadahiya

2. HISTORY George Reynell, an officer at the London Gazette, set up what is believed to be the first advertising agency in London, United Kingdom, in 1812. Another early advertising agent in London was Charles Barker, and the firm he established traded as 'Barkers' until 2009 when it went into Administration. In 1864, William James Carlton began selling advertising space in religious magazines. James Walter Thompson joined this firm in 1868. Thompson hired writers and artists to form the first known Creative Department in an advertising agency. He is credited as the "father of modern magazine advertising" in the US.

4. Businesses also refer to social media as consumer-generated media (CGM).

7. Change in Advertising in the past 200 years.

8. Top 10 Advertising Agencies in World. Euro RSCG Interaction (Havas) Grey Digital Marketing (Grey Global Group) OgilvyInteractive (WPP) SBI.Razorfish 2 Agency.com (Omnicom) 3 Digitas Zentropy Partners (IPG) Tribal DDB (Omnicom) R/GA (IPG) Digital@JWT (WPP) Source-www.adpunch.org

9. Top advertising agency in India Ogilvy & Mather JWT, J Walter Thompson Mudra Communication FCB Ulka Advertising Ltd Rediffusion DY & R McCann Erickson India Ltd RK Swamy BBDO Advertising Ltd Grey Worldwide (I) Pvt. Ltd. Leo Burnett India Pvt. Ltd. Contract Advertising India Ltd. Source-/www.chillibreeze.com

10. Why companies goes for external advertising agencies rather than in-house advertising?

11. Advantage of external advertising house Specialized expertise Team collaboration between experts Time saving. Market research branding

12. Expertise As a business owner, your expertise is likely in your product or service area rather than in marketing There are so many aspects to marketing that no one person can be an expert in all of them.

13. Experts Experts work together on your advertising campaign Their combined expertise brings more to your campaign than any one of them alone could

14. Time saving These experts all spend time on your campaign So that’s time you don’t have to spend.

15. Market research Business owners may not be strong in the area of market research. Identify the business's target market as well as their key demographics. To determine what type of advertising would be most effective.

16. Branding Advertising agency can be instrumental in helping a business develop a recognized brand. Agency artists can develop logos and other design features that can become of a part of the business's

17. Disadvantages of in-house advertising Initial cost for setting up the new entity and hiring competitive personnel. Those creating their own ads may have difficulty conceptualizing their product and its target consumer objectively. As a result, their ads may lack the vision that an outsider’s perspective can bring. In addition, reputable advertising agencies usually have established contacts through which they can secure highly visible ad space. Without this resource, in-house departments may have trouble reaching their target customer. Inability to come up with fresh ideas and new, creative campaigns. Lack of strategic thinking.